Litmus

AUGUST 3, 2021

While there are many flavors of attribution models , here are some common examples: First-Touch Model: A first-touch model assigns all of the credit to the first webpage or digital asset that led a customer to your site. Last-Touch Model: Last-touch attribution is the inverse of first-touch.

Marketing Budget 91

Marketing Budget Budget Programs Marketing Attribution Marketing Budget Creation 91

Allocadia

APRIL 3, 2019

To enable this, the company’s marketing arm needed to consolidate under a single global department , build out marketing operations, and excel at financial management, measurement and analysis. She also prioritized the alignment of marketing with finance to enable accurate forecasts.

Trust Marketing 52

Trust Marketing Allocation Work Management Marketing Budget 52

Adobe Experience Cloud Blog

MARCH 14, 2013

Multiple touches. Proverbial marketing wisdom says at least seven touches are needed in order to convert a cold lead into a sale. Whether or not this is the correct number, the principle conveys an element of truth: every marketer knows it takes multiple touches to create a customer. First Touch. Last Touch.

Multi-Touch Attribution 48

Multi-Touch Attribution Budget Programs ROI Sales Management 48