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5 Macro B2B Marketing Trends to Watch in 2022

Circle Studio

SWOT analysis on steroids. Taking a hard and regular look at your firm’s SWOT is foundational for moving towards a more strategic approach to your marketing. Competitive analysis is another foundational element of elevated strategy and it goes hand in hand with SWOT. Deeper evaluation of the competition.

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Using Your Competitors’ Knowledge to Build Your Business

The Lead Agency

Tools & Techniques There are a number of tools available to assist in understanding the landscape of competitors: Market research surveys and analysis can unveil direct and indirect competitors, shedding light on their offerings, market positioning, and customer perceptions.

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Maximizing Business Success: 5 Strategic Methods for Collecting Valuable Insights

Heinz Marketing

Market Research and Analysis Market research and analysis form the foundation of informed decision-making for businesses. Focus groups and interviews delve deeper into qualitative aspects, unveiling nuanced opinions and attitudes. Ultimately, this analysis aids in refining strategic planning.

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Essential Market Research Techniques to Create an Effective Marketing Strategy

Albacross

Focus Groups. It involves organizing a session with a small group of people that have certain common characteristics. So while deciding what product John might like, you can consider the entire group to which he belongs. Competitor Analysis. Market Research Techniques. Image source. Image source.

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How Market Intelligence Will Make Your Marketing Team More Agile

Hubspot

As a marketer, market intelligence is important because it can help you understand your position in the market, evaluate your product, know your target audience, and conduct a competitor analysis. To do this, you might consider conducting a SWOT analysis, so you can look at the competition's strengths and weaknesses. Interviews.

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What is Marketing Intelligence?

TrustRadius Marketing

Identifying strengths, weaknesses, opportunities, and threats (SWOT analysis) will help you develop business strategies that play to your strong points. Market Understanding Through Competitor Analysis. Competitor analysis is crucial for overall market understanding. Self-Discovery. Marketing Intelligence in Practice.

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How to Create a Marketing Communication Plan that Attracts Clients

Webbiquity

Here are some methods to conduct an audit: Create a survey to ask existing clients for feedback on your plans; Host focus groups with potential clients; and. It’s well worth conducting a SWOT analysis to help you develop your USP—it’s a good way to determine why clients will be attracted to your business.

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