psychographic 
Launch Marketing
NOVEMBER 18, 2020
Focus groups are used by marketing professionals for a variety of reasons. A focus group is a group of people selected to partake in discussions surrounding the early stages of product or concept development, the evaluation of services or test new ideas for feedback. Focus group sessions typically last around 1-1.5
Hubspot
OCTOBER 28, 2013
What kind of values and opinions do they have? The answers to these questions are the psychographics of your customer base, and you need to know this information to truly understand who’s buying what you’re selling. Here''s one way to look at it: Demographics explain “who” your buyer is, while psychographics explain “why” they buy.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Outgrow
AUGUST 17, 2022
Psychographics- Lifestyles, goals, values, personality, attitudes, or opinions. This will surely help you focus your efforts as per the scope of your requirements. By combining demographics with behavioral and psychographic questions, you can surely get a much better understanding of your customer profile.
Hinge Marketing
APRIL 15, 2020
Their analysis of their target market research reveals that both consulting firms and engineering firms are good target markets for their software. They may continue their research and analysis and learn that within the consulting firm market, the mid-sized firms are the best market segment for their offerings. Research as Content.
Hubspot
APRIL 13, 2012
Do we round up Don Draper and set up an expensive, time-intensive focus group behind two way mirrors? Demographic and psychographic information. But you can also easily loop in qualitative analysis, or use survey tools for future in-depth qualitative analysis that becomes necessary as you learn more from the data you collect. (
Expert insights. Personalized for you.
71 
Let's personalize your content