Remove Analysis Remove First-Mover Remove Pricing Remove SWOT

Getting back to marketing basics


The start-up founders are so intent on getting their product to the market and making their first sale that they often fail to understand the difference between sales and marketing or the distinction between a niche marketing strategy and one that is more inclusive. Price, Place and Product/service round out the 4 “P’s” of marketing. A first mover advantage is very good, a sustainable competitive advantage is even better. (Photo credit: Wikipedia).

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Competitive Advantage in a Commoditized Industry


In fact, I found a dozen companies in just the first two pages of search results that did exactly this, even though this is heralded as a prime example of a meaningless mission statement. What is something that better delivers more value to customers, or comparable value for a better price?

Competitive Strategy for Professional Services

Hinge Marketing

For example, you might have a business model that allows you to charge a fixed price when all your competitors bill by the hour. First, the culture must provide an actual benefit — it must be something that clients recognize and appreciate. However, many firms are reluctant to explore new or exotic business models, so you will have a significant first mover advantage. There may be limited objective information and analysis and an abundance of anecdote and speculation.