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The subtle art of strategic planning in B2B marketing

Exo B2B

It requires deep thought, meticulous analysis and the ability to project your business into the future. Here’s an overview of the key stages we focus on: 1- B2B strategic marketing analysis Before you can chart a course, you need to know where you are. In the world of B2B marketing, every decision must be carefully calculated.

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2021 New Mover Trends: Marketing to Today’s Mover

Porch Group Media

This transcript has been adapted from the webinar, 2021 New Mover Trends: Marketing to Today’s Movers. We’re really excited to be presenting the results of our new mover research that we did with The Harris Poll. The Harris Poll has been an excellent partner that has helped us accomplish the latest new mover research.

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How to Create and Align Your Content with the Buyer Journey

Marketing Insider Group

Keep up with the competition Competitor analysis tells you a lot. Do they ask for pricing? Those are funnel movers. These topics are first. The post How to Create and Align Your Content with the Buyer Journey appeared first on Marketing Insider Group. Creating Google alerts for keywords is another. A real lot.

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Here are 6 things you should know about the housing market now

Porch Group Media

Mortgage rates are rising, as are home prices. The housing affordability crunch is here — with mortgage rates continuing to rise at the same time that housing prices do. She also specializes in research and analysis on local housing affordability conditions and solutions to increase housing inventory.

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2020 Content Marketing Trends – Content for the Buyer Journey

Marketing Insider Group

Competitor content analysis tells you a lot. Do they ask for pricing? Those are funnel movers. These topics are first. The post 2020 Content Marketing Trends – Content for the Buyer Journey appeared first on Marketing Insider Group. Creating Google alerts for keywords is another. Keep up with the competition.

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Moving During Delta: How COVID Affected American Moves in 2021

Porch Group Media

Elsewhere, the real estate market continues to exceed all expectations as prices climb higher than ever and homes are selling at a record pace. New York City Had More People Move in Than Out for the First Time in Years. 51% more people moved to New York City than left New York City in the first seven months of 2021.

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Getting back to marketing basics

Biznology

The start-up founders are so intent on getting their product to the market and making their first sale that they often fail to understand the difference between sales and marketing or the distinction between a niche marketing strategy and one that is more inclusive. A similar phenomenon happens to many start-ups.

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