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The Death of SEO? The Evolution of Search Engine Marketing

KoMarketing Associates

Via SEOmoz : Search Engine Optimization isn’t just about “engines.” Via Search Engine Watch : Search Engine Optimization (SEO): The process of making a site and its content highly relevant for both search engines and searchers.

26 Awesome Search Engine Marketing Guides

Webbiquity

Search engine marketing (SEM) accounts for roughly three out of every eight dollars spent on digital advertising , with Google alone commanding 31% of the market. So how can search engine marketers maximize their click-through rate (CTR) and conversions from paid search?

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The Website Redesign Guide for Search Engine Marketers

QuanticMind

How to Prepare For and Survive Launches of Redesigned Websites. Website redesigns often require reconstructing at least part of a site from scratch, which can send search engine marketers back to square one. If the redesign project is not completed correctly and critical steps are missed, a website redesign has the potential to send a website into a tailspin. There should be a(n): Project lead (sometimes the website owner).

A Quick Primer on Google's Search Engine Results Page (SERP)

Hubspot

In simplified terms, a SERP (which stands for Search Engine Results Page) contains two types of content: organic and paid results. Search engines are smarter today than ever before. SERP stands for Search Engine Results Page. Vertical Search.

Seven Groups of Tools for Designing and Optimizing Websites

Webbiquity

Your B2B website and blog are the core of your content marketing efforts. Even when you publish content elsewhere—updates on Facebook, videos on YouTube or Vimeo , presentations on SlideShare—the goal is usually to drive visitors back to your website, to consume content and take action.

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The Top 10 B2B Digital Marketing Strategies for 2020

Webbiquity

Market size analysis. Competitor analysis. Searching for market reports for your industry is a good starting point. You can use search operators to find information about specific market segments on targeted websites. Upgrade to a High-Performance B2B Website.

Dreamforce 2009: Search Engine Marketing Junkies

Marketo

This panel of B2B search engine marketers at Dreamforce 2009 talked about how to take your search marketing to the next level, including SEM tips and tricks, landing page strategies, Web site analytics, and more. Terry Whalen, CPC Search; and Lauren Vaccarello, salesforce.com.

B2B Marketing: Guide to Success in the Digital Era

KoMarketing Associates

This will lower the price of your SQLs and help improve visibility in relevant searches.”. This is especially true in digital marketing when an alternation from companies, like Google or Facebook, is made causing everyone to adapt. Data Analysis.

The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity

It’s popular, easy to consume, mobile friendly, and with Facebook and now even LinkedIn pushing it, video (five votes) will continue to play an expanding role in B2B content marketing. Yet another post about 2018 B2B marketing trends? Yes, but wait—this one is different. Promise.

The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

What is true is that search engines have improved their semantic capabilities, meaning they look for the meaning in each block of text rather than just specific phrases. Enter any keyword phrase and get dozens of suggestions for related search terms. 11) Live Keyword Analysis.

How to Conduct a Social Media Competitive Analysis (Free Template)

Hootsuite

Start with a social media competitive analysis. This guide will teach you how to conduct your own, but first… Bonus: Get a free, customizable competitive analysis template to easily size up the competition and identify opportunities for your brand to pull ahead.

The 15 Best Special-Purpose SEO Tools

Webbiquity

Given the importance of search engine optimization—organic search remains the top source of traffic for most B2B websites—t’s vital to use the right tools to help with various aspects of optimization, for any size website. 1) Google Search Console.

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21 PPC Lead Generation Tools for More High-Quality Leads

KoMarketing Associates

PPC Lead Generation Competitive Analysis Tools. Same goes for Moz , which is also a terrific SEO analysis tool. SEMRush is another competitive analysis tool that can be used for both SEO and PPC. Facebook Ads Library. It’s excellent for competitive analysis.

The 26 Best All-in-One SEO Tool Suites

Webbiquity

Optimizing all of the factors that can impact search ranking can be approached in different ways. Provides organic, maps & mobile search rankings; citations, reviews, and backlinks; competitor benchmarking; and integration with Google Analytics, Facebook, and Twitter accounts.

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10 Must-Try Tactics for B2B Blog Optimization

KoMarketing Associates

Run the URL in SEMrush and Search Console to determine top keywords that the post is driving visibility around. Focus on keywords where the post is ranking in positions 5 – 15, as these typically present the most immediate opportunity to move up in search results.

How To Squeeze More SEO Out Of Your B2B Marketing Budget Priorities

KoMarketing Associates

SEO, Paid Search, and Google AdWords were fourth on the priority list, with 58% of respondents indicating they will increase budgets for these initiatives in the coming year. Website Development. Keyword strategy , particularly for new website components or sections being added.

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13 Competitor Analysis Tools to Spy on Your Competition

Sprout Social

And while the idea of conducting competitive analysis isn’t particularly “fun,” it’s absolutely necessary. Why Competitor Analysis Tools Are a Must-Have. Competitor analysis tools for SEO. Competitor analysis tools for content. Competitor Analysis Tools for Social Media.

The 20 Best SEO Rank Tracker Tools

Webbiquity

Search engine optimization offers a broad array of measurable elements. But two of the most basic are website visits from organic search and target keyword rank. If you want to guest post it’s one of the indicators you use to figure if the website is relevant.

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Best SEO Link Building Guides, Tips and Tools of 2010 (So Far)

Webbiquity

Optimizing a website by incorporating keywords into page titles, headlines, text, page URLs, image alt tags and internal links will help improve the position of a site in the search engines—but it’s only half the battle. As one of the posts linked below notes, “In Search Engine Optimization, things that are happening OFF of your site can be just as important (if not more so) than things happening ON your website.&# Share this on Facebook.

Five Marketing Metrics that are Definitely NOT “Worthless”

Webbiquity

Facebook “Likes” The article argues in his post that “the vast majority of people who click the ‘like’ button will never return to the site of their own accord. Search Engine Visibility.

40 (of the) Best SEO Guide, Tips and Insights of 2011 (So Far)

Webbiquity

Search engine optimization (SEO) is a key component in designing and developing an effective website , as well as the core of web presence optimization (WPO). Virtually everything you do on the Internet with your website can impact SEO today.”

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Measuring Year-End Marketing KPIs – Where’s the Data?

Act-On

In today’s post we’ll look at common marketing KPIs and their data sources, and review some information about website analytics tools. Many social and website analytics platforms exist today. Facebook Insights. Analytics for Facebook has been around for quite a few years so it should come as no surprise that it’s got a lot of bells and whistles under the hood. Website Analytics. Total Organic Search Sessions. Search Console/Webmaster Tools.

SEO Channel Context: An Analysis of Growth Opportunities

Moz

Equally as often do you see large budgets being poured into paid ads in ways that seem to forget there's a whole lot to gain from catering to popular search demand. But this article will show you a case of an SEO context analysis we used to determine the importance and role of SEO.

10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO

Webbiquity

As noted here last week , ranking highly in search requires writing great content, making smart use of Google Webmaster Tools, and building or earning high-authority backlinks. But there’s more involved in generating high, and highly relevant, organic search traffic.

A 3-Step Strategy to Build Links and Drive Referral Traffic to Your SaaS Website

Single Grain

How to Increase Your SaaS Trials with a Facebook Ads Funnel. The success of your content marketing strategy can be determined by the following parameters: The number of unique visitors to your SaaS website and the traffic you receive. 1) Optimize Your Website to Facilitate Conversions.

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2013 in Review: Top Content Marketing Assets & Initiatives for the New Year

KoMarketing Associates

Our continued client success allowed us to undertake new initiatives in the Asian market, specifically through Baidu search engine advertising. Four Reasons Why Facebook Power Editor Is an Essential Tool. Why Paid Search Still Makes Sense for B2B Marketers.

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3 Website Metrics to Watch Daily

Cody Ward

If you own a website or blog then naturally you should be monitoring whether it is accomplishing your goals or not. Below are 3 key website metrics that I watch every day: Daily Visits (Google Analytics) – Although you’re thinking this is an obvious choice, you’d be surprised at how it’s overlooked. Links to Your Site (Google Webmaster Tools) – The currency on the web is valuable outbound links to websites you value.

55 AdWords Ad Copy Tests Every B2B Marketer Should Try

KoMarketing Associates

Just enter the conversions you truly value – like demos, or perhaps a request to be contacted by a salesperson, or even a return visit to your website – as the CTR. Your website? Test using some of the title tags from your best-performing (and relevant) website pages or landing pages. AdWords can be an SEO bonanza if you use it to test the title tags and meta descriptions of your website pages.). Test including your website URL in your headline.

8 Essential SEO Reports to Create for Your Client in 2020

Single Grain

Reporting has always been an integral part of search engine optimization. The growth of voice search, the inclusion of featured snippets, the rise of zero-click searches and the importance of a better UX all contribute to how you present your SEO report to your clients.

37 Fantastic SEO Guides, Tips and Tactics

Webbiquity

Considering that the average b2b website gets about 40% of traffic from organic search , with some sites getting as much as two-thirds of all visits via search engines, effective search engine optimization (SEO) remains a vital strategy.

Essential WordPress SEO Plugins: The Marketer’s Toolkit

Single Grain

Not only is WordPress free to install on your own hosting account, it’s easy to manipulate, leads to faster indexing in the search engines and offers an unprecedented number of design options for even the greenest of site owners. Internal and outbound link analysis.

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Why Improving Your Local SEO Matters

Sharpspring

This set of practices aims to improve business performance on local search results, connecting them to searchers who are nearby. The intent behind an overwhelming majority of business-related searches is local, including a “near me” variant which has increased by over 500% in just two years.

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How To Extend B2B Marketing With Better Social Media Measurement Tools

KoMarketing Associates

Facebook. Arguably the most comprehensive of social media reporting dashboards, Facebook insights have come a long way in a short period of time, offering actionable metrics to page managers and business owners. Search Engine Marketing Blog Social Media Strategies Web Analytics

Marketing Tactics in 2019: A Guide With 200+ Tactics Worth Testing

Ladder.io

You zone in on ads, write stunning content, use gorgeous product images, run campaigns on Facebook, Twitter, and Google, and…. 10 Website Survey Tactics. Search Engine Optimization (SEO). The best tactics are developed through experience, experimentation, and analysis of data and your marketing results. Acquisition tactics typically draw potential customers to your website, your landing pages, and your other online assets. Facebook Fans Targeting.

Ultimate 2015 Competitive Analysis Checklist for Hospitals

Fathom

Before you start doing a competitive analysis, you should always remember the number one priority for what you’re doing: to find actionable insights that will make your site better. Keep in mind that there are multiple factors (location, search history, etc.) Facebook page.

How to Start a Competitive Analysis: 57 Questions You Need to Ask [Free Kit]

Hubspot

When was the last time you ran a competitive analysis for your brand? If you're not sure, or if the last "analysis" you ran was a quick perusal of a competitor's website and social media presence, you're likely missing out on important intelligence that could help your brand grow.

B2B Industrial Marketing Trends: Recap of the GlobalSpec 2012 Report

KoMarketing Associates

To address the marketing trends, challenges, and expenditures specific to the engineering, technical, manufacturing, and industrial communities, marketers now have access to the “Trends in Industrial Marketing 2012” report from GlobalSpec. B2B Search Engine Marketing Blog

30 SEO Best Practices for B2B Organizations in 2017

KoMarketing Associates

Here are 30 essential best practices and tips to help improve your search engine optimization strategy in 2017. Of course, this involves data collection and analysis to better understand your target audience and their needs. According to the 2016 B2B Buyer’s Survey conducted by Demand Gen Report, 69 percent of B2B buyers say the most influential aspect of a company’s website is content that speaks directly to their needs.

B2B Content Marketing Trends in the Software Industry: CMI Survey Recap

KoMarketing Associates

Report results and analysis indicate several key insights, including the percentage of software marketers using content marketing, the number of tactics they are using to execute their campaigns, the frequency with which they are using such tactics, and much more. Facebook (82% vs. 80%).

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Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2

Webbiquity

As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. How can Facebook be used to support an SEO strategy? Facebook Marketing Tips & Techniques. running Facebook ads).