How to Write Engaging B2B Headlines: Analysis of 10 Million Articles Shared on LinkedIn
BuzzSumo
JULY 13, 2017
This is why copying a viral headline format that worked on BuzzFeed or Facebook is a bad idea, particularly if you write for a B2B audience. The research is based on an analysis of 10 million articles shared on LinkedIn. In a B2B context on LinkedIn it seems ‘how to’ posts outperform numbers. .
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