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How to Create a Social Media Strategy in 8 Easy Steps (Free Template)

Hootsuite

A social media strategy is a summary of everything you plan to do and hope to achieve on social media. The more specific your plan is, the more effective it will be. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy.

Four TV Targeting and Measurement Myths and Realities

LiveRamp

According to eMarketer, TV ad spend is north of $72 billion per year. Any marketer unable to answer that question isn’t alone. As with many aspects of marketing today, the answer lies in the data. Making matters worse, there are a number of myths about quantifying the effects of TV ads that have left many marketers misinformed. consumer market. These households should have a clear and compelling role in any marketing plan.

How to Use Social Media for Small Business: 11 Simple Tips

Hootsuite

Nearly three-quarters of American adults use social media—making it a critical part of any business strategy. Indeed, social media is one of the best ways to connect with people who already love your brand. 11 essential social media tips for business. Start with a plan.