Litmus

SEPTEMBER 30, 2020

Ongoing education is important for email professionals to not only grow their skills but also their careers. Litmus now offers email marketing certification for both marketers and designers. Litmus-Certified Email Marketers. These folks are certified as both email marketers and designers. Litmus-Certified Email Designers.

Email Marketing 117

Email Marketing VALS Multi-Channel Marketing & Strategy 117

Hubspot

MARCH 17, 2015

When Val Fox, a director in Bentley University ''s marketing and communication department, wanted to implement Hubspot for their PreparedU program, one of the first things she had to do was “sell people internally” on the idea. We talked with Val and she walked us through three tips for creating internal buy-in. 1) Communicate Openly.

VALS 28

VALS Education Inbound Marketing Buy 28

The ROI Guy

FEBRUARY 4, 2009

Wednesday, February 04, 2009 How TCO is a common sense sales and marketing Tool for Today’s Chaotic Economy My friend and board member Bill Kirwin, original father of TCO analysis with Gartner, put it best when he wrote this article for us on the power of using TCO as a sales and marketing advantage to win deals in these tough economic times.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

The ROI Guy

FEBRUARY 4, 2009

It should be noted that license discounts are available from Microsoft and the competition and should also factor into your own analysis. Microsoft Virtualization with Hyper-V - better val. Microsoft launches Green IT marketing campaign pow. VMware launches VI configurator powered by Alinean.

Work Management 40

Work Management Marketing Management ROI Budget Programs 40

Unbounce

JULY 30, 2019

It turns out that right now is the best time to start planning your next holiday campaign. Emails they acquire in October, for instance, have the highest 90-day value of any time of the year. But there’s no good reason you shouldn’t plan campaigns around other special days relevant to your business. Thank goodness!).

Landing Pages 111

Landing Pages Bundling Urgency Marketing Ad Exchange 111

Convince & Convert

AUGUST 3, 2010

Facebook, YouTube, Search, etc are all entrance points and are all of changing value depending on purpose of campaign. Good humor mixed in with a solid analysis, Jay. 3 Ways Facebook is Killing Your Website" [link] [link] Val F RT @jaybaer: "R.I.P. link] robbunting Great post: Reading "R.I.P. Haha, just kidding.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Facebook, YouTube, Search, etc are all entrance points and are all of changing value depending on purpose of campaign. Good humor mixed in with a solid analysis, Jay. 3 Ways Facebook is Killing Your Website" [link] [link] Val F RT @jaybaer: "R.I.P. link] robbunting Great post: Reading "R.I.P. Haha, just kidding.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167