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The Modern CMO's Superpower: Stories in a Data-Driven World

CMSWire

A decade ago, the chief marketing officer (CMO) was often seen as the brand's creative visionary who orchestrated campaigns that resonated with audiences. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes.

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Predictive AI in Customer Experience: What Works Today

CMSWire

AI models streamline service and marketing tasks, which increase efficiency while maintaining a human feel. The shift from reactive customer service to proactive engagement isn't just a trend; it's becoming a critical differentiator. Real results emerging. Automation with impact.

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Constant Contact Expands Global Reach with Sitecore Send Acquisition

CMSWire

News Constant Contact Expands Global Reach with Sitecore Send Acquisition Read now Editorial The Future of CX Is Ambient, Adaptive—and Worn on the Body Read now Editorial Web Content Management Has Changed. The Gist Doubling down on email marketing. Has Your Martech Stack? International expansion.

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The Rise of the Super Connector CMO

CMSWire

It’s time to shift from brand manager to super connector. Traditional organizational management and siloed thinking will guarantee your inability to deliver personalized experiences effectively. But markets are changing. The Gist Insufficient traditional CMO model. True success requires a transformation."

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Reinventing the digital experience platform

Martech

DX is a strategy and approach, and no single platform or vendor on this chart will get you there.” ” Digital experience platform evolution. This is a shift from the monolithic approach, where companies rely on a single vendor for their system. The days of monolithic all-in-one platforms are fading.