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How To Perform (and Ace) Competitor Content Analysis

Marketing Insider Group

Winning the battle means developing a solid strategy and tactics in operations and marketing. Learn how to perform and ace competitor content analysis in this simple breakdown. Image Source Key Takeaways: Competitor content analysis helps you understand your competition’s content marketing strategies.

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How to build a competitive analysis report with examples and tools

Sprout Social

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This is where competitive analysis reports become critical, providing you a roadmap for translating raw data into strategic direction.

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Why and How to Conduct a Competitive Content Analysis

Heinz Marketing

For years, B2B organizations have focused on developing content to support their demand generation efforts. Today, buyers no longer wait for organizations to reach out to them to make decisions. Because of this, it’s essential that organizations prioritize content to meet buyers where they’re at.

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Win/Loss analysis: How to learn from lost sales opportunities

Rev

Those lost sales opportunities can actually be great learning experiences if you take the time to conduct a win/loss analysis. What’s a win/loss analysis? Win-loss analysis (also called lost sales analysis) systematically identifies patterns in lost sales opportunities.

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How ZoomInfo Enhances Your Database Management Strategy

It's quite a process for marketing teams to develop a long-term data management strategy. Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. It involves finding a data management provider that can append contacts with correct information — in real-time.

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Social Data Analysis: The Pros and Cons of Social Data

Oktopost

Social data analysis requires the right tools and thought processes to collect, analyze, interpret, and apply the data accurately. What Are The Key Components of Social Data Analysis? Additionally, monitor keywords, hashtags, and sentiment analysis to understand how your audience perceives your brand.

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The Importance of a Website Traffic Analysis

Blue Flame Thinking

Traffic for your website can come from many different channels and developing them helps drive more of the right visitors to your site. The post The Importance of a Website Traffic Analysis appeared first on Blue Flame Thinking. Critical channel data helps you analyze marketing campaigns to get more traffic for your ad spend.

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