Unbounce

NOVEMBER 23, 2021

If you’re a time-strapped marketer, you probably often ask yourself: “Should I spend more time perfecting the written copy or tweaking the visual design of my landing page?” ” Designing a landing page can be daunting. But just how important is design? Design isn’t as important as you might think.

Landing Pages 145

Landing Pages Design Conversion Rate Copywriting 145

Marketing Insider Group

OCTOBER 16, 2023

In this blog post, we explore some of the top content marketing research tools that have not only revolutionized the way we work, but are also part of our own toolkit. At its core, BuzzSumo is a tool designed to make your content marketing journey smoother and more informed. Competitor analysis. It’s certainly one of ours.

Paid Content 266

Paid Content Budget Programs Research Marketing Analytics Tools 266

Velocity Partners

AUGUST 29, 2023

Generative AI may one day be able to take on a fully-fledged designer — or it could fall flat on its originality-deficient face. But spotlighting the ways AI fails to totally replace creatives obscures how it could help them do better work, faster. Dig into the full prompts, results, analysis and summary in Part 1 here. )

Design 84

Design Generation B2B User-Generated Content 84

SmartBug Media

DECEMBER 30, 2020

What Makes for Great Web Design? Now, on to the top 10 best examples of web design from this year. Ten of this year’s best web designs (in no particular order): Superior Technologies : Mobile Responsive, Brand Refresh. Burroughs : New Logo + Web Design + Content Strategy. IRA Resources : Data-Driven Keyword Analysis.

Design 105

Design CMS Development Best Practices Work Management 105

Salesforce Marketing Cloud

AUGUST 30, 2023

Would you trust an intern to help design a prominent piece of your product experience? This summer, I was Futureforce’s first intern on the Content Design team. Would I drown in intern “grunt work”? I mainly got to work on Salesforce Starter , designing aspects of Starter’s home page. Who was I going to meet?

Design 69

Design Content Thought Leadership Validation 69

Salesforce Marketing Cloud

JULY 26, 2023

So when Smyth began design research for an employee experience (EX) project, he committed to making it inclusive. Learn about ethical design Find out how to incorporate these concepts into your work Embrace the responsibility +300 points Module Ethics by Design Building trust Slack worked in ways that traditional research methods didn’t.

Research 52

Research Design Peer-to-peer Ethics 52

ClearVoice

MARCH 6, 2020

What is SWOT analysis? As a tool for strategic planning, SWOT analysis is a review of your company’s or organization’s Strengths, Weaknesses, Opportunities, and T hreats. What is SWOT analysis? Your SWOT analysis is a balance sheet of your strategic position right now.”. Preparing for your SWOT analysis.

SWOT 115

SWOT Analysis Planning Paid Search Agency 115

Valasys

OCTOBER 4, 2022

And this is where environmental analysis in marketing comes into the picture. With marketing environmental analysis , businesses can prepare better for the rise and fall of the market, chart-out fail-proof marketing strategies, and align every aspect of a marketing campaign to the organization’s goals and vision. How does it work?

Analysis 52

Analysis Work Management Planning Marketing Management 52

Hubspot

APRIL 13, 2021

Let's cover what a backlink analysis looks like and the tools needed to conduct one. Backlink Analysis. What is backlink analysis? Backlink analysis is a comprehensive review of a website's backlinks to analyze the site's performance and identify issues that could affect its search engine ranking. Get a quick overview.

Analysis 99

Analysis Domain CAN-SPAM SEO 99

BOP Design

DECEMBER 21, 2021

At Bop Design, we are big proponents of inbound marketing for lead generation. In this article, we take a look at B2B content marketing practices that work and why they are effective. Why do explainer pieces work well for B2B firms? The best use cases or case studies rely on objective facts, data, and analysis.

Top of Funnel 114

Top of Funnel B2B Marketing Practices B2B Thought Leadership 114

Brandwatch Marketing

NOVEMBER 20, 2018

Social media analysis showed that, though the conversation about iced green tea was dominated by Panera and Starbucks, customers of neither were talking about a mango flavor. The perception of your competitor’s brand can tell you what you need to work on to win those customers. This led the team towards mango for a new flavor.

Analysis 65

Analysis Work Management Marketing Management Social Media 65

Salesforce Marketing Cloud

APRIL 13, 2022

Learn the three steps to success: analysis, optimization, and alignment. How does data correlation work in marketing? Here’s an example of an inflammatory statement that may mislead data analysis: “The sunny weather caused a drop in in-store sales”. So, the statement is not definitively true and may discredit your data analysis.

Correlation 98

Correlation Planning Analysis Distribution 98

Brandpoint

MAY 3, 2023

That’s where a well-designed website comes in. Let’s explore six manufacturing websites that have taken website design to the next level. From clean and modern designs to high-quality images and videos, these websites have incorporated key design elements that effectively tell their story to their clients.

Design 62

Design Marketing Websites Examples Best Practices 62

Salesforce Marketing Cloud

JANUARY 4, 2024

A marketer promoting a new application engages customers with free trials demonstrating how the app works. What works well for one company may not be applicable to another. Automation: Your series of emails are designed to be sent at predetermined intervals or triggered by user actions.

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Biznology

OCTOBER 18, 2021

The two types of controls are entirely different in design for entirely different purposes. ICFR with reasonable assurance was not designed to provide ‘as close to absolute assurance as possible.’ Lessons learned from designing industrial control systems can provide that assurance. Design the shortest path to an ideal future.

Design 104

Design Work Management Act-On Automation 104

Martech

MARCH 28, 2024

There’s also the likelihood of consolidation in the AI space, as well as the continued introduction of tools designed specifically for industries like marketing. Many marketers proudly compare themselves to “Swiss Army knives” — moving from task to task, from working with data to creating content. That’s no surprise.

Marketing AI 128

Marketing AI Work Management Marketing Management Examples 128

Rev

JUNE 14, 2023

Winning organizations break down silos and optimize the flow of work across sales, marketing and customer succes s teams. The benefits of RevOps Streamlined processes across key teams with improved data analysis and automation deliver powerful, actionable insights into customer behavior, helping organizations find and tap new revenue streams.

Work Management 78

Work Management Marketing Automation Services Marketing Analytics Tools Psychographics 78

Unbounce

JULY 5, 2023

In fact, AI still works best when paired with a flesh-n’-blood analyst who can double-check the work. How is AI data analysis used in marketing? How is AI data analysis used in marketing? AI data analysis can be a powerful tool for marketers to gain a better understanding of consumer behavior and preferences.

Marketing AI 98

Marketing AI Analytics Marketing Analytics Tools Planning 98

Webbiquity

JULY 25, 2023

Your marketing team has put a ton of work into the site over time, creating compelling content, logical navigation, and powerful search engine optimization (SEO), building up domain authority. It provides an opportunity to rethink and revise the graphic design, content, visitor experience, and technical structure of the site.

SEO 245

SEO Marketing Websites Lead Scoring Lead Ranking 245

Thinkers360

MARCH 15, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (Latin America). Join Enterprise Lite to work with all of these analysts and influencers! International Keynote Speaker Gui Rangel SciFi Experience Designer at What The Future?!

B2B Thought Leadership 62

B2B Thought Leadership Thought Leadership Work Management Digital Transformation 62

Digilant

MARCH 18, 2021

Marketing Attribution Analysis in 2021. Marketing attribution analysis isn’t necessarily new, but today’s tools have completely redefined it. Marketing attribution analysis isn’t necessarily new, but today’s tools have completely redefined it. Naturally, this works the other way around, too!

Marketing Attribution 52

Marketing Attribution Analysis Allocation Lead Ranking 52

Valasys

SEPTEMBER 7, 2023

However, for many, the inner workings of AI remain shrouded in mystery. Narrow or Weak AI: This type of AI is designed to perform specific tasks or solve particular problems. They excel at tasks like answering questions, setting alarms, and providing weather updates, but their capabilities are limited to their designated functions.

Work Management 52

Work Management CAN-SPAM User-Generated Content Analysis 52

Marketing Insider Group

APRIL 8, 2024

How CustomGPT Works Almost two-thirds of businesses, or 64% , anticipate that AI will boost their productivity, according to a survey by Forbes Advisor. Understanding the nuts and bolts of how CustomGPT works will give you a clearer picture of why it can be a valuable tool for your business.

Work Management 268

Work Management Lead Ranking Marketing Management Training 268

Marketing Insider Group

FEBRUARY 12, 2024

If your site loaded without crashing and had a few hyperlinks that actually worked, you were doing great. Is it a digital masterpiece that captivates and retains your audience, or is it lagging behind, stuck in the web design trends of yesteryears? It’s 2024, and if you think website UX isn’t a big deal, think again.

Marketing Websites 236

Marketing Websites Mobile Marketing Privacy Policies Customer Satisfaction 236

Hubspot

APRIL 8, 2021

These reports also incorporate various design elements that support your metrics and create a unique, creative, and visually appealing story of your business activities. Designing an annual report is a careful process, as it is crucial to find a balance between powerful graphics and clarity and understanding. Image Source.

Template 76

Template Design Examples Display 76

The Lead Agency

APRIL 14, 2024

This also works for physical product demos, explainer videos, case study videos, team culture videos, about us videos and more. In 2023, 53% of marketers were focused on this strategy to make their content work smarter, without having to make more, more, more. Learn what is working and do more of that. And it bears repeating.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Marketing 261

DECEMBER 28, 2020

Instilling a design brief process can make or break a design project. I recently learned this the hard way after burning through a couple of thousand dollars on a design asset that was not at all usable. The first mishap I chalked up to working with a “bad designer” via an online marketplace.

Template 62

Template Design Creativity Deliverability 62

Hubspot

OCTOBER 11, 2019

To accomplish all of these important factors in one go, many companies use conjoint analysis. The reason phone companies include these specs in their marketing is due to research such as conjoint analysis. That's the question conjoint analysis strives to answer. Types of Conjoint Analysis. Examples of Conjoint Analysis.

Analysis 69

Analysis Mobile Advertising Television marketing Customer Surveys 69

Valasys

MARCH 6, 2024

This is where working with a Power BI consultant can provide significant benefits. Whether it’s designing custom reports and dashboards, creating data models, or optimizing performance, Power BI consultants have the knowledge and skills to deliver results.

Consulting 40

Consulting Terms and Conditions Business Lead Ranking 40

ClearVoice

APRIL 17, 2023

Use the strategies below to create an eye-popping freelance resume to show your best work and secure better clients. Table of Contents Does freelance work count as employment? Why should you put freelance work on a resume? Freelancing is important work experience and should definitely be included in your resume.

Work Management 52

Work Management Ideal Customer Profiles Copywriting Network Marketing 52

Webbiquity

MARCH 31, 2022

They must manage multiple campaigns simultaneously, while working effectively with partners across the globe. For example, if you sell design or animation software , you will need to work with professional graphic designers because they have the capacity to understand your product and audience. Guest post by Sumeet Anand.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Scoop.it

APRIL 28, 2022

In this blogpost, we outline the key benefits of working in digital marketing! Some of these include: Content curation Web Analyst Graphic Designer Social Media Manager PPC Specialist Email Marketer. But among all of the design and data-related roles, one fact remains the same: content is king. Why work in content curation?

Work Management 75

Work Management Paid Search Agency Curation Planning 75

Marketing Insider Group

SEPTEMBER 20, 2023

Popular use cases for AI include: personalization, sentiment analysis, predictive analytics, optimized advertising, and content generation. Sentiment Analysis Language-based AI technology enables marketers to analyze massive amounts of text content to see the sentiment behind it.

Paid Search Agency 296

Paid Search Agency Budget Programs Lead Ranking Marketing & Strategy 296

Martech

MARCH 22, 2024

Many major marketing tools already use AI models and machine learning to work behind the scenes. Real-life application: I worked with a client whose brand was constantly up against creative blocks when planning content, with not enough time or resources to spend on deep-dive content research.

Marketing AI 98

Marketing AI Content Marketing Enterprise Management Planning 98

Walker Sands

FEBRUARY 8, 2022

That’s why we’re pleased to announce that the work and expertise of our web and demand generation teams have earned our agency a platinum and two gold AVA Digital Awards in 2022. Our team worked to transition the company to a new WordPress CMS, which enabled seamless integration of content and updates as the company evolved.

CMS Development 98

CMS Development Demand Generation Agencies Work Management Advertising Agencies 98

ANNUITAS

OCTOBER 11, 2023

I want to share with you a new service from ANNUITAS – one designed to help go-to-market (GTM) organizations continuously improve their performance. Let’s tackle ‘the why’ and dig into how this service works. As Growth Leaders , we find ourselves at a crossroads with our go-to-market efforts.

Marketing Analytics Tools 130

Marketing Analytics Tools Enterprise Management Work Management Marketing Management 130

Sprout Social

FEBRUARY 29, 2024

NLP and sentiment analysis Natural Language Processing (NLP) and sentiment analysis enable businesses to understand and interpret human language, making them essential tools for analyzing customer feedback, social media content and other textual data while automating report generation.

Marketing AI 119

Marketing AI Lead Ranking Work Management Lead Scoring 119