ANNUITAS

MAY 31, 2023

Ignite kicked off with a compelling keynote from Demandbase’s Jon Miller about how “the B2B playbook is dead.” It was an interesting mix of marketers from both client side and agency side, making up a true picture of the go-to-market reality of today. Register now to get a copy of the handbook delivered right to your inbox.

B2B Marketing 130

B2B Marketing Marketing Analytics Tools B2B DemandBase 130

Engagio

JULY 1, 2021

A core feature within Demandbase One is Selectors. But with Demandbase Selectors, you are able to perform basic segmentation and advanced, cross-object segmentation. But with Demandbase Selectors, you are able to perform basic segmentation and advanced, cross-object segmentation. Why is Demandbase Selectors useful?

Demand Generation 93

Demand Generation Account Based Marketing ABM DemandBase 93

Modern B2B

AUGUST 14, 2023

From merging vast troves of data to harnessing predictive analysis, and from crafting hyper-personalised customer journeys to automating early brand interactions – the array of choices seems endless, with platforms innovating at different paces and product quality varying. and alert the relevant sales rep.

DemandBase 52

DemandBase Enterprise Management B2B Peer-to-peer 52

Scoop.it

SEPTEMBER 14, 2023

One of the most effective ways to do this is by extensive market analysis. Here’s how you can get started with your competitive analysis. Whatever you do, you can only identify these growth opportunities through competitor analysis. To start, take a look at your current customer base.

Churn Rate 86

Churn Rate SMB Marketing & Strategy DemandBase 86

SalesIntel

APRIL 19, 2024

Key features: Reveals a company’s technology stack, usage trends, and competitor analysis. Demandbase provides insights into contacts, company details, and buying signals. Their offerings include cold calling and email outreach features and segmented list creation.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

PathFactory

JUNE 29, 2023

Conducting regular cadences of KMTs analysis against existing content library to target key customers. Integrating with 6sense or DemandBase to sync analytics across platforms. Conducting regular analysis of current content against external/competitive content as part of the content development process.

Practices 52

Practices Marketing & Strategy Ideal Customer Profiles Best Practices 52

Engagio

SEPTEMBER 20, 2021

At Demandbase, we have a tried-and-tested, phased approach that will introduce you and your team to ABX so that you can find the right strategy among the countless possibilities that work for you. With Demandbase One, this step is simple. With Demandbase One you can turn your data into action, automatically.

DemandBase 71

DemandBase Lead Ranking Marketing & Strategy Lead Scoring 71

ClickZ

JUNE 15, 2020

Account-based marketing (ABM) platforms like Demandbase and Terminus enable B2B marketing and sales teams to target companies that align well with their existing clients. Platforms like Demandbase facilitate this approach by enabling users to build audiences using their existing CRM, account, and customer data.

Digital Asset Management 145

Digital Asset Management Lead Ranking Lead Scoring Enterprise Management 145

Only B2B

SEPTEMBER 1, 2020

We know Demandbase, a titan lead generation company acquired Engagio. Demandbase CEO, Gabe Rogol, he too agreed that COVID is pacing the demise of old methods of lead generation. The ABM approach is with the extensive analysis of data. In the ABM world, many B2B giants are proceeding with smart moves. Triblio is acquired by IDG.

Account Based Marketing 152

Account Based Marketing Planning Lead Ranking ABM 152

DemandBase

MARCH 16, 2020

When I log in to Demandbase Targeting : • I’m making sure we’re continuing to see Lift by using ads to bring new accounts to the site and increasing the engagement of accounts that have recently been to the site. • Often, what I see in the ABM Platform will generate a specific question that requires a deeper level of analysis.

Account Based Marketing 80

Account Based Marketing ABM Paid Search Agency DemandBase 80

InsightSquared

SEPTEMBER 5, 2018

Fred Shilmover , CEO and founder of InsightSquared, Kevin Raybon , VP, Global Sales Operations at Thomson Reuters, Linda Fitzek , VP of Business Operations at EverString and Jessica Fewless , VP, ABM Strategy, Field and Partner Marketing at Demandbase. However, the challenge remains: How can these teams integrate to optimize for growth?

Marketing Attribution 159

Marketing Attribution DemandBase Forrester Forecasting 159

DemandBase

JULY 2, 2020

You may have heard that this summer Demandbase acquired Engagio. And we are thrilled that some talented folks from the Engagio marketing team have joined us here at Demandbase, so as a more powerful organization we’ll create even better content B2B marketers will enjoy. Just In Time for Summer. (An But enough of that.

DemandBase 122

DemandBase Work Management Marketing Management Account Based Marketing 122

Only B2B

FEBRUARY 6, 2024

Third-Party Intent Data Acquisition: Intent Data Providers: Partner with reputable providers specializing in B2B intent data collection and analysis. Here are few points to consider: Data Quality and Accuracy: It is crucial to ensure that data used for analysis, reporting, and decision-making is accurate and trustworthy.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

KoMarketing Associates

SEPTEMBER 16, 2020

According to the DemandBase study cited above, “When asked what tools B2B companies can’t do ABM without, CRM (83%), Marketing Automation (73%), and LinkedIn (60%) rounded out the top three” tools most essential for success. That’s where intent analysis comes in. It’s easy to get bogged down in analysis.

Account Based Marketing 269

Account Based Marketing Budget Programs Planning Paid Search Agency 269

KoMarketing Associates

APRIL 24, 2017

According to a survey conducted by Demandbase and Wakefield Research, 80 percent of B2B marketers believe that AI will revolutionize marketing over the next five years. In comparison, 38 percent of marketers said they thought AI will impact the future of PR in the Global Communications Report 2017 from USC.

PR 120

PR Public Relations DemandBase Advertising Agencies 120

Engagio

MAY 31, 2023

Examples include “ The Words that Sell ” which are practical tips that help reps close more deals (tapping into the emotion of greed), and an analysis of when one should swear on a sales call (tapping into surprise). The post May The Wow Be With You: The Force of Emotional Impact and Stand-Out Marketing appeared first on Demandbase.

Work Management 108

Work Management Advertising Agencies Marketing Management DemandBase 108

DemandBase

JUNE 25, 2020

We often see marketing teams suffer from analysis paralysis when it comes to launching their targeted B2B advertising campaigns. I often tell Demandbase customers that the average attention span of an internet user is about a nanosecond.). To be sure, the pressure is on for all marketers to show strong returns on their ad investments.

Advertisements 75

Advertisements Advertising Top of Funnel Practices 75

DemandBase

APRIL 3, 2019

315 responses were collected, 112 of which were complete enough and qualified for inclusion in the analysis. While the survey collected data from all types and sizes of organizations, only data from B2B organizations with annual revenues of $25 million or more were included in the analysis. The survey was administered online from Dec.

Marketing AI 84

Marketing AI B2B Marketing Planning Intent Signal 84

DemandBase

SEPTEMBER 1, 2020

Since at Demandbase, we’re most qualified to make suggestions for revenue teams about growth and engagement, that’s what we’ll do. Vertical market prioritization/expansion and readiness analysis. After all, who knows when things will be back to “normal.”. Buyer and customer persona refresh (and providing enablement on them).

Ideal Customer Profiles 130

Ideal Customer Profiles Work Management DemandBase Marketing Management 130

Only B2B

JULY 28, 2023

According to a study by Demandbase and Ascend2 , 60% of marketers cite data quality as the top barrier to successful ABM implementation. Leveraging artificial intelligence (AI) and machine learning can enhance data analysis and segmentation, leading to more effective ABM campaigns.

Marketing Qualified Leads 62

Marketing Qualified Leads Account Based Marketing Lead Ranking Sales Qualified Leads 62

DemandBase

MARCH 7, 2019

Still, with fixed resources and manual data analysis, it can sometimes be tough to effectively scale your account-based marketing (ABM) strategy and tailor marketing to each and every one of your leads. The post ABM Innovation Summit Preview: How AI Can Unleash ABM appeared first on Account-Based Marketing – Demandbase.

Account Based Marketing 40

Account Based Marketing ABM DemandBase Touchpoints 40

Heinz Marketing

SEPTEMBER 30, 2022

Examples include Google Analytics for website reporting and analytics; data analysis tools like Power BI, or Tableau; and specific analytics like HotJar for website heat mapping; Email on Acid for email previewing and code development; SEMRush and Moz for SEO, etc. How are you using them? What are the use cases?

Ideal Customer Profiles 108

Ideal Customer Profiles Work Management Planning Marketing Automation Services 108

DemandBase

OCTOBER 23, 2018

To make sure your entire team is on the same page around ABM, check out the ABM Certification from Demandbase. Here at Demandbase, we have the “Marketing Center”—a place where Sales can go to find information at any time on all campaigns and events we are running. There a certification for every level of ABM maturity. Have a group?

Account Based Marketing 78

Account Based Marketing Trends B2B Marketing DemandBase 78

ClickZ

NOVEMBER 9, 2020

The skills needed to manage today’s complex and technological marketing environment include having a comfort with (or proficiency in) data analysis, experience working with platforms of various flavors (CDPs, CRMs, DMPs, etc.), Another big pain point related to martech is the lack of available talent. But where does creativity fit in?

Enterprise Management 144

Enterprise Management Work Management Marketing Management Marketing Automation Services 144

Engagio

NOVEMBER 19, 2020

Step 1: Define your Ideal Customer Profile (ICP) and conduct a “won” Sales analysis. An ABM platform like Demandbase. What’s unique about a predictive analytics model is that it gives us the ability to include many more dimensions and data points in the analysis—often in the hundreds or even thousands. Executive entry point.

Demand Generation 106

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 106

Directive Agency

MAY 20, 2020

For example, if you Google the term “log analysis”, many ads for log analysis platforms show up. A user comes to your website from an organic search about “log analysis” and then submits their email address to download a gated case study around enterprise log analysis. Lead nurturing.

Paid Search Agency 52

Paid Search Agency Paid Social Agency Enterprise Management Ad Building 52

Digital B2B Marketing

MAY 28, 2015

As I came back from the B2B Marketing Innovation Summit, put on by Demandbase, I couldn’t shake the feeling that we aren’t doing enough. We do this by focusing our analysis, but increasingly we have access to new tools or technologies that let us act directly on insights that were never actionable before. Blah blah blah.

B2B Marketing 100

B2B Marketing Planning DemandBase B2B 100

Martech

APRIL 25, 2023

Burnout and turnover “Without a source of new talent, MOps teams are becoming top-heavy,” according to Demandbase. On top of this list, keep an eye on the latest tools to help provide better resource allocation for marketing managers, stronger predictive modeling for strategists and easier sentiment analysis for marketing analysts.

Marketing AI 90

Marketing AI Allocation Top of Funnel Planning 90

Hubspot

MAY 8, 2020

Demandbase. Users of Demandbase's software experience ABM programs throughout the entire customer journey. Demandbase was built with B2B marketing in mind and offers a user-friendly interface. Engagio's users are able to unify data from their accounts onto one platform, making easier and more accurate analysis possible.

Account Based Marketing 95

Account Based Marketing Work Management Marketing Management Budget Programs 95

TrustRadius Marketing

OCTOBER 3, 2022

First-party intent data, which is derived from your owned properties, can be useful for analyzing the behavior of existing customers or those who are already visiting a brand’s website, but using it well requires appropriate collection, storage, and analysis from the site owner. . Product comparison intent data.

Intent Data 52

Intent Data Intent Top of Funnel Ideal Customer Profiles 52

ClickZ

NOVEMBER 19, 2020

From predictive analytics, to online conversations, there are incredible amounts of insights ripe for analysis. Tap into your anonymous first-party web engagement data and third-party intent data from an ABM service like DemandBase to refine target customers. 1) Ask a question and research.

Marketing AI 144

Marketing AI Marketing Strategy Marketing & Strategy Paid Search Agency 144

Lake One

OCTOBER 11, 2023

Sales forecasting, pipeline analysis, and lead scoring can help sales and marketing spend their time more effectively. Instead of opting for generic language and vague promises, ServiceMax reached out to DemandBase, a company that uses AI to make better content recommendations.

Case Studies 75

Case Studies Case Study B2B Sales Studies 75

Martech

MARCH 18, 2022

“It’s both the technology and the data,” he said, “and the interpretation and analysis – to me, none of the products, including ours, really makes it easy to tell that story consistently. You almost need a consultancy to do it. You need someone to tell the story. .” Read next: Getting back to basics on marketing ROI.

Marketing Attribution 115

Marketing Attribution Multi-Touch Attribution Full Circle Insights Lead Ranking 115

Martech Advisor

SEPTEMBER 13, 2019

In their Artificial Intelligence (AI) survey, account-based marketing firm, Demandbase joined hands with Wakefield Research to harp on the potential that AI carries in affecting sales and marketing in leaps and bounds. What AI does is to draw upon a smart analysis pattern by taking into account the history of opening emails and their rates.

Marketing AI 111

Marketing AI Auto Responder DemandBase Click Rate 111

Outgrow

FEBRUARY 4, 2022

This makes analysis easier and you will be able to use this data in your sales automation channels. Demandbase. Demandbase specializes in ABM – account-based marketing strategies and GTM- Got-to market strategies. It offers a bunch of features for you to consolidate all your 1st and 3rd party data in one place.

Intent Data 52

Intent Data Intent Peer-to-peer Outgrow 52

TrustRadius Marketing

OCTOBER 3, 2022

Brands can also build go-to-market strategies based on a market analysis of different technologies, such as search volume or insights into buyer behavior, and create targeted audience segments using intent data. This data also helps clearly define attributes of the audiences with intent to move further along the buying process faster.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

Online Marketing Institute

JULY 31, 2009

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40