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Top 10 Data Management Platforms for 2020

Martech Advisor

A data management platform (DMP) is defined as a software that helps build sophisticated audience/ customer segments to run highly targeted advertising and marketing campaigns. This is especially useful to mid-size marketers who wish to advertise at scale.

How to Create a Social Media Strategy in 8 Easy Steps (Free Template)

Hootsuite

A social media strategy is a summary of everything you plan to do and hope to achieve on social media. The more specific your plan is, the more effective it will be. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy.

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Your corporate website needs to become a trap

Biznology

I just started as Director of Social Media at Unison Agency in Washington’s historic Georgetown. Everyone’s obsessed with drawing visitors to their sites and online social media properties through advertising, SEO, marketing and PR; however, when the stars align and someone actually clicks through and comes into your sphere of influence, do you have a collections strategy? Social media is a trap. CEOs Avoiding Social Media Are Missing Out | Domo | Blog.

How to build your social media marketing strategy for 2019

Sprout Social

Do you have your social media marketing strategy squared away for 2019? Because 2018 was a whirlwind year for social marketing to say the least. Last years happenings combined with this year’s emerging trends have left marketers with a sense of analysis paralysis. To keep your brand from sitting on the sidelines, we’ve broken down the steps to developing a social media marketing plan to carry you through 2019 with a sense of purpose.

How to Use Social Media for Small Business: 11 Simple Tips

Hootsuite

Nearly three-quarters of American adults use social media—making it a critical part of any business strategy. Indeed, social media is one of the best ways to connect with people who already love your brand. 11 essential social media tips for business. Start with a plan.