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Laying the groundwork for AI in MOps: How to get started

Martech

Envision AI optimizing campaign analysis or automating routine tasks, thereby freeing your team to focus on more strategic work. This requires a deep-dive analysis to unearth areas where AI can amplify efficiencies. This alignment enables you to effectively track progress and evaluate the success of your AI initiatives.

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Email Marketing Challenges in 2021

SendX

HELPFUL TIPS: For increasing open rates: Use merge tags to personalize your subject lines by inserting unique user data into your emails. For example, you can insert subscriber's names, locations, or other dynamic content. It's proven to increase audience engagement rates and move them along the path from subscribers to purchasers.

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Leveraging generative AI to improve customer experience and increase revenue: The MarTech Conference keynote

Martech

One company Padgett is familiar with uses AI to build synthetic personas from composite data pulled from various datasets, including survey data and CRM, to learn more about their prospects and why they aren’t converting. Create new, even more relevant calls-to-action at scale that are inserted in genAI-produced ads and emails.

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The Best Free Call Tracking Software (+Tips for Picking the Right One)

Hubspot

This platform also offers dynamic phone number insertion, which assigns unique phone numbers to pay-per-click ( PPC ) search-engine ad keywords, allowing teams to see which campaigns effectively generate phone call leads. Lastly, the tool’s CRM software integration enables you to keep your data organized in your preferred database.

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35 Closed-Ended Questions To Ignite Your Sales Strategy – And When to Use Them

Only B2B

Closed-ended questions offer a number of benefits: they’re straightforward to answer, statistical analysis is easier, and they frequently yield more insight. “What is your preferred CRM?” ” or “What is your favourite CRM?” Do you believe [insert problem area] is a concern for you?

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Top marketing automation tools you can boost revenue with tomorrow

Biznology

With integrations with third party business tools like Shopify eCommerce and Salesforce CRM , marketers can trigger automated emails based on actions such as purchase history and changes in the status of a lead. The problem, however, is that you can’t insert your own call-to-action on any pages that don’t actually belong to you.

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20 B2B Marketing Strategies That Will Deliver Success In 2021

Marketing Insider Group

A strategic marketing plan, which we’re talking about here, combines market research with a situation analysis of your brand. One of the most common ways to get started is by using your marketing agency or internal committee to identify your top five to ten competitors and conduct a SWOT analysis for each.