Remove recency
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5 trade show marketing mistakes

Biznology

Little, if any, in-depth data analysis of campaign effectiveness is done even though the show organizer has the data in their registration system. The value of this data is its recency and accuracy, which is usually a problem with B2B data and lists. Analysis by titles. Offline Marketing CPM registration trade show'

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Leverage your emails: Four steps to activate CRM data onboarding

Choozle

According to a McKinsey analysis, brands, and companies that put data at the core of their marketing and sales decisions achieve 15 percent to 20 percent higher ROI. Think about segmenting your customer database by value, actions, loyalty, recency, purchases, attendance, and satisfaction. The end result will be worth it.

CRM 40