Martech

FEBRUARY 21, 2022

Vendors love to talk about what their technology can do and will readily discuss case studies. The biggest-name vendors often have the most technical debt. Some of the most prominent martech vendors today have been around for some time, and their systems — including those they acquired — are getting long in the tooth.

Vendors 88

Vendors Tips Allocation SWOT 88

Customer Experience Matrix

AUGUST 25, 2016

Our tour of sub-functions from the Raab Guide to ABM Vendors has now reached Execution. Differentiators include: channels supported (display advertising, social advertising, CRM, marketing automation, email, direct mail, telemarketing, text, mobile apps, content syndication, etc.)

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Account Based Marketing 120

Sana Commerce

JUNE 29, 2023

However, one of the key considerations when embarking on an e-commerce journey is understanding the costs involved in developing a web store. In this comprehensive guide, we will delve into the factors that influence e-commerce website development costs, helping you make informed decisions for your business.

Efficiency 52

Efficiency Cost Marketing Websites Work Management 52

Customer Experience Matrix

SEPTEMBER 18, 2023

I’ve already published my primary analysis on the Institute site (you can download it here ) but wanted to call out a number of findings that either contradict or confirm martech industry conventional wisdom. Some industry vendors report business is booming, but most will admit buyers are taking longer to make decisions.

Enterprise Management 177

Enterprise Management Work Management Marketing Management Lead Ranking 177

Hubspot

AUGUST 27, 2020

After racking up some credit card debt, I realized that I needed to cut costs somewhere. In this post, let's go over some of the top ways you can cut costs in your business. Before you can reduce costs in your business, you need to take a step back and analyze what you're currently spending money on. Bring efforts in-house.

Cost 101

Cost Marketing Automation Services Budget Programs Bundling 101

Customer Experience Matrix

MAY 2, 2021

This isn’t always true but it will apply in most cases, especially when cost calculations include staff cost, on-going maintenance and feature updates, the risk of project failure or under-performance, and the opportunity cost of not using scarce developers to build other systems that do create unique advantages.

Work Management 292

Work Management Marketing Management Buy Ad Building 292

Markempa

APRIL 16, 2019

Among other things, we’ll take a basic look at conducting a lead generation analysis, to help you optimize your lead generation process, campaigns and programs. Begin with an analysis of the deals that have closed. Step #1: Review closed deals The best way to determine what will work is to look at what has worked.

Sales Management 97

Sales Management Sales Qualified Leads Lead Generation Marketing Qualified Leads 97

Customer Experience Matrix

DECEMBER 5, 2011

We released two more vendor selection workbooks last week, both sponsored by Eloqua and available for free on the RaabGuide Web site. One is about estimating the cost of a marketing automation system and the other is about evaluating vendor services. The cost workbook was a particular challenge because the subject is so complex.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Cost 120

Atomic Reach

AUGUST 25, 2021

Here’s how much it costs to work with some of the most reputable agencies in the industry: Viral Nation – Negotiates contracts , designs merchandise opportunities and provides media opportunities (i.e. The cost of one campaign may range between a whopping $25,000 to $10,000,000! Cost of giveaways / free products.

Cost 52

Cost Advertising Agencies Enterprise Management Marketing Budget Creation 52

Webbiquity

MARCH 31, 2022

An enterprise customer who needs to purchase a new piece of equipment or software, evaluating similar offerings, will (most often) go with the vendor who can prove they’re the best. Transparency : It helps customers understand all their options and the total value of a solution, including the cost and benefits.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Aberdeen

MAY 25, 2021

In the research report Why Adopt Virtual Patching vs. Vendor Patching for Enterprise Software Security? , I wrote about the never-ending, inevitably unsuccessful hamster wheel of a traditional, vendor patch-oriented approach to security for enterprise databases and applications. Roughly half of these are due to vendor risk (i.e.,

Vendors 52

Vendors Software Analysis Research 52

ATAK Interactive

JULY 29, 2019

First, there are thousands of metrics a company can track and only a few of them actually matter, despite what vendors with outside interests may believe. Cost-Per-Acquisition . Cost-Per-Acquisition . The post Purposeful Marketing Method: Conducting Customer List Analysis appeared first on ATAK Interactive.

Enterprise Management 78

Enterprise Management Work Management Marketing Management Analysis 78

Customer Experience Matrix

NOVEMBER 18, 2011

Many marketing automation vendors have added mobile interfaces for the marketers and salespeople who work with them. Third party developers will probably pioneer these capabilities, so look for marketing automation vendors who are good at integrating with outsiders and, eventually, have the money to acquire their technology.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Paid Search Agency 120

Martech

NOVEMBER 20, 2023

This will help you avoid choosing a vendor that doesn’t offer the critical features you need. This research will help you narrow down your list of potential vendors. This is a personal preference, but ensure that each vendor receives the same list of capabilities for fair comparison.

Enterprise Management 107

Enterprise Management Marketing Management RFI RFP 107

Customer Experience Matrix

AUGUST 2, 2012

Now let’s plunge in with some more substantial analysis. Eloqua is the only company in this group with published financial statements, so any profitability analysis has to be speculative. Since we do have revenue figures for the top four vendors, we can also look at their revenue per employee. So they're worth a look.

Marketing Automation Services 120

Marketing Automation Services Vendors Comparison Marketing Automation 120

Customer Experience Matrix

OCTOBER 27, 2019

SessionM/Mastercard: most CDP acquisitions have been made by companies that are not primarily marketing software vendors. For CDP vendors, these deals are a promising exit path from a crowded industry which will only become more competeitive (see below). This will make life more difficult for the independent CDP vendors.

Enterprise Management 257

Enterprise Management Work Management Marketing Management Paid Search Agency 257

Hubspot

AUGUST 7, 2019

Any business that sells products needs to know its cost of goods sold. In this blog post, we’ll dive more into what cost of goods sold is and why it matters, go over the cost of goods sold formula, and give you a few tips for optimizing cost of goods sold in your business. What is Cost of Goods Sold?

Cost 76

Cost Business Analysis Purchase 76

B2B Marketing Traction

NOVEMBER 19, 2014

For those industries where the list of competitors seems too large to research and your research budget is small or non-existent, there are cost effective ways to analyze the competition. Do some keyword research and find out the most popular words and phrases used by buyers to find vendors in your industry.

Analysis 100

Analysis Verticals Planning Customer Surveys 100

markempa

NOVEMBER 5, 2012

Among other things, we’ll take a basic look at conducting a lead generation analysis, to help you optimize your lead generation process, campaigns and programs. Begin with an analysis of the deals that have closed. Cost per lead – How much did these leads cost? Step #1: Review closed deals. Step #3: Ask Sales.

Sales Management 120

Sales Management Lead Generation Sales Qualified Leads Analysis 120

Customer Experience Matrix

FEBRUARY 2, 2016

The system has prebuilt connectors to import data from popular vendors including Salesforce.com , Marketo , Hubspot , SAP , SugarCRM , and Facebook. Claritix tells me this has been quite sufficient for their initial clients, who have liked the fact that set-up is virtually all automated or handled by the vendor. Here’s a deeper look.

Analysis 120

Analysis Marketing Analytics Tools Marketing Automation Services Salesforce.com 120

Marketing Insider Group

APRIL 3, 2012

But does anyone have a handle on the costs? What are the costs of producing content that never gets used? What are the costs of publishing bad content in the form of lost revenue? So I think it starts by looking at both sides of the equation: the costs and results achieved from content marketing.

Cost 100

Cost Peer-to-peer Content Marketing Budget Creation 100

Martech

NOVEMBER 8, 2023

Since 2015, my team has conducted vendor-agnostic primary research into high-performance account-based sales and marketing strategies. Customer portfolio analysis A closer look often reveals surprising profitability differences among customers. The key takeaway? TAM is a list of companies that could justify paying you something.

Ideal Customer Profiles 116

Ideal Customer Profiles Profiling Marketing Management Intent Signal 116

Bionic

JANUARY 7, 2024

Here’s how to analyze your media plan data with ChatGPT’s data analysis tool. Export Media Plan Data for AI Analysis To export your media plan data for analysis by ChatGPT or any other data analysis tool: Sign in to Bionic. Under CSV Data File, select the “Data for AI Analysis” option. Click the “Export” button.

Media Plans 82

Media Plans ROAS Media Paid Search Agency 82

Customer Experience Matrix

AUGUST 26, 2010

Summary: DataMentors has launched a low-cost marketing database product with limited functionality. Marketing database software and service vendor DataMentors last week tossed its hat into the ever-more-crowded ring of marketing automation for small(ish) businesses. It's an interesting test of what marketers really want.

Work Management 120

Work Management Marketing Automation Services Marketing Management Cost 120

Martech

DECEMBER 4, 2023

Up to 90% of buyers have a set of vendors in mind before doing any research, and 90% of them will choose a vendor from the day one list, according to a survey by Bain and Google. A -23% reduction in cost per qualified opportunity. Creating awareness with B2B buyers has never been more important.

B2B Marketing 105

B2B Marketing Trends B2B Planning 105

Customer Experience Matrix

DECEMBER 6, 2011

I wrote yesterday about our new workbook for marketing automation cost estimates. Today I’ll describe the other one: evaluating vendor services. Buyers must understand those needs to know what they want a vendor to provide. Both are available free at the Raab Guide Web site. Different companies have different needs in each area.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Vendors 120

Customer Experience Matrix

FEBRUARY 5, 2012

Last week's post took a horse race approach to data from our newly available B2B Marketing Automation Vendor Selection Tool (VEST): who’s ahead, who’s behind, and who is coming on strong. The VEST survey, covering nearly 200 items per vendor, answers that question in glorious detail. Real marketers care about what the systems can do.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Only B2B

FEBRUARY 11, 2024

Cost-Effective: Usually requires minimal additional investment beyond existing tools. Must Read: Virtual Prospecting with Intent Data Third-Party Intent Data: This involves purchasing data from external vendors who gather intent signals from various sources. Cons: Cost: Can be expensive compared to other options.

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

DiscoverOrg

APRIL 20, 2017

But better sales intelligence gives marketers fresh insight into sales-side metrics like stage-to-stage conversion, velocity, and cost per opportunity – areas where it’s easier to demonstrate ROI. The better the quality of the intelligence, the easier it is to accelerate conversion and lower cost per opportunity.

ROI 269

ROI Top of Funnel Ideal Customer Profiles Marketing Management 269

ATAK Interactive

JULY 29, 2019

First, there are thousands of metrics a company can track and only a few of them actually matter, despite what vendors with outside interests may believe. Cost-Per-Acquisition . Cost-Per-Acquisition . The post Purposeful Marketing Method: Conducting Customer List Analysis appeared first on ATAK Interactive.

Enterprise Management 60

Enterprise Management Work Management Marketing Management Analysis 60

ATAK Interactive

JULY 29, 2019

First, there are thousands of metrics a company can track and only a few of them actually matter, despite what vendors with outside interests may believe. Cost-Per-Acquisition . Cost-Per-Acquisition . The post Purposeful Marketing Method: Conducting Customer List Analysis appeared first on ATAK Interactive.

Enterprise Management 60

Enterprise Management Work Management Marketing Management Analysis 60

ATAK Interactive

JUNE 25, 2019

First, there are thousands of metrics a company can track and only a few of them actually matter, despite what vendors with outside interests may believe. Cost-Per-Acquisition . Cost-Per-Acquisition . The post Purposeful Marketing Method: Conducting Customer List Analysis appeared first on ATAK Interactive.

Enterprise Management 60

Enterprise Management Work Management Marketing Management Analysis 60

Webbiquity

JULY 21, 2020

Chatfuel helps you increase sales, reduce costs, and automate support on Facebook by building an AI-powered bot, with no coding or previous experience required. Answer common questions with your bot to increase customer satisfaction and reduce support costs.

Marketing AI 346

Marketing AI Tools Paid Search Agency Marketing Analytics Tools 346

Martech

SEPTEMBER 14, 2023

What I have observed over the past two years is that, while cutbacks in marketing may reduce customer acquisition cost, they can also deliver a considerable hit to annual contract value — as much as a 45% fall-off. “We Before and during COVID, the cost of resistance to technology investment was greater than the margin for error.

Marketing Analytics Tools 117

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 117

KoMarketing Associates

FEBRUARY 3, 2014

Submitted Information: All product information is submitted via a spreadsheet, which has fields for price, shipping cost, site URLs, and product image. Google Shopping Challenges for B2B E-Commerce Vendors. Instead, retailers upload their data feeds from their e-commerce site and assign products to specific categories.

Marketing Management 120

Marketing Management Vendors Google Adwords 120

Webbiquity

JUNE 23, 2020

offshore outsourcing vendor engineering salaries are kept low so as to maximize profit. Framework Science was designed to tackle the high-risk challenges companies face when working with traditional software outsourcing vendors. Lonnie McRorey: I personally had bad experiences with numerous outsourcing vendors across the world.

Work Management 167

Work Management Marketing Management Marketing AI Burn Rate 167

Aberdeen

JANUARY 28, 2019

Advanced statistical analysis enables market research organizations to derive meaningful insights into key market trends, demystifying buyer intent. annual improvement in operations costs (compared to 1.2% Minkara’s research shows that firms using advanced analytics tools outperform other organizations in the space by shocking margins.

Buyer Intent 40

Buyer Intent Differentiation Analysis Intent 40