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Is customer satisfaction really important in B2B?

Savanta

An analysis of their reasons reveals that in most B2B markets there are four distinct customer segments, each of them loyal for very different reasons. The third segment are ‘locked-in’. Then we isolated those who claimed to be loyal and asked them why that was. They simply like the organisation and the brand.

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The Customer Experience Is a Content Experience

Content Standard

” Recognizing the opportunity cost involved, CMOs and CCOs have been scrambling to correct those deficiencies ever since. Digital experiences were thrown into the spotlight, and all the trillions spent on digital transformation (DT) initiatives over the years didn’t keep brands from being caught on the back foot.

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The CMO/CFO Power Partnership: 9 Best Practices To Make It Work

Heinz Marketing

This is hugely important because they get a head start on data analysis, which ultimately helps build predictability in the business. A strong plan backed with a business case and credible data analysis helps the CFO with decisions and allocations. Too many companies place marketing budget decisions with CFOs without data and analysis.

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The average enterprise uses 91 marketing cloud services

chiefmartech

As always, it was jam-packed with incredible data and insights, and this year it ballooned to 353 pages worth of them. The big revelation: the average enterprise uses 91 marketing cloud services. Now, in fairness, the definition of a “cloud service,” according to Netskope, is pretty broad. But in aggregate, marketers use a ton of them.

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Is ERP-integrated e-commerce safe?

Sana Commerce

The fallout from these breaches is severe; the average data breach in the United States costs $5.09 A firewall determines who is allowed in and out, and furthermore, keeps unwanted individuals, viruses and worms locked out. After all, your ERP hosts a world of valuable and sensitive information, such as customer data.

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Data Silos: The Hidden Barrier to Effective B2B Decision-Making

RDIGS

Legacy System Silos Legacy systems refer to outdated or legacy technology that organizations continue to use due to various reasons such as cost constraints or historical investments. As a result, data remains locked within these legacy systems, creating silos that are difficult to bridge.

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The Keywee Facebook CPC Tracker: September Update

Anyword

The findings are based on our analysis of data from hundreds of publishers across a variety of verticals. Digital ad giants Google and Facebook (and to a lesser extent, Amazon) have a lock on the market, leaving publishers increasingly dependent on those sources of traffic and revenue. September Recap.

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