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The average enterprise uses 91 marketing cloud services

chiefmartech

The chart at the top of this post reveals one of the more striking findings that she shared (from page 190 in her report, with credit to cloud security provider Netskope ), showing the average number of cloud services an enterprise uses across different categories.

Can the social web play a role in customer retention?

grow - Practical Marketing Solutions

And is there a way to leverage the social web to keep your customers … even in the extreme case of a commodity market? There is usually only one winner in a commodity market — the lowest cost supplier — except in periods of high demand when supply falls short.

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The Benefits of Business Intelligence

The ROI Guy

As a result of implementing business intelligence applications, organizations are gaining key business value advantages ranging from simple cost avoidance, such as saving on the labor, printing and distributing reports, to competitive advantage, such as recognizing hot selling items quickly enough to respond to customer demands and avoid “out-of-stock” conditions. Reduce report printing and distribution costs including saving on printers, toner and mailing costs 8.

The ROI of Business Intelligence

The ROI Guy

These spreadsheets remain difficult and costly to maintain, introduce data and analytical errors, and lock key information within the hands of too few employees. Business intelligence (BI) software offerings, such as that offered by Hyperion and SAS, hold great promise to automate consolidation, analysis, presentation, reporting and compliance capabilities necessary to free enterprise data for actionable insight. billion in worldwide software revenues.