Martech

DECEMBER 4, 2023

Up to 90% of buyers have a set of vendors in mind before doing any research, and 90% of them will choose a vendor from the day one list, according to a survey by Bain and Google. Many media platforms provide brand lift studies. It’s unlikely you’ll win a customers if you’re not known to the buyers before they’re in the market.

B2B Marketing 101

B2B Marketing Trends B2B Planning 101

Salesforce Marketing Cloud

JUNE 12, 2023

AI is the future of work A new Salesforce study on digital skills in the workplace concluded, “The path forward is upskilling. But workers feel they have a lot of catching up to do, with 90% of those surveyed reporting that they don’t believe they have the skills needed.

Marketing AI 98

Marketing AI Peer-to-peer Correlation Lock-In 98

Sprout Social

JUNE 26, 2023

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. Predictive analysis can also be used to stem customer churn by identifying contributing factors based on voice of customer data.

Marketing AI 101

Marketing AI Ideal Customer Profiles Allocation Analysis 101

SalesGrape

SEPTEMBER 14, 2023

This can be done through surveys, interviews with existing customers or prospects who didn’t convert, and analysis of competitor offerings. Create buyer personas: Based on the information gathered from your analysis and market research, create detailed buyer personas that represent different segments within your target audience.

Ideal Customer Profiles 53

Ideal Customer Profiles Lead Generation Profiling Lead Ranking 53

NetLine

APRIL 11, 2024

“Before you read on, there is a key distinction to callout that sets this report apart from other industry studies: This report is not a summary of survey findings. An Analysis of 6.2 An Analysis of 6.2 When we say we have insights into what B2B professionals actually want and need, we mean it.” YOY increase from 2022.

Top of Funnel 52

Top of Funnel Marketing Report Intent B2B Marketing 52

Golden Spiral

APRIL 11, 2019

These five psychological studies can help you engage your buyers in their preferred styles, putting you in charge of the deal. The oldest of the major psychological studies with buyer implications, DiSC theory is rooted in mid-20th century psychology and breaks personality down into four main types: Dominant. Sensor/Intuitive.

Buyer Personas 59

Buyer Personas Studies Ideal Customer Profiles Sales Cycle 59

ClearVoice

DECEMBER 18, 2023

Keep track of the number of times target accounts download gated content, such as white papers , case studies, or ebooks. For example, suppose a survey reveals that one section of a webinar, a question and answer session with one of your product designers, provided especially valuable insights. Content downloads.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

ClearVoice

DECEMBER 18, 2023

Keep track of the number of times target accounts download gated content, such as white papers , case studies, or ebooks. For example, suppose a survey reveals that one section of a webinar, a question and answer session with one of your product designers, provided especially valuable insights. Content downloads.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Martech

APRIL 19, 2023

Research shows that businesses make up to three billion decisions annually and a recent survey by Gartner reported that 65% of decisions are more complex (involving more stakeholders or choices) than they were two years ago. In decision analysis terminology, a decision is only made after an irrevocable allocation of resources takes place.

Allocation 114

Allocation Marketing Attribution Enterprise Management Marketing AI 114

chiefmartech

MARCH 14, 2018

First, thank you to the 884 professionals who participated in our 2018 Marketing Technology & Operations Salary Survey , a collaboration between myself and the team at MarTech Today. Participants in our survey were pretty evenly distributed across the entire range: 43% in firms over 1,000 employees; 57% in firms under 1,000.

Customer Surveys 61

Customer Surveys Correlation Distribution Work Management 61

Golden Spiral

APRIL 11, 2019

These five psychological studies can help you engage your buyers in their preferred styles, putting you in charge of the deal. The oldest of the major psychological studies with buyer implications, DiSC theory is rooted in mid-20th century psychology and breaks personality down into four main types: Dominant. Sensor/Intuitive.

Buyer Personas 48

Buyer Personas Studies Ideal Customer Profiles Sales Cycle 48

Zoominfo

FEBRUARY 7, 2023

For example, you export and analyze data on your best customers and notice a correlation between average deal size and lead source. Find case studies Perhaps you don’t have a ton of sales data at your disposal. Prioritize data collection and analysis Data is a key component of any successful sales strategy.

Marketing Automation Services 130

Marketing Automation Services Marketing & Strategy Lead Scoring Lead Ranking 130

FunnelEnvy

OCTOBER 30, 2023

A/B testing is powerful because it gives marketers unbiased data from real customers, not survey panels. It can identify intricate patterns and correlations between elements, providing businesses with deep insights into user behavior and preferences. Artificial Intelligence (AI) is now emerging as another game-changer for marketers.

Marketing AI 67

Marketing AI Multivariate analysis Allocation Conversion Rate 67

ClearVoice

OCTOBER 29, 2018

In part one we presented data from a survey we ran that looked at the pervasiveness of content creators soliciting shares, and what consumers thought about those solicitations. For this week, why did we focus our analysis on Medium posts? The two questions I wanted to answer with this analysis are below, with my best answers.

Correlation 65

Correlation Advertising Mediums Statistics Analysis 65

Hubspot

FEBRUARY 6, 2019

After establishing some essential benchmarks regarding how bloggers create, format, and measure their posts in years one and two of the study, Orbit Media began probing the 1000+ bloggers that participated in the survey to learn which tactics contributed most to achieving their desired results.

Blogger 68

Blogger Correlation Business Comparison 68

ANNUITAS

FEBRUARY 24, 2015

According to those who responded to the survey the top five objectives were as follows: Increase In Revenue: 67%. As the analysts from Regalix state, marketers are not finding a direct correlation. However, it is due to the fact that they do not know HOW to make that correlation. Increase Leads Generated: 65%.

Correlation 100

Correlation Demand Generation Marketing & Strategy B2B Sales 100

Excelsior Research

JANUARY 3, 2022

Carrying an activity without thorough study is like walking in a dark room. It involves different survey methods. For instance: a) Surveys, b) Questionnaires, c) Mystery shopping, d) Face-to-face data collection, e) FCATI Data collection. c) Respondent recruitment for online surveys / CLTs. g) Analysis.

Research 52

Research Demand Generation Agencies Advertising Agencies Paid Search Agency 52

Content Standard

JANUARY 22, 2018

Download Skyword’s original research based on a year-long study of nearly 1,000 marketers: bit.ly/InsidetheCMC. This is the issue that drove Skyword to conduct a year-long study of nearly 1,000 content marketers (download the full report here ). Download the 48-page report of original research and analysis: bit.ly/InsidetheCMC.

Statistics 95

Statistics Research Top of Funnel Content Marketing 95

DAGMAR Marketing

DECEMBER 31, 2019

This was a great survey they ran in August of 2019. They had 1,584 professionals in the SEO field take a survey sharing their opinions on the relative use and merit of various inputs in Google’s algorithm and ranking systems. This report shared the aggregated knowledge and assumptions gleaned from that survey. Pro-bono SEO.

Lead Ranking 64

Lead Ranking Lead Scoring Peer-to-peer PPC 64

Hubspot

DECEMBER 14, 2017

A meta-analysis of 35 studies that surveyed 4,000 salespeople found almost zero correlation (a statistically insignificant 0.07) between extraversion and sales performance. Introverts gain energy by being alone, while extroverts are invigorated by social situations. Ambiverts: The best salespeople of all?

Correlation 99

Correlation Studies Statistics Hubspot 99

Martech Advisor

OCTOBER 18, 2019

As data is never in a ready state for analysis, data scientists spend a lot of time collecting, cleaning, and munging data, essentially transforming and mapping data from one raw data format into another, with the intent of making it more appropriate and valuable for a variety of downstream purposes, such as analytics.

Marketing AI 52

Marketing AI Work Management Marketing Management Correlation 52

B2B Marketing Directions

OCTOBER 9, 2016

If you're a B2B marketer, you probably read survey reports on a fairly regular basis. Survey reports can be valuable sources of information about marketing trends, practices, and technologies, but they can also mislead. A survey report published this past spring provides a good vehicle for illustrating my point.

Research 40

Research Correlation Demand Generation Agencies Demand Generation 40

KoMarketing Associates

NOVEMBER 18, 2014

Chief Marketer’s Annual B2B Lead Generation Survey. Findings from this survey highlight the increasing role of social media for B2B lead generation, how and why email continues to be an important tool, and what marketers see as their biggest prospecting challenges.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

Seismic

AUGUST 25, 2019

The 2015 MHO Best Practices Study reveals that “having a strategy and knowing the right things to do [is] a huge differentiator between top performers and others” Sales Efficiency and Sales Effectiveness – What Do They Mean? Best-in-class sales leaders are open to ongoing analysis, learning, and adjustment.

Efficiency 72

Efficiency Effectiveness Enterprise Management Work Management 72

Convince & Convert

FEBRUARY 15, 2016

Keyword analysis will reveal your indirect competitors, helping you determine who else is ranking for the same product terms. Social listening tools and customer surveys are the best ways to identify customer interests that might conflict with your product. For example, a supermarket and mobile phone brand are indirect competitors.

SEO 105

SEO Marketing & Strategy Analysis Mobile Marketing 105

Atomic Reach

FEBRUARY 15, 2019

A study by Salesforce revealed that 62% of consumers expect companies to send personalized offers or discounts based on items they have already purchased. According to Hubspot, an analysis of 330,000 CTAs over six months found that personalized CTAs converted 202 percent more than non-personalized versions.

Enterprise Management 69

Enterprise Management B2B Marketing Work Management Personalization 69

B2B Marketing Directions

JANUARY 28, 2018

The annual content marketing surveys by the Content Marketing Institute and MarketingProfs have consistently shown that doing the right things in the right ways will have a major impact on content marketing success. Recent research by Chartbeat found that the correlation between social shares and content engagement is very weak.

B2B 54

B2B Social Networks Content Correlation 54

Hinge Marketing

AUGUST 23, 2017

B2B marketing research is the process of uncovering insights into your marketplace by surveying a representative sample of its participants. Typically, the research process consists of two parts: data collection and analysis. Some studies include both quantitative and qualitative research. What Is B2B Marketing Research, Anyway?

Research 94

Research B2B Marketing Sample Planning 94

TaylorMadeIn KEW

MAY 13, 2018

At the end of April I saw an article on consumer online expectations , based on a report by a US digital services and solutions provider called Avionos, who conducted a study in December 2017. Are we too infatuated with what we can do, instead of what our customers actually want?

B2B 59

B2B Marketing Automation Services Privacy Marketing Management 59

Nuvi

FEBRUARY 14, 2020

and LAS VEGAS — NADA SHOW 2020 — February 14, 2020 — Reputation.com , provider of the first and only complete cloud-based enterprise reputation and customer experience management platform, today released findings of a preliminary analysis of Automotive OEM brands, dealer groups and 25,000+ dealerships across the U.S., REDWOOD CITY, Calif.,

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Hubspot

OCTOBER 18, 2018

A Towers Watson survey of about 900 employers in North America, Latin America, Europe, and Asia found that organizations with wellness initiatives experienced less unplanned absences -- just 3.3 Numerous studies suggest working less hours correlates with higher levels of productivity. Implement a Wellness Program.

Terms and Conditions 66

Terms and Conditions Work Management Correlation Validation 66

Adobe Experience Cloud Blog

OCTOBER 11, 2011

by Phil Fernandez Earlier this year, Marketo conducted a global study of customers that reported some pretty astonishing findings. The study calculated that by using Revenue Performance Management (RPM), our customers had the potential of generating more than $2.53 How the RPM ‘Maturity Curve’ Correlates to Revenue Results.

Paid Search Agency 48

Paid Search Agency Sales Qualified Leads Companies Marketing Management 48

Moz

AUGUST 12, 2019

I’ve just completed a study of consumer behavior as it relates to negative reviews becoming positive ones and I believe this blog post will hold some very welcome surprises for concerned local business owners and their marketers — I know that some of what I learned both surprised and delighted me. But hang in there. Stats to start with.

Ideal Customer Profiles 62

Ideal Customer Profiles Case Studies Outreach Work Management 62

Savanta

AUGUST 22, 2016

When measuring the health of customer relationships, three metrics are at the core of most studies: customer satisfaction , customer loyalty (likelihood of choosing supplier at next purchase) and customer advocacy (likelihood of recommending supplier to others). Regression Analysis explained. Typically an F-value lower than 0.05

Analysis 120

Analysis Research Lead Ranking Customer Satisfaction 120

Savanta

AUGUST 22, 2016

When measuring the health of customer relationships, three metrics are at the core of most studies: customer satisfaction, customer loyalty (likelihood of choosing supplier at next purchase) and customer advocacy (likelihood of recommending supplier to others). Regression Analysis explained. Interpreting the Regression Analysis output.

Analysis 120

Analysis Research Lead Ranking Customer Satisfaction 120

Valasys

JULY 29, 2019

Ipsos conducted a study on Global Business Influencers which revealed top decision-makers opening up about their willingness to embrace emotions, with 58% saying they either “strongly” or “somehow agree” that they “often rely on their gut feelings to make work decisions.”

Analytics 49

Analytics Marketing AI Work Management WOMM 49