Martech

OCTOBER 22, 2021

Search Engine Optimization remains the stalwart mainstay of digital marketing, with search driving around 50% of website traffic on average, according to an analysis of SimilarWeb data by Growth Badger. Link analysis and acquisition. Most enterprise SEO platforms provide link analysis (i.e., Keyword research/rank analysis.

Enterprise Management 137

Enterprise Management Marketing Management Search Marketing Lead Ranking 137

chiefmartech

DECEMBER 6, 2022

When you hover over any of the icon logos — we harvested the favicons of these martech vendors’ sites — a card will appear with more details, including the Clearbit and G2 fields where we have them. Newer vendors on the left to older vendors on the right. Martech Product Ratings: Patterns & Hypotheses.

Work Management 94

Work Management Marketing Management Startups Classified Ads 94

Customer Experience Matrix

JUNE 4, 2014

My analysis since then found that people who cited “missing features” are among the least satisfied of all users: so it really mattered that those features were missing. Another option I tried was a bar graph showing the frequency of each obstacle with color coding to show the satisfaction level.

Marketing Automation Services 120

Marketing Automation Services Customer Surveys Marketing Automation Planning 120

Leadspace

FEBRUARY 19, 2018

For B2B, data analysis can be essential for Intent Signal Monitoring — the ability to “see” every page your customer has visited in order to predict their intent to buy. More importantly, they also found that increased blog traffic had a direct correlation to the number of leads generated each month.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

Customer Experience Matrix

MAY 11, 2016

Plenty of other vendors have the potential to make the transition – in particular, products developed for real time interactions and Web personalization. That would be Pointillist , a just-released “customer intelligence platform” that has been incubating inside financial services technology vendor Altisource since 2014.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Marketing Management 120

QuanticMind

JANUARY 17, 2020

At the same time, relying too heavily on big players like Facebook or Google gives you no control over your own data management or analysis at all. As businesses learn more about their leads, they can make informed decisions about what kind of advertising message to deliver, where to deliver it, and at what frequency.

Paid Content 52

Paid Content eCommerce Advertising Agencies Advertisements 52

Online Marketing Institute

JULY 31, 2009

Engagement level is measured based on things like recency and frequency of the lead's visits to your web site, registration/attendance at events, etc. Seems like there should be a correlation here. And if the correlation is weak - then perhaps the criteria for scoring need another look. This can be a bit noisy.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40