Remove contingency
article thumbnail

Marketing Planning Process for Professional Services

Hinge Marketing

Often these key business insights are organized within a SWOT analysis. While that may seem obvious, many firms spend little time on their SWOT analysis, relying instead on personal beliefs and anecdotal experience. Cold Calls. You want to do everything you can to root your planning process in reality.

article thumbnail

Strategic Marketing for Professional Services

Hinge Marketing

Based on this business analysis, they decide to specialize in the hospitality sector — an industry where they have a solid track record of success and a handful of high-profile clients. Cold Calls. They start by conducting systematic research into their best clients. Click To Tweet. Print Publications. Direct Mail. Phone/Video.