Allocadia

SEPTEMBER 22, 2020

Marketing teams were managing budgets out of spreadsheets and there was so little visibility into investments that it was hard to measure performance with any kind of confidence. Allocadia gave us streamlined budget efficiency for running the marketing business.

Measurement 52

Measurement POS Regression Spending 52

Allocadia

APRIL 3, 2019

“Allocadia is the single system of truth for our marketing investments. It empowers us to make data-driven decisions and gain insights that determine if we are succeeding and where best to reallocate funds.” – Anna Alexander, Manager of Marketing Budget Systems, Pitney Bowes.

Trust 52

Trust Allocate Regression Salesforce.com 52

Hubspot

JUNE 8, 2022

Here, we'll explore the concept of financial forecasting in depth, review some popular financial forecasting models, go over some prominent financial forecasting methods, and see some of the best financial forecasting software solutions on the market. Forecasting vs. Budgeting.

Budget Program 48

Budget Program Sales Forecast Regression 48

TrueInfluence

MARCH 7, 2022

B2B marketing is about engaging prospects in a digital conversation that often lasts six months or more. And marketers seldom get to start that conversation. Buyers have already researched your market, and likely your specific service or product, before you send them that first email.

Purchase 52

Purchase Regression Intent Data Marketing & Strategy 52

TrueInfluence

MARCH 7, 2022

B2B marketing is about engaging prospects in a digital conversation that often lasts six months or more. And marketers seldom get to start that conversation. Buyers have already researched your market, and likely your specific service or product, before you send them that first email.

Purchase 52

Purchase Regression Intent Data Marketing & Strategy 52

DealSignal

SEPTEMBER 7, 2021

What does this mean for digital marketing spend in 2021-2022, and how should you plan to allocate your B2B marketing budget for the best ROI? Here, we explore insights and walk through three tips you should keep in mind when creating your B2B marketing budget.

Allocate 52

Allocate Budget Marketing & Strategy Regression 52