DealSignal

SEPTEMBER 7, 2021

What does this mean for digital marketing spend in 2021-2022, and how should you plan to allocate your B2B marketing budget for the best ROI? Here, we explore insights and walk through three tips you should keep in mind when creating your B2B marketing budget.

Allocation 52

Allocation Marketing Budget Marketing Budget Creation Budget Programs 52

Hubspot

JUNE 8, 2022

Simple Linear Regression. Multiple Linear Regression. Financial forecasting is often conflated with the other key financial planning processes it generally informs — namely, budgeting. A budget, on the other hand, is the byproduct of a financial analysis rooted in what a business would like to achieve.

Forecasting 55

Forecasting Budget Programs Work Management Marketing Management 55

Allocadia

SEPTEMBER 22, 2020

Their PO data all comes from Netsuite, they have a connection to Salesforce to create an association between all line items and campaigns, and all of the data inputs get pushed into Tableau for analysis. Allocadia gave us streamlined budget efficiency for running the marketing business. Their CFO loved it and asked for more.

Budget Programs 52

Budget Programs Enterprise Management Marketing Budget Creation POS 52

Allocadia

APRIL 3, 2019

Prior to 2014, Pitney Bowes operated as three separate business divisions, each with its own financial systems and marketing teams. As a result, the company as a whole lacked a centralized view of its marketing spend and results. It also needed the right tools and processes to make this all possible.

Trust Marketing 52

Trust Marketing Allocation Work Management Marketing Budget 52