Sprout Social

OCTOBER 31, 2023

Entity extraction and part of speech (POS) taggers in the tool identify relevant keywords and details such as the task (write a blog post), style (creative/formal) or word count (100). This is especially useful in marketing communications and customer care. Style : Mention how you want your response to be formatted.

Budget Programs 99

Budget Programs Tools Best Practices Enterprise Management 99

Computer Market Research

MAY 2, 2017

Marketing fund requests and claim forms should be straightforward to enter for partners, and easily reviewed for approval in real-time by channel managers; there should be no mystery behind how fund requests are administered. Partner POS data comes in many different formats (EDI, text files, Excel spreadsheets, zip files, etc.);

Advertising Channels 68

Advertising Channels Tactics POS Marketing Management 68

Allocadia

JUNE 13, 2019

Let’s start with the annual budgeting and expense management process – what do CFOs expect from Marketing here? Marketing budget must be aligned to financial targets set by the company. The days of adding a line item called “Marketing” to a corporate budget are long gone.

Enterprise Management 40

Enterprise Management Allocation Marketing Budget Creation Budget Programs 40

Customer Experience Matrix

FEBRUARY 7, 2016

TV is a special case because marketers don't usually know whether a specific individual saw a particular TV message, so TV is incorporated into attribution models using more general correlations. How does the vendor do the attribution calculations? Does the vendor create optimal media plans?

Marketing Attribution 120

Marketing Attribution Work Management Marketing Management Marketing Automation Services 120

Computer Market Research

SEPTEMBER 29, 2017

However, the amount you spend should be in direct correlation with a given partner’s performance. With a surplus of opportunity to spend on marketing, there is far less to measure ROI. This is measured against POS performance. awareness, consideration, decision) and competitor analysis.

Allocation 60

Allocation Demand Generation Agencies POS Top of Funnel 60

Allocadia

SEPTEMBER 22, 2020

Their PO data all comes from Netsuite, they have a connection to Salesforce to create an association between all line items and campaigns, and all of the data inputs get pushed into Tableau for analysis. Allocadia gave us streamlined budget efficiency for running the marketing business.

Budget Programs 52

Budget Programs Enterprise Management Marketing Budget Creation POS 52

Allocadia

APRIL 2, 2019

asked Carey Rutigliano, Cloudera’s (formerly Hortonworks) Director of Financial Planning & Analysis. He had recently joined the company, and was talking with the manager of revenue marketing about planning and budgeting, and how Marketing and Finance could align better. Available budget by activity type.

Advertising Agencies 59

Advertising Agencies Enterprise Management Work Management Marketing Management 59