Sword and the Script | B2B

AUGUST 15, 2023

38% are conducting a more detailed ROI analysis; 31% are spending more time researching purchase decisions ; 24% are altering decision timelines based on changing business needs/priorities; 24% are spending more time using social media to research vendors ; and 23% are relying more on peer recommendations or review sites.

Marketing Management 75

Marketing Management Vendors Studies Top of Funnel 75

ClearVoice

MARCH 14, 2024

Cross-promotion: Cross-promotion across multiple channels, including email newsletters, social media, and blogs, is a typical component of content partnerships. Despite its high production value and the fact that it’s based on a popular series, it bombed at the box office. It maximizes the visibility of shared content.

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

Martech

JANUARY 30, 2024

The community of open-source developers will push back hard if their values aren’t respected. We’ve been very conscious and thoughtful about the fact that we don’t push monetization or marketing onto that open-source community,” said Szu. “We’ve How will it impact your marketing and your marketing technology?

Paid Search Agency 118

Paid Search Agency Marketing Attribution Top of Funnel Companies 118

BuzzSumo

MAY 9, 2019

Blog engagement is a fickle metric. Sometimes it’s hard to quantify why it happens for some types of blog posts but not others – especially if your posts and articles are pretty consistent, quality-wise. It sings to this tune: Using the BuzzSumo Content Analysis Report to Research the Best Types of Blog Posts.

Thought Leadership 111

Thought Leadership Case Studies Case Study Top of Funnel 111

Zoominfo

JULY 4, 2018

Consider these statistics ( source ): 78% of salespeople using social media perform better than their peers. Today’s blog post breaks down some of these social selling mistakes and provides alternatives for sales reps who want to improve their social selling efforts. Keep reading! Social Selling Mistake #1: Leading with a sales pitch.

Peer-to-peer 233

Peer-to-peer Zoominfo Blast Campaigns B2B Sales 233

Salesforce Marketing Cloud

JUNE 15, 2023

Intelligent data analysis: Generative AI models excel at data analysis. Generative AI for Salesforce Developers, what does this really mean for you? I hope you’re as excited as I am about this new technology and how it can help enhance the work you’re doing today. What is generative AI?

Marketing AI 52

Marketing AI Generation Peer-to-peer User-Generated Content 52

Sprout Social

SEPTEMBER 18, 2023

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

Marketing Budget 131

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 131

Webbiquity

SEPTEMBER 12, 2019

Students routinely use tech for online homework help , research, collaborative projects, data storage, communication, note taking, polling, conferencing, doing interviews, and submissions. Some colleges went a step further and decided to get tech support to play a bigger role for better benefit of their campus communities.

Marketing Management 164

Marketing Management Peer-to-peer Training Education 164

Salesforce Marketing Cloud

MARCH 7, 2023

What does a Salesforce Administrator do? People around the world rely on our Customer Relationship Management (CRM) platform to keep business running. The Salesforce Administrator in any of these organizations is critical for success. What is a Salesforce Administrator? Take, for example, your sales team. And that’s just one department.

Work Management 98

Work Management Marketing Management Peer-to-peer Customer Satisfaction 98

Salesforce Marketing Cloud

JUNE 2, 2022

This blog will look at strategies and tactics for creating, managing, and measuring pipeline with a focus on how our team at Salesforce does it. Pipeline is the glue between the marketing and sales departments. It’s what helps drive forecast accuracy, and it’s how we drive accountability by product, geography, and segment. Watch the video.

Enterprise Management 98

Enterprise Management Peer-to-peer Demand Generation Agencies Account Based Marketing 98

Salesforce Marketing Cloud

JULY 11, 2023

Transform your career with Salesforce Discover your Salesforce Career Path Get started today Worldwide, Trailblazers are building successful careers, communities, and companies with Salesforce. You can learn in-demand skills for free, connect with a community of experts, and transform your career. And with 9.3

Work Management 75

Work Management Marketing Management Peer-to-peer Demand Generation Agencies 75

Salesforce Marketing Cloud

FEBRUARY 2, 2023

The Trust Gap is what some call the lack of confidence an employer has in an applicant’s ability to do the job. This lack of trust is why employers ask for relevant experience. They prefer explicit proof that you have already successfully done what you say you can do. So how do you bridge this gap? Get your certs, Super Sets, and badges.

Work Management 98

Work Management Ad Building Tips Allocation 98

Salesforce Marketing Cloud

JANUARY 24, 2022

Hello, Salesforce Rockin’ my cert A few different admin flavors Going all-in No regrets You got this too Seven tips to supercharge your Salesforce journey. Before taking time off to raise my kids, I had years of experience building and managing an inside sales team and always had an interest and focus on sales operations. SIGN UP FOR FREE.

Work Management 97

Work Management Peer-to-peer Marketing Management Communities 97

Sprout Social

JANUARY 14, 2020

Community management. For those attracted to the connectivity of social, community management widens the scope of brand networking and is a great next step for the social media manager. Communities aren’t limited to only your customers, either. You have strong internal and external communication skills.

Social Media 132

Social Media Work Management Marketing Management Media 132

B2B Marketing Exchange

NOVEMBER 21, 2023

The timing of the event is perfect for this reason—you’ll have a full 10 months to implement and test everything you’ve learned, with the hope of achieving the same success as your peers. ” That’s a valid question and concern. Roll Up Your Sleeves During Our Interactive, Hands-On Workshops On Monday, Feb.

Account Based Marketing 52

Account Based Marketing Peer-to-peer Enterprise Management ABM 52

Metadata

APRIL 8, 2024

After a few years, I decided it was time for a change, so I made a big one and started my career in marketing at a company called Influitive , which is the technology behind the customer communities at companies like Adobe, ADP, and IBM. I was instantly hooked. I ran demand and operations, so my job was simple: generate and optimize leads.

Cost per Lead 52

Cost per Lead CPO B2B Marketing Advertising Agencies 52

Litmus

AUGUST 2, 2021

For example, we have separate teams for email strategy, build and execution, and results & analysis. Check out our blog post that walks through step by step how to create a reliable opens audience for non-Apple Mail users with Litmus Email Analytics. It’s hard to believe we’re already well into the second half of the year.

Webinar Metrics 105

Webinar Metrics Privacy Protection Trends Privacy 105

EveryoneSocial

JANUARY 4, 2021

According to a study from the Aberdeen Group , 73% of salespeople using social selling as part of their sales process outperformed their sales peers and exceeded quota 23% more often. Social selling works best when you actively share content to social networks and engage with communities online. LinkedIn Sales Navigator.

Tools 121

Tools Peer-to-peer Outreach Social Networks 121

Convince & Convert

APRIL 9, 2014

“Ghost town.” ” “Waste of time.” ” “It’ll never happen.” These are common sentiments when it comes to Google+, but it really is time to rethink your strategy because Google+ is not going away. This enables Google+ posts to spread across Google’s two million site strong Display Network.

Paid Content 167

Paid Content Google Adwords Peer-to-peer 167

Huptech Web

OCTOBER 6, 2023

It’s those Instagram selfies with a brand-new outfit, that glowing review of a skincare product on a blog, or the unboxing video that pops up on YouTube from everyday shoppers who’ve already experienced the product. It is often unrelated to official brand or company communications. What UGC is all about. ?

User-Generated Content 52

User-Generated Content eCommerce Trends Generation 52

Biznology

DECEMBER 11, 2014

This new blog posts series offers a number of tips and ideas for executives and leaders in general on how to be effective in their use of an internal social business platform, even with very limited time every day. How can I get started? The first post will cover the most fundamental aspect of it: your profile in the social platform.

Profiling 80

Profiling Peer-to-peer Business Facebook 80

Brandpoint

MAY 7, 2019

Take the time to cultivate a blog feed and social network filled with a variety of topics from different publications. Blogs like HubSpot , MarketingProfs and Content Marketing Institute post about all aspects of content marketing, from SEO to content creation to AI. Put a Focus on Self-Education. Local conferences.

Work Management 115

Work Management Marketing Management Ideal Customer Profiles Service 115

KoMarketing Associates

MAY 23, 2017

As Heidi Cohen explains, your business can communicate in one of three ways: One-to-One: This is fairly self-explanatory; it’s a targeted conversation that is likely to get a response. Here you’ll learn 15 essential ways that you can be using Twitter to drive marketing results for your B2B business. Identify & Engage Influencers.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

Scoop.it

NOVEMBER 3, 2020

Everything you put out there—whether it’s a blog post on LinkedIn or a meme on Twitter—should be purposeful and completely on-brand. Having an established plan already lowers the chances of indecision or analysis paralysis (which often leads to stagnation). Starts conversations with customers, influencers, peers, and clients.

Curation 70

Curation Ad Building Marketing Analytics Tools Peer-to-peer 70

Hubspot

OCTOBER 29, 2018

When Karla Cook, the current Editor of HubSpot’s Marketing Blog, first joined the team as a staff writer in July 2016, she realized she had more in common with most of her new teammates than she originally thought. HubSpot’s blog was ranked number one. But, as a pleasant surprise to her, so were many of her teammates at HubSpot.

Peer-to-peer 67

Peer-to-peer Work Management Hubspot Paid Search Agency 67

KoMarketing Associates

JUNE 16, 2014

Relevance to content marketers: Much like the grueling qualification process the 203 teams made for a bid to this year’s World Cup, content marketers also need to earn their place among audiences, communities, and even search engines. Credit: www.forzaitalianfootball.com. Make It through Qualifying. Credit: www.cbssports.com.

Content Marketing 120

Content Marketing Planning Peer-to-peer Comparison 120

Adobe Experience Cloud Blog

DECEMBER 10, 2019

Brenda is the go-to resource for the very best campaigns and the most in-depth analysis of performance. Brenda is the go-to resource for the very best campaigns and the most in-depth analysis of performance. You see, one of Sally’s biggest customers is Jacqueline Smith, a very powerful CEO in the community.

Case Studies 90

Case Studies Case Study Studies Planning 90

Content Standard

JANUARY 29, 2015

Podcasts offer peer perspective and insights that help me contextualize industry news and trends. All of my news sources and blogs are accessed through one or more of these aggregators. You can learn a lot from being in a room with a speaker and just communicating face-to-face with peers. Buddy Scalera, @MarketingBuddy.

Trends 41

Trends Peer-to-peer Work Management Aggregators 41

Onalytica B2B

MAY 26, 2016

We have conducted some analysis on edtech and elearning on our blog before , and it’s interesting to see how new influencers and brands have joined the community. In order to do this we must provide our teachers with the most up to date resources they need to succeed and make our schools more competitive.

Brand Identity 101

Brand Identity Branding Lead Scoring Lead Ranking 101

nDash

SEPTEMBER 3, 2020

If you’ve made it this far, you might be wondering—do we really need another blog post covering books about content marketing? Combine all of these books with the treasure trove of free blog posts and guides you can find online and you should everything you need for your content marketing education. Some of the usual suspects?

Content Marketing 52

Content Marketing Work Management Planning Marketing Management 52

Outgrow

SEPTEMBER 13, 2022

Welcome to the Marketer Of The Month blog! . Peer collaboration and programming: The Hawke Fest. Building a loyal community base in a post-pandemic world. He specializes in data collection, analysis, filtering, and transfer by the means of widgets and applets. Diving deep into the Hawke Method of Marketing.

Work Management 52

Work Management Advertising Agencies Marketing Management Paid Search Agency 52

MKT1

SEPTEMBER 28, 2022

Apply for my course, new cohort starting 10/13 If you like MKT1 newsletters, and want to dive deeper on the frameworks and ideas in them with a group of peers (and me), join the upcoming cohort for my course: Building B2B Marketing. Content distribution is tough. It’s a grind.

Distribution 52

Distribution Top of Funnel Work Management Content 52

Convince & Convert

SEPTEMBER 20, 2010

Private brand communities vs. Facebook. Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Marketing Insider Group

AUGUST 29, 2023

The current expectation of users leans heavily towards authentic, community-driven campaigns. Change is the only constant in the world of digital marketing –especially when it comes to social media trends. Gone are the days of generic, one-size-fits-all content. Why is it trending? How can your brand take advantage of Edutainment?

Social Media 257

Social Media Marketing AI Trends Peer-to-peer 257

Outreach

APRIL 22, 2021

The process involves various communication channels to build a relationship, improve satisfaction, and proactively nurture your customer base. Customer engagement is how the customer interacts with the experience and brand, including their decisions and how they communicate and react to your products and services.

Conversion 52

Conversion Webinar Metrics Resource Management Marketing & Strategy 52

InsightSquared

MAY 21, 2019

SiriusDecisions research across more than 4,000 B2B companies shows that those with strong operational alignment across sales and marketing grow 12 to 15 times faster than their peers and are 34 percent more profitable. We’re grateful to all of our sponsors for supporting this event and helping advance this community.”.

Peer-to-peer 31

Peer-to-peer Salesforce.com DemandBase Marketing Attribution 31

Buzz Marketing for Technology

JULY 22, 2008

Our professional value really is a function of the extent of, and our ability to integrate, our knowledge, our thinking competencies, and our communication competencies. Reportage is the application of our communication skills to what we know. Dave Pollards environmental philosophy, creative works, business papers and essays.

Lead Ranking 100

Lead Ranking Peer-to-peer Enterprise Management Guerilla Marketing 100