How to Measure the ROI of Your Marketing Programs
Adobe Experience Cloud Blog
MARCH 14, 2013
As a result, perhaps the most common question marketers ask is, “ did this program (this tradeshow, this email blast…) deliver a return on our investment (ROI) ?”. Be aware that each of these weighting approaches inherently adds a subjective element to your ROI analysis. Requires assumptions that can add bias to the analysis.
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