Unbounce

APRIL 15, 2021

That’s where industry benchmarks come in—and that’s why we’re thrilled to bring you a fresh (and free) Conversion Benchmark Report for 2021. Introducing the 2021 Conversion Benchmark Report. We found this reduces the impact of outliers (like pages that convert five times better than the rest) on the final benchmarks.

Landing Pages 145

Landing Pages Conversion Rate Advertising Benchmark Conversion 145

Webbiquity

JANUARY 23, 2024

That’s where sentiment analysis can help you. Affiliate sales support independent publishing Sentiment analysis gives an in-depth insight into what the customer expects from your brand, product, or industry. Measure your sentiment analysis data through the NPS scale and identify the promoters, passives, and detractors.

Customer Satisfaction 149

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 149

KoMarketing Associates

MARCH 7, 2017

The following is a list of 20+ performance metrics and benchmarks we recommend that B2B marketing managers use to establish performance benchmarks for their search engine optimization programs. SEO Trend Analysis. SEO Competitive Benchmarking. Final Thoughts on SEO Benchmarks.

Advertising Benchmark 120

Advertising Benchmark SEO Lead Scoring Lead Ranking 120

Launch Marketing

DECEMBER 1, 2021

Conducting a social media analysis can be a useful task to get a grasp on how competitors are operating on social media and what results they are seeing whether it be from an engagement or conversion standpoint. This information is easy to find on a company’s page and can be useful for setting benchmarks for your B2B social media strategy.

Social Media 127

Social Media Analysis Media Ad Frequency 127

eDataSource

AUGUST 14, 2019

Spam rate trends have been variable, but improved for the first three quarters of 2018, and for the second quarter of 2019. The seventh in our performance benchmark series covers B2B marketing email. This analysis includes eight key industry sectors we classify in this space. in the bottom quartile (Q1 2018).

Advertising Benchmark 58

Advertising Benchmark B2B Advertising Agencies Trade Show 58

Hubspot

OCTOBER 18, 2021

One way to get there is through something called "competitive benchmarking" — the process of looking externally to see how your business stacks up against your competitors and industry standards. You might already practice a form of benchmarking in your business. You might already practice a form of benchmarking in your business.

Advertising Benchmark 57

Advertising Benchmark SWOT Lead Ranking Analysis 57

Marketing Insider Group

NOVEMBER 8, 2021

A 2020 Demand Gen Benchmark Study found that 51% of marketers are using data to inform their campaigns. This type of content analysis isn’t easy. Let’s explore some fundamentals that will set you up for success and equip you to learn how to use insights and analysis to create content that reaches buyers.

Buyer's Journey 346

Buyer's Journey PR Content Analysis 346

Vidyard

MARCH 23, 2021

There’s no question that 2020 was the year of video and we’ve got video benchmarks to prove it. With where we see the trends taking us , that trajectory isn’t expected to slow down. Here are the key shifts we’ve seen supported by our benchmark findings for 2021: Using video for sales has gone from “explore” to “invest”.

Advertising Benchmark 81

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 81

Marketing Insider Group

MARCH 18, 2024

Choosing a topic involves balancing personal passion with what the audience is searching for, using keyword research and Google Trends as tools. Reviewing the top search engine results for your keyword reveals what content performs well, helping to set a benchmark for your own post. Now, Google Trends. But how do you decide?

SERP 246

SERP Keywords Eye-Tracking Planning 246

KoMarketing Associates

SEPTEMBER 10, 2019

This shows up clearly in search query data, like in the chart from Google Trends below. According to an analysis of the US Commerce Department data done by Internet Retailer, “Consumers spent $517.36 So here’s a simple way to benchmark your own B2B ecommerce marketing. Marketing for B2B ecommerce gets almost no attention.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

Vidyard

MARCH 23, 2021

There’s no question that 2020 was the year of video and we’ve got video benchmarks to prove it. With where we see the trends taking us , that trajectory isn’t expected to slow down. Video in Business Benchmark Report Know where you stand, so you can stand out. Video Benchmarks for Creation and Publishing 1.1

Advertising Benchmark 65

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 65

eDataSource

APRIL 16, 2019

Our benchmark series continues with an analysis of Financial Services. This analysis includes eight key industry sectors: Credit Cards, Debt Elimination and Credit Reporting, Electronic Payment and Wire Services; Financial Institutions; Financial Services and Research; Insurance; Mortgages and Loans; and Real Estate.

Advertising Benchmark 60

Advertising Benchmark Service CAN-SPAM Analysis 60

Sprout Social

MAY 15, 2020

Use these social media benchmarks to get a feel for how your brand is stacking up to peers in your industry. Read on for our findings on social media benchmarks across industries and networks, or skip to the detailed stats for your own industry. Benchmarking across social networks. Posts sent per day.

Advertising Benchmark 123

Advertising Benchmark Social Media Media Work Management 123

Sprout Social

NOVEMBER 21, 2023

It’s the first step of competitive analysis that involves gathering the intelligence you need to make informed business decisions. Competitive monitoring also involves collecting data on market trends and other key aspects of your industry landscape. Stay on top of industry trends Things are always changing in business.

SWOT 96

SWOT Budget Programs Eye-Tracking Advertising Benchmark 96

eDataSource

APRIL 29, 2019

The fifth in our performance benchmark series covers the Entertainment industry. Benchmark data help you set a standard. Our next Benchmark Blogpost will cover Computers & Electronics. The post Benchmarking Series: Entertainment Industry appeared first on eDataSource.

Advertising Benchmark 60

Advertising Benchmark Ad brokers CAN-SPAM Analysis 60

ClickZ

MAY 9, 2020

30-second summary: Board members, C-level, and Director+ level executives from retail and ecommerce, technology, media and publishing, and other businesses participated in our ClickZ and Search Engine Watch: Benchmark survey 2020. ClickZ and Search Engine Watch: Benchmark survey 2020. said their marketing budgets are increasing.

Advertising Benchmark 93

Advertising Benchmark Work Management Customer Surveys Marketing Management 93

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. It’s utilized to automate complex data analysis tasks and processes, including image and speech recognition, enabling businesses to streamline operations and improve efficiency.

Marketing AI 120

Marketing AI Lead Ranking Work Management Lead Scoring 120

Vision Edge Marketing

SEPTEMBER 12, 2023

Bert George, Richard Walker, and Joost Monster conducted an extensive analysis to determine whether strategic planning improves organizational performance. What to Assemble Before Starting your Strategic Plan Relevant Data Past Performance SWOT Analysis 2. We concur with their conclusion that “simply having a plan is not enough.

Planning 223

Planning SWOT Allocation Contingency Planning 223

ClearVoice

APRIL 23, 2024

A combination of in-depth SEO analysis with comprehensive content strategy assessments involving both in-house talent and external expertise. Let’s dive into the process that not only hits the mark but also sets new benchmarks. Our approach? Remember, the visual impact of your content can make or break user engagement.

Process 52

Process Content Analysis Advertising Benchmark 52

Valasys

JUNE 25, 2019

Competitive benchmarking helps marketers delve into the vital KPIs of their competitors which eventually improves their data-driven decision making significantly. Competitive benchmarking may help in discovering the most apt KPIs, which might have served the competitor organizations in achieving their business objectives. .

Advertising Benchmark 58

Advertising Benchmark Social Media Peer-to-peer Media 58

Vidyard

JUNE 18, 2019

Findings from the new report show that the average length of videos is trending shorter and shorter while audiences are opting to engage in videos longer. TL;DR– Your Key Takeaways from the 2019 Video in Business Benchmark Report Average business video length is trending shorter year-over-year: In 2018, the average length was 4.07

Advertising Benchmark 81

Advertising Benchmark Video Marketing Marketing Report Analytics 81

Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. In this article, you’ll see why a marketing competitive analysis is important and get expert tips on conducting one. What is competitor analysis in marketing?

Planning 105

Planning Paid Search Agency Advertising Benchmark Analysis 105

Metadata

MARCH 4, 2021

This has been a serious labor of love for the last 6 months and today I’m excited to announce the release of two amazing assets : an advertising benchmark report as well as a dashboard of the raw data behind it based on our customer’s B2B campaigns and experiments on LinkedIn and Facebook through 2020. that companies are using.

Advertising Benchmark 52

Advertising Benchmark Cost per Lead CPL CTR 52

Hubspot

APRIL 30, 2020

That's why we'll be publishing week-over-week trend data for core business metrics like website traffic, email send and open rates, sales engagements, close rates and more. The dataset includes weekly trend data for core business metrics in 2020, focusing on changes occurring during and after March 2020.*.

Advertising Benchmark 100

Advertising Benchmark Burn Rate Outreach Open Rate 100

Only B2B

APRIL 10, 2024

Data Measurement and Analysis: Without proper data tracking and analysis, it’s difficult to pinpoint areas for improvement in your MQL nurturing process. Keeping pace with marketing trends and technologies is essential for staying ahead of the curve. Benchmarking Your Success: Where Do You Stand?

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Zoominfo

APRIL 20, 2021

The validation is just the latest step we’ve taken In order to ensure that we stay up to date on the latest trends. We are proud to have been awarded the TrustArc GDPR Practices Validation after a rigorous verification process and analysis of our data privacy and collection practices.

Zoominfo 100

Zoominfo Privacy Advertising Benchmark Enterprise Management 100

Vidyard

JUNE 18, 2019

Findings from the new report show that the average length of videos is trending shorter and shorter while audiences are opting to engage in videos longer. TL;DR– Your Key Takeaways from the 2019 Video in Business Benchmark Report Average business video length is trending shorter year-over-year: In 2018, the average length was 4.07

Advertising Benchmark 65

Advertising Benchmark Video Marketing Marketing Report Analytics 65

Brandwatch Marketing

FEBRUARY 5, 2019

For brands, the growth of online activity has seen competitor analysis methods , metrics and tools blossom. There is now no shortage of competitor analysis tools on the market, and each can offer insights relevant to its own particular niche and contribute to competitive benchmarking. General Competitor Analysis Tools.

Paid Content 64

Paid Content Analysis Budget Programs Tools 64

Spiralytics

APRIL 23, 2023

For this reason, keeping up with the most recent digital marketing trends will help improve your campaigns and provide critical decision-making insights, dramatically reducing the risk of losing conversions and potential clients. Top Digital Marketing Trends in 2023 1. billion this year thanks to many new emerging trends.

Marketing AI 62

Marketing AI Trends Planning Paid Search Agency 62

Hubspot

MAY 7, 2020

That's why we'll be publishing week-over-week trend data for core business metrics like website traffic, email send and open rates, sales engagements, close rates and more. The dataset includes weekly trend data for core business metrics in 2020, focusing on changes occurring during and after March 2020.*. Less-Impacted Industries.

Advertising Benchmark 90

Advertising Benchmark Optimization Work Management Burn Rate 90

SmartBrief - Marketing

MARCH 10, 2024

Lastly, benchmark your open/read and click-thru rate data against available industry information. MailerLite has a sampling of open rates by industry and KPI benchmarks across all industries. Remember, continuous analysis and adaptation are key to success in the ever-evolving email marketing landscape.

Newsletter 106

Newsletter Practices Analytics Optimization 106

The Lead Agency

FEBRUARY 8, 2023

B2B Marketing Trends 2023 B2B marketing has undergone a significant transformation in recent years, and it’s only going to continue in 2023. Trend 1: The Rise of AI and Automation in B2B Marketing The integration of AI in B2B marketing is enhancing the industry with powerful capabilities.

Work Management 62

Work Management Trends B2B Marketing Marketing Management 62

eDataSource

JULY 11, 2019

Spam rate trends have been variable, but show strong improvement in the most recent quarter. The sixth in our performance benchmark series covers the Household and Home Improvement industry. Those trends are also reflected in most of the quartiles shown.

Advertising Benchmark 40

Advertising Benchmark CAN-SPAM Trends Analysis 40

KoMarketing Associates

MAY 3, 2016

While this is not necessarily a negative, we do need to be wary of assumptions and misconceptions in marketing performance analysis along the way. When traffic is down from week to week or even month to month, it might be easy to jump to the conclusion that overall performance is trending downward as well.

Analysis 120

Analysis Online Marketing Marketing Analytics Tools B2B Thought Leadership 120

DivvyHQ

APRIL 22, 2019

Ah, the good-ole SWOT analysis… It brings up fond memories of my college days and my Business Marketing 101 class. SWOT Analysis Revisited. In a SWOT analysis, you’re identifying both internal S trengths and W eaknesses, and external O pportunities and T hreats. But therein lies the problem.

SWOT 81

SWOT Analysis Content Work Management 81

Digilant

MARCH 23, 2021

One of the best ways to evaluate your competition is by conducting a competitive analysis. This helps learn how the competition does things and aids in identifying opportunities, keeping up with current trends, and positioning your products and services to surpass industry standards. Pros of conducting a competitive analysis.

Analysis 59

Analysis SWOT Planning Advertising Agencies 59

Marketing Insider Group

APRIL 10, 2024

Tracking allows you to create benchmarks , or data points that you’re trying to achieve. Again, lean into tracking tools and platforms to take the manual work of analysis out of it. As platforms, technologies, and trends continue to change, adapting a dynamic marketing strategy can be a game changer for your business.

Marketing Strategy 172

Marketing Strategy Marketing & Strategy Paid Search Agency Marketing Analytics Tools 172