Marketing Insider Group

MARCH 18, 2024

Reviewing the top search engine results for your keyword reveals what content performs well, helping to set a benchmark for your own post. The format of your blog post, whether a how-to guide, listicle, in-depth analysis, or personal narrative, should cater to both the topic and audience preferences. But how do you decide?

SERP 253

SERP Keywords Eye-Tracking Planning 253

KoMarketing Associates

JUNE 25, 2020

As indicated in the recent report coverage of Ascend2’s “ 2020 Digital Marketing Plans Survey ”, search engine optimization (SEO) is still considered the most effective tactic used for fulfilling digital marketing objectives. But this is done in coordination with a comprehensive keyword analysis that informs and benchmarks performance.

Google 257

Google CTR Landing Pages Keywords 257

The Lead Agency

NOVEMBER 14, 2023

Tools & Techniques There are a number of tools available to assist in understanding the landscape of competitors: Market research surveys and analysis can unveil direct and indirect competitors, shedding light on their offerings, market positioning, and customer perceptions.

Ad Building 118

Ad Building Business Work Management SWOT 118

KoMarketing Associates

MAY 3, 2016

While this is not necessarily a negative, we do need to be wary of assumptions and misconceptions in marketing performance analysis along the way. While we certainly recommend benchmarking traffic performance over a time period (i.e., Misconception #2: Year Over Year Traffic Is Up So Performance Must Be Up Too.

Analysis 120

Analysis Online Marketing Marketing Analytics Tools B2B Thought Leadership 120

Brandwatch Marketing

OCTOBER 25, 2023

Surveys Whether you conduct a survey by email, website or telephone, you can either ask existing customers how they heard of you or ask a random selection of people if they are familiar with your brand. Our analysis shows that up to 96% of conversations are outside these media. Tactics for measuring brand awareness 1.

Brand Identity 96

Brand Identity Branding Advertising Benchmark Eye-Tracking 96

Contently

APRIL 6, 2023

But here’s the catch: Developing buyer personas requires research, analysis, and attention to detail. This can include exercises like conducting surveys, social listening, analyzing win/loss data, and interviewing customers. What Is a Buyer Persona? Some of the most effective methods to gain those insights include the following.

Buyer Personas 164

Buyer Personas Template Psychographics Customer Surveys 164

Sprout Social

FEBRUARY 29, 2024

NLP and sentiment analysis Natural Language Processing (NLP) and sentiment analysis enable businesses to understand and interpret human language, making them essential tools for analyzing customer feedback, social media content and other textual data while automating report generation.

Marketing AI 118

Marketing AI Lead Ranking Work Management Lead Scoring 118

Unbounce

JULY 23, 2020

As part of our new Conversion Benchmark Report , Unbounce ran a survey of marketers, working in dozens of industries, in early 2020. How do our expectations line up with the insights revealed by a machine learning analysis of 19 million conversions ? How firm is the average marketer’s grasp on industry conversion rates?

Landing Pages 145

Landing Pages Marketing AI Planning Paid Search Agency 145

Sprout Social

FEBRUARY 19, 2024

How AI automation benefits businesses AI automation enables companies to automate workflows and get actionable insights through AI tasks like sentiment analysis so they can make tangible changes to drive growth. It also reduces cumbersome, time-consuming tasks such as feedback data analysis by automating them using machine learning.

Marketing AI 103

Marketing AI Work Management Automation Marketing Management 103

Sprout Social

MAY 9, 2023

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. Also, compare your social performance to your competitors via competitive benchmarking.

Marketing AI 130

Marketing AI Lead Ranking Paid Search Agency Marketing Management 130

KoMarketing Associates

JANUARY 16, 2019

The “Audience and Demand Planning Benchmark Survey” from DealSignal recently took a look at the type of data B2B marketers have at their fingertips. Approximately 82 percent of respondents said that coverage, as well as better insight and analysis of data quality, were either a “priority” or “major priority.”

Customer Surveys 160

Customer Surveys B2B Marketing Planning B2B 160

Content Standard

APRIL 3, 2019

Really look at what your rivals are doing through competitive analysis and get familiar with which metrics matter , which don’t, and why. Creating a Competitor Analysis Plan. With the Keyword Gap Analysis report in Skyword360 , you can see how you’re performing on a keyword compared to your competitors.

Analysis 70

Analysis Keywords Distribution Planning 70

Brightedge

JANUARY 25, 2024

This analysis helps us understand the evolution of these attributes as SEO professionals enhance their websites and as search engines refine their ranking methods. As we entered 2023, a survey among SEO professionals revealed that 90% of them considered SEO a key focus for their organizations in the year ahead.

SEO 97

SEO Trends Marketing Websites Long Tail Marketing 97

Sprout Social

JUNE 27, 2023

In a world where star ratings can make or break a brand, review analysis is your north star. To conduct review analysis effectively, you need to focus on the right platforms and choose the right review analysis tool. What is review analysis? Why should brands carry out review analysis? Let’s take a closer look.

Ideal Customer Profiles 127

Ideal Customer Profiles Branding Brand Identity Customer Satisfaction 127

SmartBug Media

APRIL 12, 2023

The three experts shared their experiences with using HubSpot Service Hub to implement customer surveys and dashboards to improve overall customer experience. Maybe some of the feedback you get on your surveys [isn’t] going to be positive, and that's OK—that's why you're sending them,” explains Gulati. says Gulati. “I

Customer Surveys 98

Customer Surveys Ideal Customer Profiles Work Management Customer Satisfaction 98

KoMarketing Associates

MARCH 7, 2017

According to the “ 2017 State of B2B Digital Marketing ” report from DemandWave, 63 percent of B2B marketers surveyed indicated that organic search (and email) topped their lists as the leading channels for revenue growth. SEO Trend Analysis. SEO Competitive Benchmarking. Search Engine Optimization Productivity.

Advertising Benchmark 120

Advertising Benchmark SEO Lead Scoring Lead Ranking 120

Brandpoint

JULY 14, 2023

Make data analysis more meaningful and facilitate informed decision-making. Create benchmarks for evaluating your progress and optimizing your social media strategy. Conversion Funnel Analysis: Analyze your conversion funnel to identify where social media plays a role in driving conversions.

Social Media 62

Social Media ROI Multi-Touch Attribution Paid Search Agency 62

ViewPoint

JANUARY 4, 2018

For example: “The average cost per lead across all the companies surveyed is almost $200 ($198.44).Admittedly, see marketing charts analysis of HubSpot’s “2017 Demand Generation Benchmarks Report” ). Here are some scenarios to review: Lead Rate Break-Even Analysis. You can read more here.

Cost per Lead 204

Cost per Lead Cost Sales Qualified Leads PointClear 204

Marketing Insider Group

FEBRUARY 12, 2024

Conduct surveys, read reviews, and pay attention to customer feedback. Competitor Analysis: Look at your competitors’ websites. Use this information to benchmark your site and find areas for improvement. Here’s a roadmap: User Feedback is Gold: Start by listening to the people who use your site.

Marketing Websites 236

Marketing Websites Mobile Marketing Privacy Policies Customer Satisfaction 236

Top Rank Marketing

AUGUST 16, 2023

” The study showed that 38% of buyers are conducting more detailed ROI analysis. For example, in the B2B Marketing Benchmark, every industry and region showed a lopsided budget allocation toward generating new business versus retaining existing customers. Meanwhile, purchase cycles are extending.

B2B Marketing 91

B2B Marketing Paid Search Agency Terms and Conditions Advertising Agencies 91

KoMarketing Associates

AUGUST 28, 2018

Ascend2 recently conducted the “Measuring Marketing Attribution Survey Summary Report” and discovered that 81 percent of marketers and managers believe it is “very important” to measure marketing attribution. In terms of analysis, email marketing (44 percent) is the easiest to analyze for respondents.

Marketing Attribution 121

Marketing Attribution Customer Surveys Top of Funnel Barriers 121

Sprout Social

FEBRUARY 15, 2024

Social media management tools like Sprout help you conduct sentiment analysis with artificial intelligence so you can easily review and measure what people are saying about you—and topics related to your brand and industry—across social media. Learn all about sentiment analysis and how it can benefit your brand. How do you compare?

Webinar Metrics 103

Webinar Metrics Tips Marketing AI Social Media 103

KoMarketing Associates

OCTOBER 4, 2016

In CMI/MarketingProf’s latest B2B Content Marketing Report , 89 percent of B2B marketers surveyed indicated that they are currently using content marketing tactics. Of course it might be difficult to gauge effectiveness since business objectives and success benchmarks vary amongst respondents. LinkedIn Group Participation.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

Martech

JANUARY 30, 2024

Losing referrer data for content analysis. The benchmarks for view rate are at industry average and above the benchmark from Google. They also had 100% growth in people mentioning they heard us from YouTube in their onboarding survey quarter over quarter. Not being able to use Salesforce x Google Ads integration.

Paid Search Agency 120

Paid Search Agency Marketing Attribution Top of Funnel Companies 120

Webbiquity

AUGUST 13, 2019

That’s one of the key findings from the ninth annual report from the Content Marketing Institute and MarketingProfs: B2B Content Marketing 2019: Benchmarks, Budgets, and Trends—North America report. Click to enlarge.

Work Management 247

Work Management Effectiveness Budget Programs Marketing Management 247

Martech

JUNE 9, 2023

Take our brief 2023 MarTech Replacement Survey By leveraging the creative potential of MarTechBot, marketers tapped into its vast knowledge base to generate fresh ideas and discover novel approaches to tackle marketing challenges. Additional reporting and analysis by Karina Sarango. Are you getting the most from your stack?

Account Based Marketing 96

Account Based Marketing Marketing Automation Services ABM Marketing Analytics Tools 96

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. Create internal benchmarks by platform and across all media channels to identify areas of investment that are not worth continuing. What is your current brand perception? How has AI impacted the market?

Marketing Budget 129

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 129

Salesforce Marketing Cloud

FEBRUARY 7, 2024

For example, in environmental analysis and reduction, AI can help create detailed reports for consumption, waste management, and carbon reduction. We found that 95% of knowledge workers surveyed said easier-to-understand ESG reporting would build trust in companies’ commitments.

Marketing AI 52

Marketing AI Lead Ranking Ethics Peer-to-peer 52

Content4Demand

AUGUST 21, 2020

The Marketing Measurement & Attribution Survey Report recently published by Demand Gen Report provides benchmark research that reveals the challenges B2B marketers face in measuring their impact on sales and the strides they are making in overcoming those challenges. Here are six key takeaways from the report.

Lead Ranking 95

Lead Ranking Top of Funnel Lead Scoring Account Based Marketing 95

ClickZ

MARCH 17, 2020

30-second summary: Invoca surveyed 500 B2C marketers within a range of industries, each of whom oversee a budget of over $1 million, to gain insight into how they view first-party data and what they’re using to access and collect data. Investment in offline data sources. The role of call tracking as a first-party data source.

Budget Programs 106

Budget Programs Brand Identity Branding Paid Search Agency 106

DemandBase

APRIL 3, 2019

To answer these questions and get a better sense of marketers’ understanding, usage, impact and optimism surrounding AI, we teamed up with Demand Metric and Salesforce Pardot to conduct a survey of over 100 B2B marketing and sales people. You can also download an abridged version of the benchmark report here. Survey Methodology.

Marketing AI 84

Marketing AI B2B Marketing Planning Intent Signal 84

Madison Logic

SEPTEMBER 12, 2023

The Best Workplaces in Advertising & Marketing list is based on an analysis of survey responses from over 10,000 employees from Great Place To Work Certified™ companies in the advertising and marketing industry. million survey responses and data from companies representing more than 7.5 In the last year, 1.3

Advertising Agencies 52

Advertising Agencies Account Based Marketing Advertisements Advertising 52

Sprout Social

JUNE 7, 2023

Analyze feedback data with sentiment analysis to develop targeted content and customized offers that increase customer delight. Builds brand equity When a customer has a powerful brand experience and feels the brand aligns with their personal value, they use that as a benchmark when engaging with other brands.

Work Management 112

Work Management Marketing AI Brand Identity Branding 112

KoMarketing Associates

JANUARY 3, 2017

According to survey data from Ascend2, relevant content creation, keyword / phrase research and external / internal linking top the list. Of course, content creation and the identification of website opportunities for external link building are often defined by keyword research and effective search analysis.

Analytics 243

Analytics CTR Google Reachforce 243

Zoominfo

NOVEMBER 14, 2018

Here’s an example: An Employee NPS survey shows 30% of your employees are promoters and 10% are detractors. By sending an Employee NPS survey to all employees, you can quickly identify engaged employees within your ranks who will gladly spread your employer brand message on social media, job boards, and in person.

Lead Scoring 150

Lead Scoring Lead Ranking Promotion Customer Satisfaction 150

Animalz blog

MAY 2, 2023

Why bother with competitor analysis when you can just copy your competitors in a fraction of the time?” — The Search Singularity: How to Win in the Era of Infinite Content Programmatic SEO Becomes Commonplace Some companies will use AI as a creative co-pilot. Why bother with prioritization when you can target every keyword?

SEO 145

SEO Ad Frequency User-Generated Content Custom Publishing 145

Oktopost

JANUARY 11, 2024

These tools offer a range of functionalities, including: Lead capture Marketing automation Content personalization Social data analysis They may also focus on a particular marketing activity, such as SEO, social media, email marketing, or paid campaigns. Email marketing tools offer list nurturing with segmentation and automation.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Marketing Automation Services Demand 62