Marketing Insider Group

FEBRUARY 12, 2024

Conduct surveys, read reviews, and pay attention to customer feedback. Competitor Analysis: Look at your competitors’ websites. Use this information to benchmark your site and find areas for improvement. A study found that 94% of first impressions of a brand’s website relate to its design.

Marketing Websites 228

Marketing Websites Mobile Marketing Privacy Policies Customer Satisfaction 228

Top Rank Marketing

AUGUST 16, 2023

” The study showed that 38% of buyers are conducting more detailed ROI analysis. For example, in the B2B Marketing Benchmark, every industry and region showed a lopsided budget allocation toward generating new business versus retaining existing customers. Meanwhile, purchase cycles are extending.

B2B Marketing 93

B2B Marketing Paid Search Agency Terms and Conditions Advertising Agencies 93

SmartBug Media

APRIL 12, 2023

The three experts shared their experiences with using HubSpot Service Hub to implement customer surveys and dashboards to improve overall customer experience. Maybe some of the feedback you get on your surveys [isn’t] going to be positive, and that's OK—that's why you're sending them,” explains Gulati. says Gulati. “I

Customer Surveys 98

Customer Surveys Ideal Customer Profiles Work Management Customer Satisfaction 98

Martech

JANUARY 30, 2024

Despite several years of warnings, half of marketing professionals don’t think their organizations are ready for deprecation, according to a study by Basis Technologies. Losing referrer data for content analysis. The benchmarks for view rate are at industry average and above the benchmark from Google.

Paid Search Agency 118

Paid Search Agency Marketing Attribution Top of Funnel Companies 118

ANNUITAS

OCTOBER 29, 2015

This is especially difficult for most enterprise marketers as many surveys tend to skew to the midsize to small organizations. Today we made available the 2015 B2B Enterprise Demand Generation Study to enable a true benchmark with relevant data on the performance, goals and challenges of enterprise marketers.

Advertising Benchmark 100

Advertising Benchmark Relevance Lead Scoring Lead Ranking 100

DemandBase

APRIL 3, 2019

To answer these questions and get a better sense of marketers’ understanding, usage, impact and optimism surrounding AI, we teamed up with Demand Metric and Salesforce Pardot to conduct a survey of over 100 B2B marketing and sales people. 84 percent of study participants are currently planning, evaluating, implementing or using AI.

Marketing AI 84

Marketing AI B2B Marketing Planning Intent Signal 84

KoMarketing Associates

JULY 2, 2020

72% of B2B content marketers use social media advertising or promoted posts according to the 2020 CMI / Marketing Profs B2B Content Marketing Benchmarks report. According to Social Media Examiner, only 23% of their B2B survey respondents said they use LinkedIn ads. But the two reports vary significantly when it comes to LinkedIn ads.

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

Madison Logic

SEPTEMBER 12, 2023

The Best Workplaces in Advertising & Marketing list is based on an analysis of survey responses from over 10,000 employees from Great Place To Work Certified™ companies in the advertising and marketing industry. million survey responses and data from companies representing more than 7.5 In the last year, 1.3

Advertising Agencies 52

Advertising Agencies Account Based Marketing Advertisements Advertising 52

Hinge Marketing

DECEMBER 11, 2019

According to a major study by Google, Gartner and Motista , B2B buyers are more emotionally connected to the brands they purchase than B2C consumers. A few months prior, I lead an initiative to switch survey vendors to the Qualtrics platform which offered capabilities superior to our past vendor. 3) Sponsor an upcoming study.

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

KoMarketing Associates

JANUARY 3, 2017

And in a recent study from Adestra , in partnership with Ascend2 , respondents indicated that both SEO and social media are some of the most effective, but also most difficult digital marketing tactics to execute. All in all, the search analytics report can become an essential resource for B2B marketing program analysis.

Analytics 243

Analytics CTR Google Reachforce 243

KoMarketing Associates

DECEMBER 8, 2015

Based what we’ve seen, experienced, and reported on, here are insights from over 50 surveys and benchmark reports, organized by overarching theme, we recommend for review, in preparation for developing B2B marketing budgets and program goals for the new year and beyond. Demand Generation. source ). >. Content Marketing.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

ClickZ

MARCH 17, 2020

30-second summary: Invoca surveyed 500 B2C marketers within a range of industries, each of whom oversee a budget of over $1 million, to gain insight into how they view first-party data and what they’re using to access and collect data. Investment in offline data sources. The role of call tracking as a first-party data source.

Budget Programs 114

Budget Programs Brand Identity Branding Paid Search Agency 114

Golden Spiral

APRIL 18, 2019

intensive education program for members featuring presentations, small group discussions, case studies, and interactive problem solving. Healthcare’s Most Wired Survey. ABA Benchmarking Programs. ABA Survey Reports. Advisory services, benchmark reporting, and surveys covering fintech, healthcare, and more.

Work Management 102

Work Management Marketing Management Research Organization 102

Cintell

APRIL 7, 2016

Our friends at NetProspex (a D&B company) have published the 2016 Marketing Data Benchmark Report, a tradition that lives on from when both Apparao and myself worked at the organization in the past. In our own study , we found that companies who exceed lead and revenue goals are 3.4X Download the persona optimization framework.

Buyer Personas 100

Buyer Personas Paid Search Agency Planning Eloqua 100

chiefmartech

JANUARY 7, 2019

Please give us just 3 minutes from your day to participate in our 2019 Marketing Technology & Operations Salary Survey. Let me emphasize: this is a completely anonymous survey. After the study is complete, we will again make the aggregated results and analysis available to the community at no cost.

Advertising Benchmark 63

Advertising Benchmark Work Management Marketing Management Aggregators 63

KoMarketing Associates

SEPTEMBER 10, 2019

According to an analysis of the US Commerce Department data done by Internet Retailer, “Consumers spent $517.36 Per that same analysis from Internet Retailer, “Total [US] retail sales, not including the sale of items not normally bought online like fuel, automobiles and food at restaurants, hit $3.628 trillion last year, up 3.9%

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

B2B Marketing Directions

JUNE 12, 2022

(This month's Research Round-Up features a look at "revenue marketing" benchmarks by Demand Spring, an extensive examination of the state of content marketing by Semrush, and a report by Considered Content discussing two surveys that show where B2B buyers and B2B marketers are on the same page. and where they aren't.)

Top of Funnel 52

Top of Funnel B2B Marketing Research Cost Per Click 52

KoMarketing Associates

JANUARY 3, 2017

And in a recent study from Adestra , in partnership with Ascend2 , respondents indicated that both SEO and social media are some of the most effective, but also most difficult digital marketing tactics to execute. All in all, the search analytics report can become an essential resource for B2B marketing program analysis.

Analytics 201

Analytics CTR Google Reachforce 201

Customer Experience Matrix

OCTOBER 6, 2015

Unlike Jane Austen, I have facts for my assertion: e-tailing group's 7th Annual Consumer Personalization Survey found that 52% of consumers believe most online retailers can recognize them as the same person across devices and personalize their shopping experience accordingly. But marketers also recognize that they have a long way to go.

Marketing Management 120

Marketing Management Ideal Customer Profiles Case Studies Buyer Personas 120

Hubspot

FEBRUARY 6, 2019

After establishing some essential benchmarks regarding how bloggers create, format, and measure their posts in years one and two of the study, Orbit Media began probing the 1000+ bloggers that participated in the survey to learn which tactics contributed most to achieving their desired results.

Blogger 68

Blogger Correlation Business Comparison 68

KoMarketing Associates

MAY 1, 2013

Last month, Content Marketing Institute (CMI) released its report , “B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America,” sponsored by the International Data Group (IDG). Nearly all (99%) of software marketers surveyed are now using content marketing, according to report findings. Case studies (86%).

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

Vidyard

MARCH 23, 2021

There’s no question that 2020 was the year of video and we’ve got video benchmarks to prove it. Here are the key shifts we’ve seen supported by our benchmark findings for 2021: Using video for sales has gone from “explore” to “invest”. Video in Business Benchmark Report. Video Benchmarks for Creation and Publishing 1.1

Advertising Benchmark 81

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 81

KoMarketing Associates

NOVEMBER 18, 2014

Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. Chief Marketer’s Annual B2B Lead Generation Survey. Software Solutions Used.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

KoMarketing Associates

APRIL 11, 2013

Research, guides, and marketing surveys help guide B2B marketers down the right path. Optify’s 2013 B2B Marketing Benchmark Report. For B2B software marketing professionals, the Content Marketing Institute just released a new study on content marketing, tailored to specifically to that vertical. View the full report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Zoominfo

SEPTEMBER 3, 2018

But, we have a simple fix—surveys! Whether you realize it or not, marketers can use surveys to reach important business goals. 1. Surveys help marketers understand their target audience. Surveys can reveal important details about your target audience. Ready to learn more? Let’s get started! What is your age?

Customer Surveys 133

Customer Surveys Business Webinar Metrics Buyer Personas 133

PureB2B

MAY 28, 2017

But, when you’re creating more comprehensive and valuable material (like guides, whitepapers, case studies, and reports), it might benefit your lead generation strategy more if you put it behind a signup form. Buyers want content that can help them benchmark their strategies and compare previous experiences with their own.

Top of Funnel 90

Top of Funnel Case Study Case Studies Funnel Advertising 90

Vidyard

MARCH 23, 2021

There’s no question that 2020 was the year of video and we’ve got video benchmarks to prove it. That’s why we created the fourth annual Video in Business Benchmark Report , which analyzes business’ use of video to support sales, marketing, and communication efforts. Video Benchmarks for Creation and Publishing 1.1

Advertising Benchmark 65

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 65

Zoominfo

SEPTEMBER 3, 2018

But, we have a simple fix—surveys! Whether you realize it or not, marketers can use surveys to reach important business goals. How Can Surveys Help A B2B Business? Surveys Help Marketers Understand Their Target Audience Surveys can reveal important details about your target audience. Ready to learn more?

Customer Surveys 100

Customer Surveys Business Webinar Metrics Buyer Personas 100

PureB2B

MAY 28, 2017

But, when you’re creating more comprehensive and valuable material (like guides, whitepapers, case studies, and reports), it might benefit your lead generation strategy more if you put it behind a signup form. Buyers want content that can help them benchmark their strategies and compare previous experiences with their own.

Top of Funnel 62

Top of Funnel Case Study Case Studies Funnel Advertising 62

Marketing Insider Group

NOVEMBER 16, 2021

Content runs the gamut from Point of Views (POVs), benchmark studies, and good old plain “advice” based upon experience and expertise. Competitive intelligence (insights and analysis and NOT just data and information) is a key competency fueling and supporting Thought Leadership.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Sana Commerce

SEPTEMBER 15, 2023

These goals will serve as a roadmap for your team and provide a clear benchmark for success. Tip #4: Implement sales enablement tools In one study by LinkedIn , sales teams only spend a quarter of their time selling. It also allows for easier tracking and analysis of sales performance at each stage of the process.

Top of Funnel 52

Top of Funnel Cross-Selling Customer Satisfaction Digital Marketing Funnels 52

The Customer

JUNE 22, 2021

Yet only 49% of retailers have personalized their email, according to Ecommerce Personalization Benchmark Report 2021, a study from Netcore, conducted by Wakefield Research. Trailing behind are the following items: Customer journey analysis & optimization: 37%. Off-The-Rack Personalization. At that, email is the leader.

Industry CMS 52

Industry CMS CMS Development Peer-to-peer Privacy 52

Exo B2B

APRIL 29, 2021

According to the study report “B2B Content Marketing 2020: Benchmarks, Budgets, and Trends—North America,” email remains a key marketing channel for most B2B brands, with 81% used in the past 12 months. Studies show that, on average, 63% of subscribers to your contact list are not active. Final words.

Email Marketing 52

Email Marketing B2B Marketing Practices Tips 52

Martech Advisor

JANUARY 7, 2020

” Delivering great customer experience across channels and customer lifecycle stages, requires a strong technology stack for data collection, management and analysis. What kind of surveys or rating scales would you want to deploy? Are the surveys customizable to your business? Table Of Contents. ClickTale.

Enterprise Management 61

Enterprise Management Digital Asset Management Work Management Marketing Management 61

Savanta

FEBRUARY 1, 2012

It all began with a study Circle Research conducted for B2B Marketing late in 2011 to establish the ‘state of the nation’ in B2B social media. And after more than 250 interviews with client-side readers we had a solid benchmark. If you’re a world leader @BarackObama sets a tough benchmark at 86 (poor old @camerondirect scores just 47).

Twitter 120

Twitter Brand Identity Branding B2B 120

ViewPoint

APRIL 24, 2013

Jim is Managing Partner at CSO Insights, a research firm that specializes in benchmarking how companies are leveraging people, process, and technology to optimize the way they market to, sell to, and service customers. Analysis of Buying Cycles and Stakeholders. My guest today is Jim Dickie. Accurate Closing Forecasts.

Marketing Management 120

Marketing Management Forecasting Transparency Case Studies 120

Spiralytics

APRIL 23, 2023

AI can better identify marketing trends due to practical data analysis and its capacity for dynamic input adaptation. One study found that 98% of companies plan on investing in AI tools this year to save money, reduce time spent on content creation, and employ fewer members in content teams.

Marketing AI 62

Marketing AI Trends Planning Paid Search Agency 62