Golden Spiral

APRIL 18, 2019

Understanding those needs requires significant initial and ongoing research to get the most valuable insights for your business. Thankfully, there are many reputable research firms, associations, and other outlets doing the hard work for you. Below are resources we recommend for your health IT product research. HIMSS Analytics.

Work Management 102

Work Management Marketing Management Research Organization 102

KoMarketing Associates

JANUARY 16, 2019

The “Audience and Demand Planning Benchmark Survey” from DealSignal recently took a look at the type of data B2B marketers have at their fingertips. Approximately 82 percent of respondents said that coverage, as well as better insight and analysis of data quality, were either a “priority” or “major priority.” percent).

Customer Surveys 160

Customer Surveys B2B Marketing Planning B2B 160

KoMarketing Associates

APRIL 11, 2013

Research, guides, and marketing surveys help guide B2B marketers down the right path. Here are ten B2B marketing related research reports and guidelines we recommend for review, and a brief explanation on why they are important. Optify’s 2013 B2B Marketing Benchmark Report. ” View the full report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

B2B Marketing Directions

JUNE 12, 2022

(This month's Research Round-Up features a look at "revenue marketing" benchmarks by Demand Spring, an extensive examination of the state of content marketing by Semrush, and a report by Considered Content discussing two surveys that show where B2B buyers and B2B marketers are on the same page. and where they aren't.)

Top of Funnel 52

Top of Funnel B2B Marketing Research Cost Per Click 52

KoMarketing Associates

NOVEMBER 18, 2014

Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. research reports, trends, and important industry announcements in the B2B marketing space) for quite some time now.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. In Sprout, you get sentiment analysis metrics of your brand automatically in the form of graphs and reports.

Marketing AI 104

Marketing AI Work Management Automation Marketing Management 104

Sprout Social

FEBRUARY 29, 2024

According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. AI is changing the game and setting new benchmarks for business excellence. Why this surge? Content generation AI is also impacting content creation and the way we write.

Marketing AI 120

Marketing AI Lead Ranking Work Management Lead Scoring 120

Tony Zambito

DECEMBER 20, 2015

Analysis by Yamini Ahluwalia. A recent survey conducted by Cintell*, entitled 2016 Benchmark Study On Understanding B2B Buyers , indicates that high performing organizations utilized qualitative research for their buyer personas. While 82% of those who exceeded their revenue goals conducted qualitative research.

Buyer Personas 100

Buyer Personas Research Studies Demand Generation Agencies 100

Content Marketing Institute

DECEMBER 6, 2017

B2C marketers may be about to hit that stage given the signs that popped up as we read through the survey data and fill-in responses to the latest annual content marketing research. You can read the full results in B2C Content Marketing 2018: Benchmarks, Budgets, and Trends—North America , produced by CMI and MarketingProfs.).

Research 110

Research Content Marketing Marketing Budget Creation Planning 110

Top Rank Marketing

AUGUST 16, 2023

B2B purchases are being scrutinized more deeply New research from Demand Gen Report and Vidyard shows that “buyers are focusing more on the value of a purchase and thoroughly researching solutions before making a decision.” ” The study showed that 38% of buyers are conducting more detailed ROI analysis.

B2B Marketing 93

B2B Marketing Paid Search Agency Terms and Conditions Advertising Agencies 93

Unbounce

JULY 23, 2020

As part of our new Conversion Benchmark Report , Unbounce ran a survey of marketers, working in dozens of industries, in early 2020. How do our expectations line up with the insights revealed by a machine learning analysis of 19 million conversions ? How firm is the average marketer’s grasp on industry conversion rates?

Landing Pages 145

Landing Pages Marketing AI Planning Paid Search Agency 145

Webbiquity

AUGUST 13, 2019

That’s one of the key findings from the ninth annual report from the Content Marketing Institute and MarketingProfs: B2B Content Marketing 2019: Benchmarks, Budgets, and Trends—North America report. Drilling further into the report, it’s interesting to note how marketers are researching their audiences, and the key gaps within that process.

Work Management 247

Work Management Effectiveness Budget Programs Marketing Management 247

Hinge Marketing

AUGUST 23, 2017

There’s a lot of interest these days in marketing research. And nowhere is research a hotter topic than in the business-to-business world, where it’s a substantial factor in many firms’ prosperity. What Is B2B Marketing Research, Anyway? Typically, the research process consists of two parts: data collection and analysis.

Research 94

Research B2B Marketing Sample Planning 94

Content Standard

APRIL 3, 2019

Really look at what your rivals are doing through competitive analysis and get familiar with which metrics matter , which don’t, and why. Here are some ways to build a competitive intelligence strategy that’s as valuable as your original and ongoing market research. Creating a Competitor Analysis Plan.

Analysis 70

Analysis Keywords Distribution Planning 70

KoMarketing Associates

AUGUST 28, 2018

As marketers continue to plug away at their initiatives, research shows that management and marketers alike want to keep tabs on how the team contributes to the business’ overall bottom line. In terms of analysis, email marketing (44 percent) is the easiest to analyze for respondents. B2B Marketers and the Impact of Marketing.

Marketing Attribution 121

Marketing Attribution Customer Surveys Top of Funnel Barriers 121

KoMarketing Associates

MARCH 7, 2017

According to the “ 2017 State of B2B Digital Marketing ” report from DemandWave, 63 percent of B2B marketers surveyed indicated that organic search (and email) topped their lists as the leading channels for revenue growth. Inbound links researched, requested, and acquired (high quality given priority, of course). SEO Trend Analysis.

Advertising Benchmark 120

Advertising Benchmark SEO Lead Scoring Lead Ranking 120

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. Create internal benchmarks by platform and across all media channels to identify areas of investment that are not worth continuing. Let’s look at these steps in detail. How has AI impacted the market?

Marketing Budget 131

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 131

KoMarketing Associates

OCTOBER 4, 2016

In CMI/MarketingProf’s latest B2B Content Marketing Report , 89 percent of B2B marketers surveyed indicated that they are currently using content marketing tactics. Of course it might be difficult to gauge effectiveness since business objectives and success benchmarks vary amongst respondents. LinkedIn Group Participation.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

Salesforce Marketing Cloud

FEBRUARY 7, 2024

The most successful ESG programs have deep subject-matter expertise, research, and comprehensive data collection. For example, in environmental analysis and reduction, AI can help create detailed reports for consumption, waste management, and carbon reduction.

Marketing AI 52

Marketing AI Lead Ranking Ethics Peer-to-peer 52

Animalz blog

MAY 2, 2023

The time and skill required to research and write a search-optimized article have plummeted to almost zero : a couple of sentences of direction, a handful of copy-pasted examples, and a few clicks in a freemium SaaS product. It’s difficult to argue otherwise. Much of this content will languish at zero pageviews — but not all.

SEO 145

SEO Ad Frequency User-Generated Content Custom Publishing 145

Hinge Marketing

JUNE 19, 2017

The answer lies in brand research. Let’s explore some of the most common questions about brand research and how it can help firms get ahead. What is Brand Research? Brand research can also help you understand the characteristics that truly set you apart from the competition in the eyes of your prospective clients.

Research 75

Research Work Management Marketing Management Brand Identity 75

KoMarketing Associates

JANUARY 3, 2017

According to survey data from Ascend2, relevant content creation, keyword / phrase research and external / internal linking top the list. Of course, content creation and the identification of website opportunities for external link building are often defined by keyword research and effective search analysis.

Analytics 243

Analytics CTR Google Reachforce 243

Content4Demand

AUGUST 21, 2020

The Marketing Measurement & Attribution Survey Report recently published by Demand Gen Report provides benchmark research that reveals the challenges B2B marketers face in measuring their impact on sales and the strides they are making in overcoming those challenges. Here are six key takeaways from the report.

Lead Ranking 95

Lead Ranking Top of Funnel Lead Scoring Account Based Marketing 95

KoMarketing Associates

MAY 30, 2017

Salesforce Research surveyed nearly 4,000 marketing leaders worldwide to discover overall trends changing the role of marketing. CMI’s B2B Content Marketing – Benchmarks, Budgets & Trends. B2B Content Marketing 2017 – Benchmarks, Budgets & Trends – North America from Content Marketing Institute.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

Oktopost

JANUARY 11, 2024

These tools offer a range of functionalities, including: Lead capture Marketing automation Content personalization Social data analysis They may also focus on a particular marketing activity, such as SEO, social media, email marketing, or paid campaigns. Email marketing tools offer list nurturing with segmentation and automation.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Marketing Automation Services Demand 62

Savanta

MARCH 2, 2016

With the right approach to data capture and analysis, insights with the potential to turbo-charge marketing activity can be brought to the surface. The post The data asteroid is coming appeared first on Circle Research - B2B market research company. But this ‘what happened?’ data is just scratching the surface.

Advertising Benchmark 120

Advertising Benchmark Click Rate Statistics Analysis 120

Madison Logic

SEPTEMBER 12, 2023

The Best Workplaces in Advertising & Marketing list is based on an analysis of survey responses from over 10,000 employees from Great Place To Work Certified™ companies in the advertising and marketing industry. million survey responses and data from companies representing more than 7.5 In the last year, 1.3

Advertising Agencies 52

Advertising Agencies Account Based Marketing Advertisements Advertising 52

ClickZ

MARCH 17, 2020

30-second summary: Invoca surveyed 500 B2C marketers within a range of industries, each of whom oversee a budget of over $1 million, to gain insight into how they view first-party data and what they’re using to access and collect data. Investment in offline data sources. The role of call tracking as a first-party data source.

Budget Programs 114

Budget Programs Brand Identity Branding Paid Search Agency 114

KoMarketing Associates

SEPTEMBER 10, 2019

According to an analysis of the US Commerce Department data done by Internet Retailer, “Consumers spent $517.36 Per that same analysis from Internet Retailer, “Total [US] retail sales, not including the sale of items not normally bought online like fuel, automobiles and food at restaurants, hit $3.628 trillion last year, up 3.9%

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

KoMarketing Associates

JANUARY 3, 2017

According to survey data from Ascend2, relevant content creation, keyword / phrase research and external / internal linking top the list. Of course, content creation and the identification of website opportunities for external link building are often defined by keyword research and effective search analysis.

Analytics 201

Analytics CTR Google Reachforce 201

KoMarketing Associates

MAY 1, 2013

Last month, Content Marketing Institute (CMI) released its report , “B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America,” sponsored by the International Data Group (IDG). Nearly all (99%) of software marketers surveyed are now using content marketing, according to report findings. Videos (87%).

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

Unbounce

NOVEMBER 14, 2021

Use these audience research methods to find your target customer: Customer interviews and surveys Social media monitoring Competitive analysis Google Analytics and site performance reports Audience research tools like Spark Toro and Buzzsumo. Before you create any content, go over your audience research again.

Paid Content 131

Paid Content Landing Pages Top of Funnel Ad Exchange 131

KoMarketing Associates

JUNE 2, 2016

However as we covered just this week, B2B marketers are increasingly turning to social media channels as a critical tool for distributing content, according to recent survey results released by Regalix. This post tackles some of the many ways we measure social media across these types of performance benchmarks.

Social Media 120

Social Media Budget Programs Media B2B 120

KoMarketing Associates

DECEMBER 8, 2015

Based what we’ve seen, experienced, and reported on, here are insights from over 50 surveys and benchmark reports, organized by overarching theme, we recommend for review, in preparation for developing B2B marketing budgets and program goals for the new year and beyond. Demand Generation. source ). >. Demand Generation. source ). >.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

chiefmartech

JANUARY 7, 2019

If you have been following my work for a while, you know that I’m a big believer in sharing as much research as possible with the martech community at no cost. Please give us just 3 minutes from your day to participate in our 2019 Marketing Technology & Operations Salary Survey. Here’s just such an opportunity.

Advertising Benchmark 63

Advertising Benchmark Work Management Marketing Management Aggregators 63

B2B Marketing Directions

JULY 21, 2019

A recent survey conducted by Econsultancy in partnership with Sojourn Solutions provides several valuable insights regarding the state of marketing operations (MOPS) at large and mid-size B2B companies. Sixty-three percent of the survey respondents were located in North America, and 32% were based in the U.K.

Peer-to-peer 49

Peer-to-peer Marketing Management Advertising Benchmark Sample 49

Outgrow

MAY 21, 2021

Examples of interactive content types include calculators , quizzes , graded assessments , polls , surveys , giveaways , and chatbots. This mostly focuses on providing keyword research. This is perfect for anyone looking to get an in-depth analysis into keyword research. . 1. Benchmark Email . KeywordKeg.

Marketing Automation Services 139

Marketing Automation Services Paid Content Budget Programs Enterprise Management 139