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B2B Ecommerce Marketing Benchmarks and Best Practices

KoMarketing Associates

According to an analysis of the US Commerce Department data done by Internet Retailer, “Consumers spent $517.36 So here’s a simple way to benchmark your own B2B ecommerce marketing. A recent Forrester research study broke out B2B companies’ ecommerce maturity into three levels.

Big Data Usage Benchmarks and Performance By Industry [Chart]

Modern Marketing

” According to The CMO Survey , approximately 5.5% Over a 12 month period, they all began to increase their data analysis and saw an uptick in their marketing performance. Looking for more benchmark research? by Marilyn Cox | Tweet this Big Data, Big Deal?

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The Four Best Online Survey Tools


Create various types of surveys; schedule them, email them, or have them appear based on triggering actions (e.g. These four online survey tools offer a range of research capabilities, from single-question pop-up surveys to enterprise-grade NPS and CRO analysis.

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Tips From Demand Gen Report’s 2014 B2B Buyer Behavior Survey

Modern Marketing

by Amanda Batista | Tweet this While the sales cycle is getting longer and buyers continued to wait to engage with sales, B2B buyers are more satisfied with the process than they were a year ago, according to Demand Gen Report’s 2014 B2B Buyer Behavior Survey.

20+ Benchmarks for Measuring B2B SEO Performance

KoMarketing Associates

According to the “ 2017 State of B2B Digital Marketing ” report from DemandWave, 63 percent of B2B marketers surveyed indicated that organic search (and email) topped their lists as the leading channels for revenue growth. In fact, a recent survey from Ascend2 found that traffic generation and search rankings are the most important goals for an effective SEO strategy. Inbound links researched, requested, and acquired (high quality given priority, of course).

Survey: 60% of B2B Marketers Lack Confidence in their Data Coverage

KoMarketing Associates

The “Audience and Demand Planning Benchmark Survey” from DealSignal recently took a look at the type of data B2B marketers have at their fingertips. Approximately 82 percent of respondents said that coverage, as well as better insight and analysis of data quality, were either a “priority” or “major priority.” As it turns out, the more customer experience-oriented marketers appear to be getting data from a wide range of sources, according to previous research.

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Help us anonymously benchmark marketing operations and technology salaries


If you have been following my work for a while, you know that I’m a big believer in sharing as much research as possible with the martech community at no cost. Please give us just 3 minutes from your day to participate in our 2019 Marketing Technology & Operations Salary Survey.

B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides

KoMarketing Associates

Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. Chief Marketer’s Annual B2B Lead Generation Survey.

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Survey: 81% of Marketers Believe it is “Very Important” to Measure Marketing Attribution

KoMarketing Associates

As marketers continue to plug away at their initiatives, research shows that management and marketers alike want to keep tabs on how the team contributes to the business’ overall bottom line. In terms of analysis, email marketing (44 percent) is the easiest to analyze for respondents.

How to Plan a Year’s Worth of Content With One Original Research Survey

Content Marketing Institute

While there are many ways to do this, one approach that works well is to use a survey-based research project to bring focus to all of your editorial. That research can serve as your keystone from which spring many assets and related stories.

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10+ Essential Research Reports & Guides for B2B Marketers

KoMarketing Associates

Research, guides, and marketing surveys help guide B2B marketers down the right path. Here are ten B2B marketing related research reports and guidelines we recommend for review, and a brief explanation on why they are important. Optify’s 2013 B2B Marketing Benchmark Report.

The Top Research Organizations for Your B2B Tech Product Strategy

Golden Spiral

Understanding those needs requires significant initial and ongoing research to get the most valuable insights for your business. Thankfully, there are many reputable research firms, associations, and other outlets doing the hard work for you. Healthcare’s Most Wired Survey.

The 16 Best Survey Software and Questionnaire Tools in 2019


To obtain an accurate depiction of your target audience, brand, and consumers, it's vital you invest in survey software and questionnaire tools. Before we dive into our list, let's explore some of the essential features you'll want to see from any survey tool. Survey Anyplace.

5 Ways to Supercharge Your B2B Content Strategy with Original Research

Hinge Marketing

A few months prior, I lead an initiative to switch survey vendors to the Qualtrics platform which offered capabilities superior to our past vendor. speakers were able to tell compelling stories based on insights derived from survey data. Relationships Between Research and Growth.

Don’t Ignore Your Rivals: Competitor Analysis Metrics That Matter

Content Standard

Really look at what your rivals are doing through competitive analysis and get familiar with which metrics matter , which don’t, and why. Here are some ways to build a competitive intelligence strategy that’s as valuable as your original and ongoing market research.

Study Confirms Importance Of Qualitative Research To Success With Buyer Personas

Tony Zambito

Analysis by Yamini Ahluwalia. A recent survey conducted by Cintell*, entitled 2016 Benchmark Study On Understanding B2B Buyers , indicates that high performing organizations utilized qualitative research for their buyer personas. State Of Buyer Personas 2016 Survey.

B2B Marketing Research: What You Need to Know

Hinge Marketing

There’s a lot of interest these days in marketing research. And nowhere is research a hotter topic than in the business-to-business world, where it’s a substantial factor in many firms’ prosperity. In this post, we’re going to explore this powerful marketing piece by piece, breaking down B2B marketing research into a series of questions and answers. What Is B2B Marketing Research, Anyway? Which is better, qualitative or quantitative research?

Are B2C Content Marketing Teams Getting What They Need to Succeed? [New Research]

Content Marketing Institute

B2C marketers may be about to hit that stage given the signs that popped up as we read through the survey data and fill-in responses to the latest annual content marketing research. Don’t get us wrong – the B2C research reveals many encouraging findings.

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B2B Industrial Marketing: Recap of GlobalSpec’s Economic Outlook Survey 2012

KoMarketing Associates

Last quarter , we gave you a recap of the “Trends in Industrial Marketing 2012” report from GlobalSpec ; our analysis covered the marketing trends, challenges, and expenditures specific to the engineering, technical, manufacturing, and industrial communities.

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B2B Content Marketing Trends in the Software Industry: CMI Survey Recap

KoMarketing Associates

Last month, Content Marketing Institute (CMI) released its report , “B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America,” sponsored by the International Data Group (IDG). B2B Industrial Marketing: Recap of GlobalSpec’s Economic Outlook Survey 2012.

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5 Research Options You May Never Have Considered for Your Content

Content Marketing Institute

One successful but often overlooked approach is publishing original research. I’m not referring to market research, customer research, or competitive research, I’m talking about how marketers host an original research project and publish the results of that effort.

The Importance of Business Research for Your Firm: Top 10 Questions to Drive Growth & Profitability

Hinge Marketing

In researching high growth professional services firms we made an eye-opening discovery. Those firms that did systematic business research on their target client group grew faster and were more profitable. Market research. Lost prospect analysis. Benchmarking research.

Should You Solicit Social Shares in Your Content? Survey Says… (1 of 2)


Be sure to read next week’s post for a further analysis of this practice. This “dare you not to share” call-to-action is one that consumers are most often annoyed by (see survey findings below). We’ll be highlighting that research in next week’s #MartechMonday post.

It’s all about the lead


Past readings of the B2B Barometer survey reveal that up to 60% of B2B marketers agree with this statement and the latest survey published in June 2012 confirms it. . With this in mind, B2B Marketing Magazine’s latest Benchmark report on lead generation couldn’t have come at a better time. Three fifths (60%) of those surveyed name lead generation as one of their top three priorities. Marketing still plays second fiddle to sales in B2B organisations. .

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Brand Research for Professional Services: What Every Executive Needs to Know to Grow Their Brand

Hinge Marketing

The answer lies in brand research. Let’s explore some of the most common questions about brand research and how it can help firms get ahead. What is Brand Research? Brand research is a process of formal data collection and empirical analysis that explores both your reputation and your visibility to help you better understand the marketplace and your firm’s role in it. What is the Impact of Brand Research? More frequent research produces a bigger impact.

3 Essential Benchmarks for Lead Nurturing Campaigns


To help you do this, the following are a few essential lead nurturing benchmarks to keep in mind. Gleanster Research estimates that 50% of leads who are qualified to buy are not ready to purchase immediately. What other benchmarks and metrics do you think matter in lead nurturing?

2019 B2B Content Marketing Research: It Pays to Put Audience First

Content Marketing Institute

research Click To Tweet. We present the research every fall to help content marketers plan for the coming year. We limited the survey to respondents whose organizations have used content marketing for at least one year. Effective personas are based on research about real people.

How to Leverage Usage Intelligence Data for an Effective Content Strategy


That’s one of the key findings from the ninth annual report from the Content Marketing Institute and MarketingProfs: B2B Content Marketing 2019: Benchmarks, Budgets, and Trends—North America report. Guest post by Keith Fenech.

Marketing Research to Bookmark for Your Next Blog Post


If you thought your research days were over when you graduated from high school or college, think again. Why is research so important? The thing is, finding the research to cite is tough sometimes. 19 Marketing Research Websites to Bookmark. 4) Pew Research Center.

B2B Aware: This Week In B2B Marketing - Surveys & Projections

MLT Creative

WEEK OF DECEMBER 5-9, 2011 Year-end always brings analysis of the passing year and planning projections for the new year. This week in B2B marketing we're sharing our picks for the most compelling content featuring survey results and B2B marketers' plans for 2012. Spending plans for technology marketing appear to be on the rise heading into the new year, with about two-thirds of marketers surveyed saying they plan to spend more in 2012, according to an IDG Research Services report.

The 29 Best Social Media Monitoring Tools


Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. Sample review: “If you want to do general research on Facebook Stats use Socialbakers.”

Executive Conversations: Evolving from a Sales Pitch to Prescriptive Advice

The ROI Guy

Executives don’t want a sales pitch, however, research indicates that is just what they are getting most of the time. Executives want benchmark insights and prescriptive advice, yet this is difficult for sales to research, create and deliver.

What a Buyer Wants: Personalized Advice, Business Value and ROI

The ROI Guy

Instead, you need interactive content can help, providing buyers with personalized content, assessments and analysis based on a quick discovery and self-directed journey. Source: 2016 B2B Buyer's Survey, Demand Gen Report - [link].

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Seven Groups of Tools for Designing and Optimizing Websites


Keyword Research Tools for SEO and SEM. Among the most popular general keyword research tools are Wordtracker , HitTail , and KWFinder. backlink analysis. competitive benchmarking. Your B2B website and blog are the core of your content marketing efforts.

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How are the Alinean ROI / TCO Calculator / Sales Tools updated, for changes such as pricing, research updates, etc?

The ROI Guy

No software application development / programming is needed to edit / evolve the survey questions, benchmark comparisons, recommendations or report content. TCO Calculator TCO Tools ROI TCO Pisello Alinean ROI Analysis ROI Calculator

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Is there an ROI from Social Media? Latest Research Indicates Yes and No.

The ROI Guy

Recent survey results from Altimeter state that measurement is indeed one of the most important aspects to social media success; in fact, the top priority reported by 48% of corporations was “Creating ROI Measurements” for internal programs.

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Accelerating the Buyers Journey: Less Features and More Value

The ROI Guy

As you do so, you may want to consider some important research to guide your planning efforts. Alinean Assessment tools Benchmarking Buyers Journey interactive content Pisello ROI tools TCO Tools Value Marketing Tools Value Selling Tools