ANNUITAS

OCTOBER 11, 2023

ANNUITAS has spent the last decade developing its methodology to help go-to-market organizations better orchestrate customer engagement and drive lift to revenue – solving the challenge of go-to-market execution and transforming (often disconnected) go-to-market activities into an optimizable Perpetual Growth Engine.

Marketing Analytics Tools 130

Marketing Analytics Tools Enterprise Management Work Management Marketing Management 130

Webbiquity

JANUARY 23, 2024

Acquiring new customers is vital for every business. But with the steep rise in customer acquisition costs , and research showing it costs up to five times more to acquire a new customer than to keep an existing one, you can’t ignore the importance of customer retention. What do you need for better customer retention?

Customer Satisfaction 149

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 149

Sprout Social

FEBRUARY 8, 2024

If you want to succeed as a business, you need to keep an eye on your industry through competitor analysis. Competitor mapping is the cornerstone of competitive analysis. To help visualize your competitive analysis, competitor maps contextualize your research and competitive data, enabling you to make informed business decisions.

SWOT 110

SWOT Comparison Peer-to-peer Analysis 110

Martech Advisor

DECEMBER 6, 2019

Customer Lifetime Value (CLV) is defined as the entire value of a customer to a brand for the entire relationship with that customer. What is Customer Lifetime Value (CLV)? Why should you care about Customer Lifetime Value? How to Calculate Customer Lifetime Value: Formula and Models. Table of Content.

Lead Ranking 59

Lead Ranking Advertising Benchmark Lead Scoring Examples 59

Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. In this article, you’ll see why a marketing competitive analysis is important and get expert tips on conducting one. What is competitor analysis in marketing?

Planning 106

Planning Paid Search Agency Advertising Benchmark Analysis 106

Only B2B

APRIL 10, 2024

Data Measurement and Analysis: Without proper data tracking and analysis, it’s difficult to pinpoint areas for improvement in your MQL nurturing process. Benchmarking Your Success: Where Do You Stand? You need a strategy to convert them into customers.” But simply generating leads isn’t enough.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Digilant

MARCH 23, 2021

One of the best ways to evaluate your competition is by conducting a competitive analysis. Pros of conducting a competitive analysis. There are benefits to conducting a competitive analysis that not only helps identify strengths and weaknesses to reinforcing your brand, content strategy, and more. Create a brand benchmark.

Analysis 59

Analysis SWOT Planning Advertising Agencies 59

Sprout Social

NOVEMBER 21, 2023

As more companies adopt an omnichannel approach to engage with customers, keeping up with competitors can be challenging. It’s the first step of competitive analysis that involves gathering the intelligence you need to make informed business decisions. Or, you might find their customers are asking for a new feature.

SWOT 97

SWOT Budget Programs Eye-Tracking Advertising Benchmark 97

DivvyHQ

APRIL 22, 2019

Ah, the good-ole SWOT analysis… It brings up fond memories of my college days and my Business Marketing 101 class. SWOT Analysis Revisited. In a SWOT analysis, you’re identifying both internal S trengths and W eaknesses, and external O pportunities and T hreats. But therein lies the problem. Weaknesses.

SWOT 81

SWOT Analysis Content Work Management 81

SmartBrief - Marketing

MARCH 10, 2024

For starters, consider sending new subscribers a customized welcome series introducing your brand to set the stage. Next, consider segmenting your existing subscribers into categories such as past customers, recent customers, prospective customers and website sign-ups. The following recommendations are worth considering.

Newsletter 106

Newsletter Practices Analytics Optimization 106

Marketing Insider Group

APRIL 10, 2024

Put simply, dynamic marketing is a strategy designed to be adaptive and flexible based on customers’ behaviors and customer data. You’re prioritizing your customers, meaning you are creating more meaningful, positive relationships with them. This leads to the second main benefit which is a boost in sales and customer retention.

Marketing & Strategy 172

Marketing & Strategy Marketing Strategy Paid Search Agency Marketing Analytics Tools 172

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. At the heart of this AI revolution is the ability to segment behaviors and target specific customer groups with precision. Why this surge?

Marketing AI 121

Marketing AI Lead Ranking Work Management Lead Scoring 121

Brandwatch Marketing

FEBRUARY 5, 2019

For brands, the growth of online activity has seen competitor analysis methods , metrics and tools blossom. There is now no shortage of competitor analysis tools on the market, and each can offer insights relevant to its own particular niche and contribute to competitive benchmarking. General Competitor Analysis Tools.

Paid Content 64

Paid Content Analysis Budget Programs Tools 64

Vision Edge Marketing

SEPTEMBER 12, 2023

Bert George, Richard Walker, and Joost Monster conducted an extensive analysis to determine whether strategic planning improves organizational performance. What to Assemble Before Starting your Strategic Plan Relevant Data Past Performance SWOT Analysis 2. We concur with their conclusion that “simply having a plan is not enough.

Planning 223

Planning SWOT Allocation Contingency Planning 223

KoMarketing Associates

MAY 3, 2016

While this is not necessarily a negative, we do need to be wary of assumptions and misconceptions in marketing performance analysis along the way. While we certainly recommend benchmarking traffic performance over a time period (i.e., Misconception #2: Year Over Year Traffic Is Up So Performance Must Be Up Too.

Analysis 120

Analysis Online Marketing Marketing Analytics Tools B2B Thought Leadership 120

Martech

APRIL 23, 2024

Also, customers are more thoughtful than ever about what information they’re willing to share and how it’s being used. We spoke with marketers from Cox Automotive and Sobeys about charting their own paths forward and how they’re finding ways to connect with customers in this complex landscape.

Top of Funnel 68

Top of Funnel Analytics De-duplication Work Management 68

Sprout Social

MAY 9, 2023

AI marketing combines AI technologies with customer and brand experience data to provide highly precise insights into your customer journey and market trends. They help you cut through the noise and gain a deep understanding of the customer’s mind through social media sentiment analysis.

Marketing AI 132

Marketing AI Lead Ranking Paid Search Agency Marketing Management 132

Webbiquity

MAY 9, 2023

What types of tools will be leveraged for execution and analysis? Clarity and Evaluation: Goals serve as benchmarks for measuring the success and effectiveness of your social media campaigns. It helps you know how to balance increasing brand awareness, driving website traffic, and generating leads with enhancing customer engagement.

Social Media 313

Social Media Social Marketing Planning Tips 313

Zoominfo

NOVEMBER 9, 2023

The presentation was led by Ben Salzman and Millie Beetham of ZoomInfo Labs , the company’s innovation hub dedicated to researching and developing go-to-market strategies and offering strategic professional services to customers. 3 Ways to Create a Repeatable GTM Playbook Benchmarking: You can’t improve until you know where you stand.

Marketing Analytics Tools 130

Marketing Analytics Tools Rules Zoominfo Paid Search Agency 130

Only B2B

MARCH 13, 2024

But syndication on a high-traffic industry publication could put it in front of thousands of potential customers who need what you offer. This helps you understand how effectively your content is converting website visitors into potential customers. Additionally, Google Analytics remains a cornerstone for website traffic analysis.

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71

Hubspot

MAY 5, 2020

Your sales reps have a deep knowledge of how prospects can leverage your product, and they can craft customized plans about the best ways to do so. To get there, you'll need key tools known as sales analysis reports. Sales Analysis Reports. Knowledge is power. And as a sales leader, you already know this. Image Source.

Analysis 79

Analysis Sales Cycle Peer-to-peer Conversion Rate 79

Martech

MARCH 21, 2024

As a marketing leader or CMO, you’re looking to harness AI to generate tangible business outcomes and elevate customer experiences. Envision AI optimizing campaign analysis or automating routine tasks, thereby freeing your team to focus on more strategic work. Customer insights. Determine your benchmarks for ROI.

Marketing AI 118

Marketing AI Contingency Planning Work Management Digital Transformation 118

Content Standard

APRIL 3, 2019

Really look at what your rivals are doing through competitive analysis and get familiar with which metrics matter , which don’t, and why. Creating a Competitor Analysis Plan. Did they stop using giphy replies in customer interactions a year ago? The benefits of business competition are pretty much endless.

Analysis 70

Analysis Keywords Distribution Planning 70

The Lead Agency

NOVEMBER 14, 2023

This holds especially true in the realm of business, where multiple companies vie for your customers’ attention and, ultimately, their spending power. If you want to ‘win’ the customer, you have to think about brand positioning. All businesses face competition.

Ad Building 118

Ad Building Business Work Management SWOT 118

Sprout Social

FEBRUARY 19, 2024

AI automation powers AI marketing , which marketers, like you, can use to pivot your campaigns seamlessly based on real-time market indicators, empower your customer service teams and grow holistically. It also reduces cumbersome, time-consuming tasks such as feedback data analysis by automating them using machine learning.

Marketing AI 105

Marketing AI Work Management Automation Marketing Management 105

Seismic

FEBRUARY 6, 2024

Evaluating sales performance requires a strategic blend of analysis, assessment, and a commitment to continuous improvement. Evaluating sales performance includes data and metrics as well as customer satisfaction, sales strategies, and greater alignment across the organization.

Peer-to-peer 103

Peer-to-peer Customer Satisfaction Conversion Rate Training 103

Sprout Social

JUNE 27, 2023

The only way to grow and stay ahead is a keen eye on what your customers are saying about their interests and pain points. In a world where star ratings can make or break a brand, review analysis is your north star. What is review analysis? Why should brands carry out review analysis? Let’s take a closer look.

Ideal Customer Profiles 128

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 128

Martech

JANUARY 12, 2024

The efficiency vs. efficacy dilemma Historically, setting that 20% improvement in efficiency was an acceptable benchmark. This mindset requires a deeper analysis of how marketing initiatives contribute to broader goals such as revenue growth, customer lifetime value and engagement and market penetration.

Efficiency 134

Efficiency Ideal Customer Profiles B2B Marketing Planning 134

SmartBug Media

FEBRUARY 13, 2024

Balance Innovation and Your Established Strategy Keeping things fresh and exciting is important, but frequently adopting new business strategies can give marketing teams and customers whiplash. To strike a balance between the two, regularly evaluate your strategies against industry trends and customer feedback.

Allocation 59

Allocation Marketing & Strategy Business Guidelines 59

ANNUITAS

FEBRUARY 24, 2023

In an ‘uncertain’ marketplace, the greatest challenge lies in driving and converting demand – i.e., being in the right place, at the right time, with the right message and solution and the right motion to turn a prospect into a customer and turn an existing customer into a “customer for life.”

Planning 130

Planning Paid Search Agency Marketing & Strategy Act-On 130

Stevens & Tate

OCTOBER 4, 2023

Developing a great business development plan requires a strategic mindset, comprehensive analysis, and meticulous execution. This may involve pursuing new market opportunities, diversifying products or services, expanding into untapped regions, forging strategic alliances or partnerships, or enhancing customer engagement.

Planning 97

Planning Allocation Business SWOT 97

Vidyard

MAY 19, 2022

KITCHENER, Ontario – May 19, 2022 – The easing of pandemic-related constraints on in-person meetings and events did not slow rapid growth in the use of video for sales, marketing and other business communications, according to the fifth annual Video in Business Benchmark Report from Vidyard.

Advertising Benchmark 103

Advertising Benchmark Video Marketing Business User-Generated Content 103

Navigate the Channel

JULY 18, 2023

These findings raise an interesting question: Are customers more brand loyal or discount loyal? RELATED: How to Never Run our of Email Marketing Content Again Common Customer Actions Understanding the actions taken by customers upon receiving an interesting e-mail is crucial for optimizing e-mail marketing strategies.

Product 65

Product Ad Building CTR Allocation 65

Vision Edge Marketing

OCTOBER 18, 2018

You need to know your strengths, which markets and/or customers play to these strengths, what it will take to win, and who you will be competing with. In the case study Thorough Competitive Analysis Leads to Successful Shift in Business Strategy you can learn how one of our customers applied this approach.

Work Management 183

Work Management Analysis Validation Marketing Management 183

Unbounce

APRIL 15, 2021

That’s where industry benchmarks come in—and that’s why we’re thrilled to bring you a fresh (and free) Conversion Benchmark Report for 2021. Introducing the 2021 Conversion Benchmark Report. We found this reduces the impact of outliers (like pages that convert five times better than the rest) on the final benchmarks.

Landing Pages 145

Landing Pages Conversion Rate Advertising Benchmark Conversion 145

Martech

FEBRUARY 13, 2024

You’ve explored the crucial link between your martech stack and strategic goals in “ The CMO’s guide to aligning martech and business strategy ,” understanding why syncing these elements boosts efficiency, customer value and growth. Look into omnichannel customer experiences and inventory management integrations.

Marketing Automation Services 104

Marketing Automation Services Work Management Lead Scoring Lead Ranking 104

Webbiquity

JUNE 13, 2023

Beyond top-notch products, they expect quick customer service and tailored shopping experiences. A McKinsey report notes that 71% of customers expect brand personalization and 76% get frustrated if it’s not provided. Loyalty makes customers more willing to repeatedly purchase from that business instead of its competitors.

Loyalty 257

Loyalty Personalization Budget Programs Marketing Automation Services 257