Remove Analysis Remove Analytics Remove Measurement Remove Social

Need an Edge? Do A Content Marketing Competitive Analysis

Act-On

Follow the people they’re following on social media. And so you will have very quietly (but effectively) nabbed part of their social media audience. Seeing which social media platform is driving the most traffic for them is interesting, too: 9. “Business is competitive.”

The 29 Best Web Analytics Tools

Webbiquity

Yet as pointed out on Marketing Charts , “What’s interesting to see is that CMOs don’t seem to be pursuing what’s being touted as the solution to the ROI struggle: marketing analytics.” ” Analytics tools can ultimately help measure ROI. 1) Google Analytics.

Trending Sources

The 29 Best Social Media Monitoring Tools

Webbiquity

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. 7) Simply Measured.

Custom Reports: Measuring Lead Generation Conversions with Google Analytics

NuSpark

Google Analytics, Conversions, and Marketing Measurement. Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics. Analytics measures both visits and visitors in your account.

Tools that help monitor and measure social traffic

Biznology

All too often social media marketing departments rely on interactions and likes rather than utilizing tools that measure more than just engagement (such as statistics, demographic metrics, and conversion goals along with other online and offline media mentions).

How To Measure A B2B Social Media Program

KoMarketing Associates

Social media came in at a distant 4th, with only 33% of respondents indicating social media to be effective. More than a quarter (27 percent) of respondents identify social media as an “ indispensable ” channel for content distribution in 2016. Social Network Analysis.

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. Great for small brands and the do it yourselfer social strategists. SENTIMENT BASED ANALYTICS.

Measuring Year-End Marketing KPIs – Where’s the Data?

Act-On

The time for marketers to start the process of year-end measurement is quickly approaching. Annual, semi-annual, quarterly, and monthly periods of time are common to measure if the data is available. Not all web analytic tools will provide historical data beyond 90 days.

The Top 10 Free Content Analytics Tools

Contently

Analytics tools are key to today’s marketing success, and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Each time a goal is completed, Google logs the conversion in your analytics report.

Mid-Year Marketing Check-In with Measurement

Act-On

Getting Started: Mid-Year Marketing Measurement. Finally, gather all appropriate access to data and metrics that may include: Website analytics: Google Analytics, Omniture, Webtrends, Clicky, etc. Website Analysis. Paid Traffic Analysis . Search Analysis .

18 (of the) Best Web Analytics Guides of 2011

Webbiquity

The measurability of the web can be a double-edged sword. ” How To Track Mobile Visitors In Google Analytics by Local SEO Guide. 35+ tips and tricks for sexier Google analytics reports by Webdistortion. ” Creating Custom Reports in Google Analytics by PPC Hero.

30 fascinating facts about organic vs paid social media

Biznology

Organic vs paid social media. Social media is the most genuine form of marketing. Organic social media posts come from you and go directly to your page or your company’s page. 86% of marketers now combine paid and organic tactics as part of their social media strategies.

How to Leverage Baidu Analytics to Grow Your Digital Presence in China

KoMarketing Associates

Most B2B marketers are familiar with web analytics tools, such as Google Analytics. A site will become very slow when there is Google Analytics code inserted on the page. For B2B companies heading into China, the answer is Baidu Tongji (also called Baidu Analytics).

How Big Data and Marketing Analytics Help Sales

Crimson Marketing

Marketing analytics is the answer. In answer to this challenge, we have also seen impressive new marketing analytics solutions. Do big data marketing analytics really work? . Simply put, big data marketing analytics yield powerful and profitable results.

How to Run a Blog Lead Generation Analysis

Hubspot

It''s much easier to see top-line metrics like how many visits each blog post gets, but measuring the impact further down the funnel is essential to growing your blog -- and your business. After all, if you can''t make changes based on your analytics, they won''t really be that helpful.

Quality vs. Quantity: A 6-Month Analysis of the Age-Old Blogging Debate

Hubspot

Our dev team rolled out new tools like the Attribution Report that helped us better measure what our team is doing. The Marketing blog is measured on views, net new leads, and subscribers -- so those are the numbers we wanted to test. Social. Blogging Analytics Daily Weekly

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10 case studies show how web analytics prove ROI

Biznology

Web Analytics is the measurement, collection, analysis, and reporting of internet data for the purposes of understanding consumer behavior, improving user experience and optimizing web usage. With insights from web analytics, BuildDirect increases sales by 50%.

Open Research: A Framework for Social Analytics

delicious b2bmarketing

After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. Why are social analytics so important?

Watch Out For These 5 Misconceptions In Online Marketing Performance Analysis

KoMarketing Associates

One of my most important takeaways from this year’s MarTech conference was how technological innovation will drive marketing performance measurement. There are several best practices we rely on for generating performance in search and social programs across client initiatives.

How to Measure Success in Inbound Marketing

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer With so much inbound marketing data that can be analyzed, are you overwhelmed with what to measure to be successful? Referral traffic is a link from another website (including social media). Social Media.

30+ Ideas for Measuring Conversions on a B2B Website

KoMarketing Associates

Fortunately for B2B marketers, resources like Google Analytics offer multiple opportunities to track leads and conversions, beyond standard website performance metrics. New to goal tracking in Google Analytics? Analytics Help: Create, Edit, and Share Goals via Google.

20+ Benchmarks for Measuring B2B SEO Performance

KoMarketing Associates

The most fundamental of all performance metrics when measuring an SEO program. Now pulled through Google Search Console’s search analytics reports. Measure this in comparison to other online marketing channels to determine quality of traffic from organic search. Also detailed in Google Search Console’s search analytics reports and alluded to in the previous section, this information helps determine the broader, non-brand specific presence for a B2B organization.

83 Exceptional Social Media and Marketing Statistics for 2014

Webbiquity

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more.

5 Essential Insights You Can Uncover Using Twitter Analytics

Hubspot

When it launched last year , Twitter Analytics marked a solid (if long overdue) move towards greater transparency and measurement abilities for users. And since then, Twitter has continued to make upgrades to the tool, most recently by adding analytics access in its mobile app.

8 Myths People Believe About Analytics (But Shouldn't)

Hubspot

When many people start diving into their marketing analytics, they're nervous. If you have the data that needs to be analyzed, some helpful analytics resources , and a little confidence in yourself, you can report on your analytics. Analytics Daily

Bottlenose Offers Real-Time Trend Intelligence For Social Media and Beyond

Customer Experience Matrix

To give some idea of the scale involved, the company said that simply monitoring “Beyoncé” across social and broadcast media creates 220 billion (with a “b”) data points relating to 2 billion times series tracking more than 100 metrics on 2.5

57 Basic Marketing Analytics Terms Everyone Should Know

Hubspot

Never mind when you start using several different analytics platforms, you''ll find different terms for the same metric. So, we decided to put together a handy glossary of the most common marketing analytics terms you''ll find in your analytics software. Analytics Daily Weekly

Analytics CEO makes a passionate case against marketing attribution

chiefmartech

Cross-channel attribution (or “multi-touch attribution”) became a popular concept at the time when web analytics had just completed its journey from IT to the marketing department (circa 2008). Social trends run counter to a single identity. Digital analytics may then be what you need.

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Facebook Business Pages; Measuring What Matters for Success

NuSpark

Despite the wealth of data and measurement tools available, there still needs to be some clarity on what makes a successful business page, and how you optimize your content for success. I then gather the metrics that are important to me and my analysis. This is what I measure: .

How to Answer 11 Common Marketing Questions Using Analytics

Hubspot

Was the time you spent creating social media graphics for that campaign worth it? To save you some time, we've put together a list of common marketing questions that you can answer with your analytics alongside tips on how to arrive at the answers you've been searching for.

Blogging Metrics: What to Measure, How to Measure It, and How Often

Hubspot

Following intuition like this is fine -- it’s only when it isn’t followed up with analysis that we find ourselves in trouble. The challenge isn’t so much measuring our efforts, as there are enough tools out there that make this easy. Social Shares.

Why You Need Marketing Analytics, Not Web Analytics

Hubspot

Measuring marketing effectiveness has always been a challenge. According to Unica's State of Marketing in 2011 report , 57% of marketers cited "measurement, analysis, and learning" as the biggest bottleneck they face within their organizations. Enter marketing analytics.

22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity

In the posts highlighted below, 20 (or so) social media marketing pros review more than 200 tools, ranging from popular, widely used tools like Buffer, Hootsuite and Feedly to intriguing but lesser-known apps. 26 Social Media Monitoring Tools [Reference Guide] by Razor Social. ** 5 STARS.

Conversation Analytics: Calls vs. Good Calls

ActiveDEMAND

Conversation Analytics: Calls vs Good Calls No surprise, there is more to a good call tracking platform than just tracking calls. ‘The Voice of the Customer’ is No Longer a Metaphor Conversation analytics enables companies to literally hear and measure their business phone calls.

The 10 most fascinating people in B2B marketing in 2016

Biznology

Anthony Elvey , after a long career in tech marketing at IBM and Cisco , has gone entrepreneurial, launching a sales and marketing function for the enterprise social media management platform Sprinklr in Asia Pacific.

Analytics: The Essential Ace in Every Hand

Measure Up Marketing

Yet surprisingly, many marketers are willing to implement marketing programs sans analytics. At each event, marketers are talking enthusiastically about how to make Web sites, SEO, social media, email campaigns, and mobile better. Analytics is an essential card — actually an ace — in every marketer’s deck for enabling fact-based decisions and improving performance, and most importantly, for being smarter. Industry and Competitive Analysis.

How To Extend B2B Marketing With Better Social Media Measurement Tools

KoMarketing Associates

One of the key reasons B2B marketers remain skeptical with social media as a primary tactic in digital marketing is the i nability to determine ROI. While we have access to web reporting tools, metrics specifically within social media platforms have been poor at best.

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Conduct a Content Analysis in 3 Easy Steps

Kapost

Very rarely is success easy to measure: your blog readers will often take numerous twists and turns before becoming buyers—not to mention, content is also a valuable tool to bring existing buyers back to your website. What about your social media shares?

Your Definitive Guide to Google Analytics

Sharpspring

Luckily, Google Analytics is here to help. An Introduction to Google Analytics. With Google Analytics, you’ll be able to understand your users on a whole new level, improve your marketing with detailed insights, and use Google’s knowledge to get the most out of your data.

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The State of Social Media Engagement and 3 Proven Ways to Boost It

Act-On

Social media is growing up. As the social media platforms struggle to monetize, they demand more from publishers – or they won’t let their audiences see their content. From Ascend2’s October 2015 “Social Media Marketing Trends” survey summary report.