Brandwatch Marketing

FEBRUARY 15, 2019

If you want to go a bit deeper than Instagram’s own analytics offering, this list is for you. Luckily, there are several Instagram analytics tools available to help brands understand what resonates with their audience and how they can optimize their content output. Top 7 Free Instagram Analytics Tools. in 2013 to 32.3%

Analytics 85

Analytics Tools Best Practices Tagging 85

Zoominfo

APRIL 20, 2022

Data from Forrester Research shows how rapidly marketing metrics are changing. By 2025, Forrester predicts that only 14% of marketing teams will track marketing-sourced pipeline. . Alison Rouse, VP of analytics at CS2 Marketing, also sees the shift as part of a broader trend toward more complicated deals.

Multi-Touch Attribution 130

Multi-Touch Attribution Zoominfo Account Based Marketing Lead Ranking 130

Only B2B

FEBRUARY 6, 2024

First-Party Intent Data Collection: Website Analytics: Utilize tools like Google Analytics to track website visitor behavior, identify high-engagement content, and understand buying signals. CRM Data: Integrate your CRM with website analytics and marketing automation tools to create a holistic view of the buyer’s journey.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Only B2B

APRIL 10, 2024

Marketing and Sales Disconnect: According to Forrester: A well aligned team drives the 15% more revenue. Data Measurement and Analysis: Without proper data tracking and analysis, it’s difficult to pinpoint areas for improvement in your MQL nurturing process. Adapting to Change: The B2B landscape is constantly evolving.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

NuSpark Consulting

FEBRUARY 5, 2017

Predictive analytics is the process of mining large data sets to identify trends and patterns that help companies understand their target audiences and identify risks and opportunities. Benefits of Using Predictive Analytics. With multiple different tools to choose from, it’s difficult to find the right one for your requirements.

Account Based Marketing 100

Account Based Marketing Marketing Automation Services Marketing Management Top of Funnel 100

Marketing Insider Group

OCTOBER 15, 2020

We were followed on the Webinar World agenda by both Forrester and SiriusDecisions analysts – organizations I had also worked with for many years. A: I believe that every marketer should be data-driven in a way that drives optimization, rather than one that creates analysis paralysis. Are there key skills they should focus upon?

Digital Transformation 356

Digital Transformation Webinar Metrics Planning B2B Thought Leadership 356

Martech

JANUARY 17, 2024

Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research. Here are some of the common use cases: Enhanced customer insights and predictive analytics : These are fairly common features in modern CDPs.

Marketing AI 93

Marketing AI Enterprise Management Features Marketing Management 93

Leadspace

FEBRUARY 9, 2022

Being able to evaluate your data’s health with analytics is critical to further optimizing its performance and downstream ROI. However, without the proper tools, attempting to explore, monitor and sort your data with applied analytics is next to impossible. and if clients customize and build their own reporting.

Ideal Customer Profiles 62

Ideal Customer Profiles Marketing Analytics Tools Multi-Touch Attribution Lead Ranking 62

Leadspace

FEBRUARY 9, 2022

Being able to evaluate your data’s health with analytics is critical to further optimizing its performance and downstream ROI. However, without the proper tools, attempting to explore, monitor and sort your data with applied analytics is next to impossible. and if clients customize and build their own reporting.

Ideal Customer Profiles 62

Ideal Customer Profiles Marketing Analytics Tools Multi-Touch Attribution Lead Ranking 62

KoMarketing Associates

MAY 23, 2018

Dun and Bradstreet recently commissioned a study by Forrester titled “The B2B Data Activation Priority,” which discovered that only 50 percent of marketing and sales decisions are made using data. About 80 percent of respondents said that they struggle to manage the volume, variety and velocity of their data.

B2B Marketing 149

B2B Marketing B2B Advertising Agencies Forrester 149

Lead Forensics

APRIL 16, 2024

Build Stronger Relationships with AI-Driven Customer Sentiment Analysis (Increased Customer Retention Rates) Understanding your customers’ sentiment is crucial for building lasting relationships. Amazon Comprehend: Provides sentiment analysis capabilities as part of Amazon Web Services (AWS).

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

ClearVoice

JULY 7, 2023

Learn how to leverage data and analytics to shape and optimize your buyer’s journey. The Importance of Data and Analytics in the Buyer’s Journey Developing a content strategy to align with your buyer’s journey can help you collect valuable data about your website visitors. Do users like options A or B better?

Optimization 52

Optimization Conversion Rate Segmentation Digital Marketing Funnels 52

InsightSquared

AUGUST 14, 2019

Another use of AI in B2B lead generation that’s gaining traction is predictive analytics. Unlike manual forecasting alone, which depends on individual intuition and rarely generates a consistently accurate forecast across the sales hierarchy, AI Forecast combines client-tailored analysis and insights with robust machine learning algorithms.

Sales Management 228

Sales Management Marketing AI Process Top of Funnel 228

PathFactory

APRIL 13, 2023

This blog’s companion webinar “Building a More Intelligent B2B MarTech Stack With Content AI, Automation and Analytics” featuring PathFactory’s SVP of Product Marketing and Research Christine Polewarczyk and Forrester Analyst Phyllis Davidson is available here. Is a webinar more your style?

Top of Funnel 52

Top of Funnel B2B Marketing Analytics Tools Account Based Marketing 52

Marketing Insider Group

OCTOBER 14, 2019

According to research from Forrester , CMOs are spending more on tech than any other C-suite members. CMOs looking for sustainable growth need to stop chasing the next great thing in analytics. But no amount of data analysis can replace building awareness and other activities that drive branding.

Brand Identity 169

Brand Identity Branding Advertising Agencies Paid Search Agency 169

Sprout Social

FEBRUARY 28, 2024

These leaders say they use social media data for: Customer service (62%) Brand awareness (60%) Market insights (53%) From sophisticated data analysis to advanced customer care capabilities, social teams and business leaders have come to rely on social media tools.

Social Media 102

Social Media Work Management Marketing Management Media 102

Martech

AUGUST 30, 2022

Read next: What is customer journey analytics? Forrester Research calls it the “most frenzied phase of innovation” consumer-facing businesses have ever experienced, in a report aptly titled “Vast, Fast and Relentless,” warning brands that “customers won’t let you rest anytime soon.”. Customer journey analytics: A snapshot.

Touchpoints 98

Touchpoints Gartner Word of Mouth Loyalty 98

Outreach

DECEMBER 2, 2021

Almost a third of B2B sales leaders say they develop forecasts by referencing key deals and adding in qualitative analysis, according to a recent commissioned study conducted by Forrester Consulting on behalf of Outreach.*. The problem? This unscientific method makes it impossible to accurately manage your business.

Forecasting 52

Forecasting Outreach Forrester Analysis 52

Valasys

JULY 29, 2019

Emotional Analytics (EA) software collects data on how a buyer persona communicates verbally & non-verbally (i.e. The technology is also called Emotional Analytics & provides insights about how a customer perceives a product. ” How to use Emotional Analytics for Businesses. How Emotional Analytics can be measured.

Analytics 49

Analytics Marketing AI Work Management WOMM 49

Tomorrow People

MAY 30, 2022

As Forrester aptly puts it: With the widespread adoption of recurring revenue models, marketing must maintain a focus on existing customers. Most organisations rightfully conduct persona research and competitive analysis before bringing a product to market. Because of this reason, customer retention should be a key priority.

B2B Marketing 156

B2B Marketing Work Management Marketing Management Cross-Selling 156

Vidyard

JUNE 18, 2019

The most recent year also showed a sizeable increase in the number of companies moving toward using a mix of internal and external video production resources to meet the shifting expectations of buyers, and the number of companies using intermediate or advanced video analytics has significantly increased. 52% are using both vs. 37% in 2017.

Advertising Benchmark 81

Advertising Benchmark Video Marketing Marketing Report Analytics 81

The Customer

JULY 22, 2021

NetBase Quid, a global leader in consumer and market intelligence, today announced it was named a leader in The Forrester New Wave : AI-Enabled Consumer Intelligence Platforms, Q3 2021 report. According to the Forrester report, “NetBase Quid offers the strongest capabilities across both social and customer-owned data sources.

Forrester 52

Forrester Vendors Differentiation Marketing Report 52

Vidyard

JUNE 18, 2019

The most recent year also showed a sizeable increase in the number of companies moving toward using a mix of internal and external video production resources to meet the shifting expectations of buyers, and the number of companies using intermediate or advanced video analytics has significantly increased. 52% are using both vs. 37% in 2017.

Advertising Benchmark 65

Advertising Benchmark Video Marketing Marketing Report Analytics 65

ClickZ

JANUARY 22, 2020

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

KoMarketing Associates

JULY 17, 2018

Dun and Bradstreet recently commissioned a report by Forrester titled, “The B2B Data Activation Priority.” Additionally, 48 percent of B2B marketers said that they make decisions based on intuition or personal/company experience, rather than quantitative information and analysis.

Marketing Report 125

Marketing Report Enterprise Management Forrester Paid Search Agency 125

The ROI Guy

OCTOBER 26, 2018

I had the pleasure to present at a VIP Breakfast yesterday within the Forrester B2B Marketing and Sales event, on-stage with Mary Shea, Principal Analyst for Forrester, This included announcing live our merger with Mediafly, a leading sales enablement company.

Forrester 69

Forrester Marketing Management FAQ B2B Sales 69

SpotMe Blog

JULY 28, 2023

With detailed reporting and analytics that are not possible without, you can quickly show leadership how successful your events are through concrete numbers. Data Insights The data and analytics provided by an in-person event platform are invaluable for optimizing your event and better serving attendees.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

ANNUITAS

MARCH 24, 2015

Finance organizations are accustomed to complex financial models, have data and financial analysts on their staff and understand quantitative analysis. However, only 14% of CMOs state that their relationship with the CFO has increased over the last two years according to Forrester. Image courtesy of Canva.com.

Forrester 100

Forrester CMO Marketing Report ROI 100

Martech

NOVEMBER 11, 2022

Amazon rakes in an enormous amount of data (who their customers are, how old they are, what they buy and when, and so on), using analytics to deliver customized shopping experiences that translate into sales. But perhaps the most important trend is the continued use of data analytics in digital marketing strategies.

Digital Asset Management 113

Digital Asset Management Work Management Marketing Management Digital Experience Platform 113

ClickZ

JULY 9, 2020

30-second summary: Most CFM vendors offer a few standard features, such as flexible surveying capabilities and basic analytics tools, but their offerings can vary a great deal from there. The major differences tend to fall into three major buckets: support and customization, feedback options, and data collection and analytics.

Work Management 93

Work Management Marketing Management Vendors Paid Search Agency 93

Seismic

FEBRUARY 28, 2023

In fact, Forrester has forecasted that growth in US tech spending will fall from 7.4% These new features include AI-Powered Sentiment Analysis for Coaching: Prioritized coaching , matching knowledge check, automated coaching analysis, and training insights analytics. in 2022 to 5.4%

Budget Programs 52

Budget Programs Work Management Marketing Management Software 52

Seismic

FEBRUARY 28, 2023

In fact, Forrester has forecasted that growth in US tech spending will fall from 7.4% These new features include AI-Powered Sentiment Analysis for Coaching: Prioritized coaching , matching knowledge check, automated coaching analysis, and training insights analytics. in 2022 to 5.4%

Budget Programs 52

Budget Programs Work Management Marketing Management Software 52

Oktopost

JULY 29, 2021

He spun Brandwatch out as a product company in 2006 and launched the first version of ‘Brandwatch Analytics’ in August 2007. In February 2021 it was announced that Brandwatch had been acquired by Cision , the leader in news distribution and media monitoring and analysis for $450 million.

Ethics 62

Ethics B2B Thought Leadership Transparency Thought Leadership 62

ViewPoint

MARCH 6, 2014

Social distribution of content and messages isn’t considered all that effective in providing business value to companies, according to a recent analysis by Forrester Research. In last place: Facebook, whose problem (according to Forrester VP and principal analyst Nate Elliott) is poor targeting and static-image ad units.

Paid Content 120

Paid Content Social Media Customer Surveys Paid Search Agency 120

Only B2B

AUGUST 21, 2023

Leveraging AI and Machine Learning for Data Analysis AI and machine learning play a significant role in data analysis for automated B2B list building. For instance, predictive analytics powered by machine learning can help in identifying potential leads with a higher likelihood of converting into customers.

Marketing Automation Services 62

Marketing Automation Services Ideal Customer Profiles Lead Ranking Lead Generation 62

Adobe Experience Cloud Blog

OCTOBER 28, 2019

In fact, according to Forrester Analyst Tina Moffett, B2B companies are seeing an average rise of 15–18% in revenue as a result of optimizing their marketing programs based on this more sophisticated approach to analysis. A definitive guide to marketing metrics and analytics. It’s clear marketing ROI is important.

ROI 106

ROI B2B Thought Leadership Cost per Acquisition Forecasting 106

Vidyard

JUNE 18, 2019

The most recent year also showed a sizeable increase in the number of companies moving toward using a mix of internal and external video production resources to meet the shifting expectations of buyers, and the number of companies using intermediate or advanced video analytics has significantly increased. 52% are using both vs. 37% in 2017.

Advertising Benchmark 51

Advertising Benchmark Video Marketing Marketing Report Analytics 51