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Marketer of The Month Podcast- EPISODE 077: Brand Awareness Using the Best SEO Tactics and the Ideal Wikipedia Strategy

Outgrow

Creating and developing a Wikipedia Page for your business. EPISODE 077: Brand Awareness Using the Best SEO Tactics and the Ideal Wikipedia Strategy. So I’m seeing more business coming my way, in reputation management, and also one of the services we provide, Wikipedia page creation. About our host: .

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Curation and Personalization: How (Not) to Compete with Amazon

Convert

Back in May, with the world reeling from the first wave of the pandemic, Amazon quietly leaked an extremely important piece of information: they had changed the date of Christmas. billion in profit for Amazon, was that the holiday season started early. Amazon and Total World Dominance. Amazon and Total World Dominance.

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The Marketing Book Podcast: “Content Marketing Strategy” by Robert Rose

The Forward Observer

Filled with compelling examples from leaders in content marketing, including Salesforce, Cleveland Clinics, Amazon, and Arrow Electronics, the book offers a new model that will transform and optimize your content marketing. And, interesting facts – he is a former playwright and Hollywood screenwriter, and is a diehard Dallas Cowboys fan!

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The Marketing Book Podcast: “Overdeliver” by Brian Kurtz

The Forward Observer

Schwartz Outliers: The Story of Success by Malcolm Gladwell Guthy-Renker (Wikipedia) Triggers: 30 Sales Tools you can use to Control the Mind of your Prospect to Motivate, Influence and Persuade by Joe Sugarman Great Leads: The Six Easiest Ways to Start Any Sales Message by Michael Masterson and John Forde What’s in It for Them?

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ELI5: brand combination searches

Kevin Indig

You search for “amazon”; Google shows you results from amazon.com. The same principle also works for brand combination searches, like “amazon bar soap” It’s a combination of a brand and a generic keyword. Few sources on the web can provide such a high signal-to-noise ratio (Wikipedia is another).

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The Marketing Book Podcast: “Scientific Advertising” by Claude Hopkins (1923) with Jay Abraham

The Forward Observer

And, interesting fact: Jay has the same birthday as Elvis Presley!

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Best Practices for Fact-Checking AI-Generated Content

Contently

Federal Reserve is a better source than Amazon. Wikipedia, for example, should never be a source of validation for a fact. Content teams should create and maintain a list of fact sources they deem reputable for their market. It should not include sources that will have AI-generated content in the immediate future.

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