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This Week in Content Marketing: Google and Amazon Prepare for Internet War

Content Marketing Institute

Google and Amazon begin the war to end all wars, while Twitter is wasting everyone’s time by going to 280 characters. 25:00 ): Google pulls YouTube off the Amazon Echo Show. 30:40): Twitter to test doubling tweet length to 280 characters. In the news, we discuss the week that was Advertising Week.

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How to price your ebook to maximize sales and profits

ConvertKit

Amazon’s Kindle Direct Publishing. Amazon lets you self-publish ebooks through their Kindle Direct Publishing platform. Image via Amazon. If you package your ebook as a Kindle book and sell it on Amazon, here’s the cut you’ll get from Amazon: You’ll get 70% if your ebook is priced between $2.99 Image via Amazon.

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5 eCommerce Trends to Watch in 2022

Conductor

Ulta’s virtual try-on GLAMLab —which allows shoppers to sample makeup options—saw a seven-fold increase in engagement during the COVID-19 pandemic. And even Twitter is introducing a range of shopping experiments expected throughout 2022. One brand that brings all of these together is Amazon.

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How Real Brands Are Retaining Customers: 8 Strategies From Starbucks, Amazon & More

Hubspot

Customer service is still necessary, and the folks at Tesco have chosen to use Twitter as a way of executing this with a human touch. 7) Amazon Prime: Use subscriptions to bolster the experience. Which is exactly what Amazon created in the form of Prime. The subscription was originally created to bring customers faster delivery.

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8 Marketing Takeaways from Behavioral Economics

Content Standard

While traditional word-of-mouth can increase your customer base, online reviews (such as on Facebook, Yelp or Amazon) are also important in serving as social proof for consumers. For example, a marketer promoting thermostat upgrades on Twitter might tweet, “Stop losing $100 every year in energy by buying our programmable thermostat!”

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THE HACKIES: Alexa, Ask Authentic for Today’s Daily Tip

chiefmartech

You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. A casual conversation about AI and Amazon Alexa quickly turned into a “We can build our own skill” brainstorming session with lots of excitement and broad hand gestures. How is this possible, you ask?

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9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

also pulls in data from external channels like social media (Facebook, Twitter, LinkedIn, Pinterest, Reddit, Instagram), search engines (Google, Bing, Yahoo!, Alexa, owned by Amazon and best known for its Alexa Rank metric, combines competitor intelligence with SEO and website analytics.