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The Marketing Book Podcast: “Standout Startup” by Allyson Letteri

The Forward Observer

Standout Startup: The Founder’s Guide to Irresistible Marketing That Fuels Growth by Allyson Letteri About the Book Discover the powerful process that top VC-backed startups use to create an effective marketing strategy with Standout Startup. And it all starts with powerful product messaging that makes your startup stand out.

Startups 161
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The Marketing Book Podcast: “Forget the Funnel” by Georgiana Laudi

The Forward Observer

An online marketer since 2000, she began her track record as a marketing executive and product growth advisor in 2010, working with high-growth recurring-revenue startups. And, interesting fact – she’s Canadian!

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The Marketing Book Podcast: “The Unsold Mindset” by Colin Coggins and Garrett Brown

The Forward Observer

Yet when people hear the word “sales” they think of some version of the overly confident, manipulative, “don’t-take-no-for-an-answer” stereotype. About the Authors Colin Coggins and Garrett Brown are long-time sales leaders, practitioners, teachers, and best friends. Everyone sells, every day.

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The Marketing Book Podcast: “The Perfect Story” by Karen Eber

The Forward Observer

Listen to the Interview… Links… The Perfect Story: How to Tell Stories that Inform, Influence, and Inspire by Karen Eber (Amazon) Karen Eber (LinkedIn) Karen Eber (website) The Growth Leader: Strategies to Drive the Top and Bottom Lines by Scott K. And, interesting fact – she has one brown eye and one green eye!

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How Personalized Brand Experiences Help Drive Customer Loyalty

Webbiquity

How personalized experiences drive customer loyalty Here’s how personalization enhances customer loyalty for brands: Builds emotional bonds through personalization Likability drives sales. Amazon is a prime example of how personalization can enhance customer lifetime value. Connect with him through Twitter or LinkedIn.

Loyalty 257
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9 Chatbot builders to enhance your customer support

Sprout Social

HubSpot HubSpot is a leader in marketing and sales platforms, offering a versatile chatbot builder as part of its Service Hub product. Amazon Lex Amazon Lex offers deep learning technologies for conversational AI to improve user interactions with sophisticated, lifelike bots.

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Six Proven Strategies to Build Customer Relationships and Brand Loyalty

Webbiquity

According to Gartner , B2B buyers today spend only 5% or 6% of their time with sales reps while comparing multiple suppliers. In this transformed sales dynamic, when online reviews and customer testimonials heavily influence B2B buyers, building strong customer relationships is more important than ever.

Loyalty 312