Liveintent

DECEMBER 14, 2021

The new Rev Ops Barometer Report provides insight into the challenges publishers currently face and how to move forward. According to Ian Gibbs, research and insight specialist with CoLab Media Consulting and the presenter on Beeler.Cast, ad ops professionals currently have their work cut out for them. The bottom line?

Paid Search Agency 71

Paid Search Agency Work Management Privacy Advertising Agencies 71

Animalz blog

JUNE 28, 2023

Stir until it simmers with insight, then serve to critical startup investors who feast on this research. Sacra , a private markets research company, performs this magic daily. Cofounder Jan-Erik Asplund explains how this approach built their research platform, counting 344 private startups and 13,000 email subscribers.

Research 68

Research Startups Comparison Storytelling 68

Excelsior Research

JANUARY 3, 2022

Market Research Guide. A step-by-step guide to completing your own market research. Also, companies have realized the importance of market research for the business. Many OTT platforms like Netflix , Amazon prime witness rise in web series. Why Market Research? Second, research also helps in Marketing and sales.

Research 52

Research Demand Generation Agencies Advertising Agencies Paid Search Agency 52

B2B Marketing Directions

JULY 26, 2020

Wunderman Thompson Commerce (part of Wunderman Thompson, a WPP agency) recently published a research report dealing with the attitudes and behaviors of B2B buyers who make at least some of their business purchases via online channels. Fifty-six percent of the respondents reported buying from sales reps before the pandemic.

Research 75

Research B2B Amazon Customer Surveys 75

QuanticMind

NOVEMBER 5, 2019

In our last blog post , we discussed the varying types of Amazon ads. To achieve your ROI goals, you need to target the right Advertising Cost of Sale (ACoS), the key metric Amazon uses to illustrate how your ad spend leads to targeted sales. The good news is there are many changes you can make to improve your ACoS on Amazon.

Amazon 40

Amazon Advertisements Advertising Optimization 40

Webbiquity

NOVEMBER 29, 2022

Gartner also found that when B2B buyers are making purchase decisions, they spend most of their time independently researching the brand online. Reduces customer churn : According to reports , 61% of consumers stop spending with a brand due to poor customer experience (CS). Focus your research on customers’ preferences and interests.

Loyalty 312

Loyalty Lead Ranking Lead Scoring Budget Programs 312

ClickZ

JULY 12, 2019

A new insights report by McKinsey lays out the future of personalization , how important it is to marketing success, as well as ways businesses can prepare to compete and flourish in this smart new world. The report also has some suggestions as to where brands need to focus in order to be proactive on their personalization journey.

Marketing AI 111

Marketing AI Personalization Paid Search Agency Touchpoints 111

ClickZ

AUGUST 12, 2019

“Now more than ever, excellent customer service is a company’s secret weapon against competitors and Amazon. ” Customer service provider Simplr has released a new report on the most common customer service pitfalls among ecommerce brands. Researchers considered aspects of a shopper’s CX including: Response time.

eCommerce 106

eCommerce Amazon Custom Publishing Marketing Report 106

Content Marketing Institute

OCTOBER 7, 2017

Google and Amazon begin the war to end all wars, while Twitter is wasting everyone’s time by going to 280 characters. And finally, you can easily research your competitors and find out which content brings them the most traffic from Google. 25:00 ): Google pulls YouTube off the Amazon Echo Show. Read the report.

Amazon 95

Amazon Internet Marketing Google Content Marketing 95

chiefmartech

DECEMBER 4, 2017

A couple of weeks ago, I met with Stuart Williams and Seth Ulinski , analysts at TBR , who shared some of their latest digital marketing technology research with me. So the conclusion is that Amazon and Google are now also in the same environments as the traditional vendors. Amazon has 119% greater adoption than Salesforce Demandware.

Enterprise Management 82

Enterprise Management Verticals Amazon Work Management 82

Martech

JULY 6, 2023

Amazon will run its yearly summer Prime Day promotions July 11 and 12. Amazon Prime members will have access to deals, while Amazon’s competitors will court bargain-hunters online and in-store. American consumers report high intent to splurge on restaurants and groceries, according to data.ai. Why we care.

eCommerce 99

eCommerce Trends Amazon Gartner 99

B2B Marketing Directions

NOVEMBER 22, 2020

The 2021 B2B Buying Disconnect report provides a wealth of valuable insights regarding the sale and purchase of business technology solutions. The report is based on two surveys that were fielded in September of this year. It will take a few posts to unpack the results of the TrustRadius research.

Work Management 64

Work Management Marketing Management Buy Research 64

Zoominfo

JUNE 10, 2022

Inside the ZoomInfo platform, we carefully curate actionable insights sourced through web crawlers, automated surveys, and our in-house research team. It’s a bird, it’s a plane … Walmart announced plans to expand its drone delivery services to six new states, competing with the likes of Amazon and FedEx.

Zoominfo 130

Zoominfo Advertising Agencies Amazon Work Management 130

BenchmarkONE

MAY 4, 2022

One big area is research, and within that sits content testing as a niche discipline. It’s a form of research that allows marketers to find out whether their content is on point. The Cloze test aims to see how comprehensible a piece of content is, like a fulfillment by Amazon (FBA) info sheet, for instance. Cloze test .

Research 62

Research Planning Content Sample 62

Litmus

SEPTEMBER 29, 2023

News headlines In lighter news Community happenings Email Client Market Share News headlines 57% of enterprise marketers use artificial intelligence (AI) in email campaigns , according to new research from Ascend2 and RPE Origin. Email cyberattacks have gone way up at hospitals and health systems in 2023, reports Abnormal Security.

Marketing AI 80

Marketing AI Email Marketing Phishing Ideal Customer Profiles 80

Webbiquity

JULY 19, 2016

That’s where keyword research comes in. So once you or your team have developed topic ideas, planned content , and researched those subjects, it’s time to use keyword research tools to find the best phrases to match up searcher intent with your approach to each topic. 1) SEMrush. Google Review Count: 19,200.

Paid Content 100

Paid Content Keywords SEM Marketing Automation Services 100

QuanticMind

JUNE 8, 2018

Considering that Amazon has 310 million active customers and sells more than 353 million products, it’s safe to say it’s one of the most powerful, cost-effective ways to deliver product suggestions to your target market. What Are Amazon Ads? That’s an Amazon Ad. Here’s an explanation of the various types: Types of Amazon ads.

Amazon 40

Amazon Paid Search Agency Ads Campaigns 40

QuanticMind

NOVEMBER 2, 2018

If you’ve glanced at the headlines recently, you likely know that Amazon has far exceeded expectations when it comes to its digital ad business, and is set to be the world’s third largest digital advertising platform, according to market research firm eMarketer. In short, companies are increasingly buying ads on Amazon.

Amazon 40

Amazon Advertisements Advertising Emarketing 40

Zoominfo

JANUARY 8, 2021

Recently, Amazon announced that it’s expanding its physical offices in six “tech hubs” around the country and adding 3,500 jobs. What’s more, according to the report: Despite the pandemic-induced economic crisis, 45% of respondents are either currently expanding globally or slightly delaying their expansion and doing it within one year.

Zoominfo 246

Zoominfo Paid Search Agency Amazon Case Studies 246

Marketing Insider Group

DECEMBER 8, 2021

One of the most important steps in building an influencer program is research and analytics. Trust is the reason why people read Yelp reviews before booking a restaurant reservation or lookup the Amazon reviews before purchasing a pair of headphones. And even if they did, it wouldn’t mean that they’d be crowned an influencer.

Enterprise Management 315

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 315

Sprout Social

SEPTEMBER 17, 2019

This makes it crucial to learn how to do keyword research so you can narrow down on the most relevant and profitable ones. You’ll learn how to identify how keywords on a website are used and conduct keyword research. You’ll also discover some excellent keyword research tips and tools. The uses and benefits of keyword research.

Keywords 102

Keywords Research SEO Lead Scoring 102

Martech

NOVEMBER 1, 2023

Eighty-four percent of consumers said they’re likely to visit one in the next two months, according to a new study by digital marketing and automation platform Constant Contact and research firm Ascend2. Less than half (49%) of consumers reported receiving an email from an SMB after making a purchase. Why we care. Get MarTech!

Small Business Marketing 116

Small Business Marketing Buy SMB eCommerce 116

Hubspot

MARCH 26, 2020

Even if you have an analytics software that tracks a campaign's traffic, engagements, ROI, and other KPIs, you'll likely still need to take time to organize these numbers, analyze them, and come up with an understandable way to report on your projects to your team or clients. How to Streamline Your Reporting Processes with AI.

Marketing AI 79

Marketing AI Budget Programs Work Management Tools 79

Martech

NOVEMBER 30, 2023

The UK’s Department for Education’s “The Impact of AI on UK Jobs and Training” report ranked the clergy as the 15th most likely to have their jobs reduced or replaced by AI. With its integration with Amazon Bedrock, Qlik Cloud users can now seamlessly leverage natural language to create new AI-driven insights on AWS.

Marketing AI 91

Marketing AI Marketing Management User-Generated Content Amazon 91

Marketing Insider Group

OCTOBER 21, 2021

Research from the Content Marketing Institute states that more than two-thirds of marketers are increasing their content marketing budgets in 2022, with 1 in 5 increasing by double digits. Amazon already spotted this opportunity when it started offering cheaper Kindle devices in exchange for agreeing to receive marketing communications.

Marketing AI 362

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 362

Marketing Insider Group

JANUARY 24, 2023

One of the most important steps in building an influencer program is research and analytics. Trust is the reason why people read Yelp reviews before booking a restaurant reservation or lookup the Amazon reviews before purchasing a pair of headphones. And even if they did, it wouldn’t mean that they’d be crowned an influencer.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Martech Advisor

OCTOBER 1, 2019

Lauren Anderson, Director of Shopper Marketing at Blis, outlines steps retailers can take to reinvigorate brick-and-mortar and remain relevant in an age of personalized shopping, DTC and Amazon. But our research showed that 25% of consumers are likely to move from online shopping to in-store to make a purchase.

Amazon 45

Amazon Mobile Marketing Traffic Purchase 45

ClickZ

FEBRUARY 4, 2021

The Sellercloud Annual Trends and First Party Ecommerce Growth Report is available in its entirety on ClickZ. In this post, we’ll list a few key takeaways from the Sellercloud report, including some intriguing statistics from over 600 Sellercloud accounts. However, this is just a sneak peak of a very comprehensive report.

eCommerce 111

eCommerce Advertising Channels Optimization Multi-Channel 111

Marketing Insider Group

NOVEMBER 15, 2021

The largest group ( 45% ) reported that limited availability makes them more likely to learn more about or purchase a product. Amazon is another brand with a really effective low-stock notice strategy. Let’s revisit Amazon again. Research shows that 93% of consumers today seek out reviews before they purchase a product.

Demand 238

Demand Content Marketing Planning Urgency Marketing 238

Martech

FEBRUARY 6, 2024

At Amazon Go stores, you don’t even do that; you just walk out while Amazon dips into your digital wallet. From the context of the Winterberry report, I think it’s fair to say that they are refocusing the term on the use of AI, generative AI and machine learning in content creation. Hence, with apologies, phygital.

Trends 109

Trends Work Management Marketing Management Advertising Agencies 109

Nuvi

DECEMBER 8, 2021

Report finds that retailers must prioritize online and in-store experiences, as well as employee experience this holiday season, and beyond. million shopper reviews, Reputation’s report ranked the top retailers in 2021 and uncovered key trends to look out for: . San Ramon, Calif., Examining 3.7 Review volume is up 12% from 2020.

Google 40

Google Business Ideal Customer Profiles Purchase Intent 40

Nuvi

FEBRUARY 8, 2022

. – February 8, 2022 – Reputation, the global leader in Reputation Experience Management (RXM), announced new research detailing consumer preferences when choosing a new healthcare provider. The report, conducted in partnership with YouGov, the international market research firm, surveyed more than 1,000 U.S.

Research 40

Research Loyalty Ideal Customer Profiles Customer Surveys 40

Sprout Social

FEBRUARY 12, 2024

Ogilvy research shows that 75% of B2B companies have already jumped on board, realizing its immense potential. aamnaadel The best Korean toner on Amazon?? amazon bday & barkeuterie stuff linked in bio if you want to celebrate your pup too ? somebymi.official Let’s try it out! camperthegolden is a dog bday party extra?

Advertising Agencies 103

Advertising Agencies Paid Search Agency Lead Scoring Lead Ranking 103

Nuvi

MAY 11, 2021

– May 11, 2021 – Reputation , the global leader in reputation experience management, has been named a strong performer by independent research firm Forrester in a new report, The Forrester Wave : Customer Feedback Management Platforms, Q2 2021. REDWOOD CITY, CALIF. Visit reputation.com to learn more. Reputation.

Forrester 40

Forrester Lead Scoring Lead Ranking Amazon 40

Heinz Marketing

AUGUST 30, 2019

New research from Heinz Marketing and Uberflip uncovers how today’s B2B marketing leaders think about content, perceive its importance in their organization, and how the most successful marketing professionals utilize content to accelerate the buyer’s journey. But have the outcomes justified the cost? How are marketers encouraging engagement?

Research 72

Research Budget Programs Enterprise Management Marketing Budget 72

Contently

DECEMBER 2, 2019

I’ve always liked to buy my team books—I buy every direct report a book during the holidays and right before our mid-year review cycle if I need to suck up to them. Get it on Amazon. Get it on Amazon. Get it on Amazon. Get it on Amazon. Get it on Amazon. But as marketers, we are good capitalists.

Storytelling 163

Storytelling Amazon Paid Search Agency Advertising Agencies 163

Optinmonster

DECEMBER 19, 2023

Research says that 86% of consumers check a retailer’s return policy before buying. Amazon , Nordstrom , and Costco are brands that offer a seamless return experience. Challenge #5: Pricing Products and Managing Shipping Costs Shopify’s report published in 2022 found that pricing impacts 74% of consumers.

eCommerce 84

eCommerce Marketing Management Business Budget Programs 84