article thumbnail

The Entrepreneur Interview Series #7: Lief Larson, Salesfolks

Webbiquity

If you want to buy a simple product—a book, a video game, some ink for your printer—there’s a good chance you’ll visit an ecommerce site like Amazon, Target.com, or BestBuy.com, Those sites provide all the essential product information, helpful reviews and ratings from other buyers, and an easy process for ordering.

Burn Rate 198
article thumbnail

Security Never Takes a Holiday

Lattice

Amazon, Rackspace, Salesforce.com and others are all great choices for hosting company applications and resources, as they all provide a secure foundation. The same thing is true about running applications in the cloud.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

B2B Content Marketing: Will Video Kill eBooks?

markempa

We went from zero to 20% to 30% of our opportunities in Salesforce.com resulting from video in the first six months.”. As the tools for creating professional video have reduced production costs, innovative marketers like Act-On are shifting resources to video and seeing great returns. Linda and her team are taking a different path.

article thumbnail

Most Exciting Marketing Technologies to Adopt in 2017

Leadspace

DMP becomes mainstream, and not just for ad buying. Why did Oracle, Adobe, Salesforce.com, Neustar, Neilsen all pay top dollar the last few years to acquire leading DMP technology companies? And that’s before you get to the Google, FB, Amazon, MSFT, Verizon, … IDs. Real-time content/offer management.

article thumbnail

Where is B2B data-driven marketing headed?

Biznology

Real-time marketing is about using data analytics to mine the flood of live data generated by all this activity, in combination with other direct sales, product and brand interactions.”. Real-time marketing will be real for business marketers, says Russell Kern of the Kern Agency. Sales and marketing symbiosis.

article thumbnail

Social Pros 19 – Scott Stratten, UnMarketing

Convince & Convert

So, my question Jim, is if all of these companies are being bought and rolled up into enterprise software platforms, Oracle , Salesforce.com , etc. So, look at a company like 37signals, you get a good company like that, with good solutions, good products and they’ll continue to just innovate and keep that market space open.

article thumbnail

Sales Pipeline Radio, Episode 316: Q & A with Elay Cohen @elaycohen

Heinz Marketing

Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. I mean, even back before that was a phrase, you spent seven plus years at Salesforce and a lot of that time was sort of running sales productivity. Now let’s focus in on the next wave of maturity, which is product, competitive.