Why Martech Companies Should Be Terrified of Facebook, Google, and Amazon
FEBRUARY 24, 2017
While established players like Adobe, Salesforce, and Marketo are rarely mentioned in the same breath as tech’s “ Frightful Five “—Facebook, Google, Amazon, Apple, and Microsoft—there is increasing evidence that tech’s giants are eyeing martech.
How Amazon Dominated Black Friday & Cyber Monday 2015
DECEMBER 14, 2015
Take Notes, Consumer Brands: How Amazon Crushed the 2015 Holiday Season. As I was watching the video, Amazon immediately stood out in my mind as one of the top retail leaders on the forefront of that broadening, evolving marketing space. So, What’s Amazon’s Big Secret?
7 Ecommerce Companies That Are Using Content Marketing to Take on Amazon
B2B Marketing Insider
MARCH 22, 2017
Depending on your niche, you might be competing against monsters like Amazon, Target, New Egg, or other well-established players. Even if you have a great product or a fantastic brand, you don’t have the budget or the name recognition to muscle out these giant retailers.
Amazon vs. Wal-Mart: How Online Strategy Can Meet In-Store Opportunity
Buzz Marketing for Technology
MAY 22, 2013
Amazon. Prior to breaking the news, Wal-Mart was already one of the few companies that could compete with Amazon online. But after unveiling how it plans to do so—by fulfilling online orders in its own stores—Wal-Mart became Amazon’s first serious threat.
How Real Brands Are Retaining Customers: 8 Strategies From Starbucks, Amazon & More
JUNE 30, 2016
The simplest takeaway here is this: make your products and services as accessible as possible. If a friend adds a product to the cart but hasn’t completed checkout, you can use this to send an email reminder about it. 7) Amazon Prime: Use subscriptions to bolster the experience.
How to use Product Hunt to boost your business
grow - Practical Marketing Solutions
JULY 30, 2015
By now you might have heard about Product Hunt – a website and mobile app that ranks new products every day. But it might be a little harder to tell if Product Hunt is the right platform for your own company. Only silly products like “Ship Your Enemies Glitter?”
Retail Marketing Execs: Don’t Flip Out Over the Amazon Prime Rewards Card
FEBRUARY 21, 2017
First, it was Amazon Prime and two-day free shipping. Then, it was Amazon Go, a frictionless retail store experience. Here are three ways brands can secure the upper hand (or at least, level footing) in the race against Amazon. So, maybe you can’t out-Amazon Amazon.
New Publication: 7 Essential Vendor Strategies for Crushing Amazon Revenue
JUNE 1, 2016
Thankfully there’s Amazon to make e-commerce easy, right? Unfortunately, navigating e-commerce on Amazon can feel about as effortless as navigating the Amazon rainforest itself. Finding success on Amazon is possible, though–it just depends on the effort and precision you choose to approach your Amazon e-commerce strategy with. With a strong strategy, though, you could increase your Amazon sales by 650%. Obtain Quality Reviews via Amazon Vine.
3 Strategies Your Ecommerce Company Should Borrow From Amazon
DECEMBER 9, 2014
Is there any retailer that’s revolutionized the online shopping space as dramatically as Amazon? Many retailers (naturally) view Amazon as their main competition and plan their business accordingly, but there is a far more effective approach: using Amazon as a guide in successful ecommerce.
How to Have a Super Productive Weekend: 12 Helpful Tips
MAY 6, 2016
Productivity" has a much wider definition than many of us give it credit for. We tend to equate productivity with doing things, rather than with taking time to think, reflect, and rest. But busyness is not the same as productivity. 12 Ways to Be More Productive on the Weekends.
The Single Most Important Element for Increasing B2B Lead Gen and Sales
OCTOBER 4, 2016
In the consumer products world, minimizing friction explains why soup is sold in microwavable single-serving containers, and why convenience stores can thrive within blocks of the nearest supermarket, despite their much higher prices. The ability to buy a “whole product” (e.g.,
Why account-based marketing is a game changer for Japan
DECEMBER 30, 2016
His new book, Ultimate B2B Marketing: ABM , was published only last week, and has already leaped to #1 on the Amazon Japan business book list. All sales people had to do was go grab it, especially as they represented products of ever-improving quality.
[Slide Deck] True Life: I’m Addicted to Amazon (A Customer Retention Story)
Modern B2B Marketing
MARCH 21, 2016
I have placed 118 Amazon Prime orders in the last 6 months. But my “problem” is really the product of Amazon’s secret sauce and why they’ve been able to retain me (an admittedly extremely fickle shopper) as a loyal customer. Author: Kristen Kaighn I have a confession.
A Brief History of Productivity: How Getting Stuff Done Became an Industry
JANUARY 30, 2017
Anyone who’s ever been a teenager is likely familiar with the question, "Why aren’t you doing something productive?” If only I could respond to my parents with the brilliant retort, "You know, the idea of productivity actually dates back to before the 1800s." What Is Productivity?
Amazon Leads the Charge Toward Transparent Feedback
JANUARY 15, 2016
By now, you may have heard that Amazon plans to sue over a thousand authors of false reviews within the Amazon Marketplace. If you’re just getting caught up, the story goes that Amazon is cracking down on sellers of glowing reviews.
Email Marketing: Amazon Launches Workmail
FEBRUARY 11, 2015
Amazon seems to be particularly interested in catering to business customers, as it has made continued efforts recently to enhance and expand its suite of business products. email marketing Amazon google keo marketing
18 Tips for Planning a Flawless New Product Launch
AUGUST 5, 2016
If your product team is working on the next big thing , there ought to be an equally awesome launch plan in the works to accompany it. And that's where the product launch comes in. 18 Foolproof Product Launch Tips. Chat with them about their product philosophy.
Want a Happier, More Productive Life? Start Making Fewer Decisions
MARCH 22, 2016
That's how they stay productive. Try Subscribe & Save -- a delivery service powered by Amazon. Podcast Productivity Professional Development Daily PromoThink about all the personal and professional choices you make in a day: Eggs or yogurt? Blue shirt or black shirt?
How Amazon Web Services Is Taking Over The Cloud Industry
EMagine B2B Blog
DECEMBER 30, 2014
Well, thanks to Amazon Web Services (AWS), now you can! In addition to the unlimited products available on Amazon.com, the ever-so-popular retail site, now offers a variety of global services to assist large organizations in running a large-scale, transactional IT infrastructure.
4 Strategies to Optimize Your Differences From Amazon
DECEMBER 12, 2014
While many etailers view themselves as in competition with Amazon, it''s more effective to use Amazon''s success as an example and learn from it. We did that when we looked at three strategies to borrow from Amazon. 3) Diverse Product Images.
Want to Shop on Twitter? Amazon Has a Hashtag for That
MAY 7, 2014
Amazon has made a mission of cutting the time between “want” and “own” through various innovations, such as the 1-click purchase option and Amazon Dash. It’s worth noting that the sale isn’t complete by simply tweeting Amazon with the hashtag.
Google and Amazon race to the bottom for tablet sales
AUGUST 22, 2013
Cover via Amazon. The pricing war initiated by Google and Amazon, regarding the low price at which tablets are sold, does not reflect their full costs. s market-leading iPad, and more of a bid to battle with Amazon’s Kindle Fire,” he said in a statement.
14 key facts on website speed and 4 top tips when it ‘s slow
NOVEMBER 9, 2016
And that it even more important than search rank because search engines don’t buy products, people do. Amazon ). Website speed has long been recognized as a important factor that impacts search engine rankings. And a top factor in Search Engine Optimization (SEO).
Real examples of how account-based marketing & selling is driving higher revenues on LinkedIn
NOVEMBER 3, 2016
A shotgun approach may be better when you have a lower cost product or solution when you need as many leads and subscribers as possible to get a return on your social media investment.
Free Marketing Books for Kindle from Amazon
Modern B2B Marketing
MAY 25, 2011
I went to Amazon’s website and found these little gems, all available at no cost and easily sent to your Kindle in one simple click. Outside of some public domain classics, finding free Kindle books on Amazon can be a challenge, but it pays to look hard.
Five habits of highly-effective entrepreneurs
FEBRUARY 24, 2017
Great entrepreneurs are always looking for ways to streamline or improve inefficiencies in product and process. Jeff Bezos , CEO of Amazon , shares his advice on delegation.
How Personalization Is Changing Content Marketing
MARCH 31, 2017
Digital services like Amazon and Netflix are famous for placing personalization at the center of their products—programmatically generated “Recommendations for You” are everywhere.
Finalizing your holiday digital marketing plan
NOVEMBER 10, 2016
Evaluate online shipping pricing and options: Let’s face it, Amazon has changed online shoppers’ delivery expectations. They are an excellent selling point since consumers love to see what other shoppers say about your company and your products.
Why Your Product Is Not What You Sell
B2B Marketing Insider
AUGUST 24, 2015
Think about some of the fastest growing companies today, such as Facebook, Uber, WhatsApp and Amazon. For these companies… their products are not what you think they are : Uber, the world’s largest taxi company, owns no vehicles. Bottom line: your product is not the thing you sell.
What content to blog for Google search success
NOVEMBER 29, 2016
Products & Services: I guarantee you that all the copy on your website is completely devoid of color, diversity, humor, and subjective tone. I yell out to my Amazon Echo , “Alexa, remind me to write about what to blog about.”
What is Social Media Marketing?
DECEMBER 2, 2014
production (where are you going to live and what are you going to do?), Content Marketing is the newsroom, Inbound Marketing is the paper; Content Marketing is production, Inbound marketing is distribution. For years, I struggled to explain to my mom what I do for a living.
Omnichannel: A Fancy Word for Increasing Product Discoverability
JANUARY 7, 2016
An Adlucent study found that 47% of shoppers plan to start researching products on a search engine like Google or Bing, followed by Amazon with 31%, and 13% in stores. Make sure all product pages have proper meta-data and page titles.
Ecommerce Product Releases: July 17, 2016
JULY 18, 2016
Here is a list of recent ecommerce-related product releases and updates for mid-July, from companies that offer services to online merchants. There are updates regarding Amazon Prime Day, ecommerce in China and Africa, shopping with virtual reality, ecommerce in Africa, automated customer service, and shipping. The post Ecommerce Product Releases: July 17, 2016 appeared first on Opentopic.
How to use customer data to develop marketing insights
APRIL 20, 2017
Offer a small reward, like five percent off a purchase or early access to a new product, for completing the survey. Find out what factors into their use of your website and products. When someone has had a chance to use the product they ordered, ask them to rate the product.
Why Digital Marketers Need to Get More Personal
Buzz Marketing for Technology
NOVEMBER 14, 2012
You’ll also find that despite all the hype, the bar has been set low; most of these same marketers are hoping for nothing more than a few product recommendations or more effective targeting. Using Product Recommendations the Right Way. Posted in behavioral targeting Personalization.
Mobile marketing must-haves in 2017
JANUARY 19, 2017
We’re already seeing changing consumer behavior with the success of Amazon’s Alexa Voice Service , Google Now , and recent updates to Apple’s Siri. It goes without saying that mobile marketing has seen some huge boons over the past 2-3 years. At the start of 2017, 70% of U.S.
Attack of the Customers Press Release
JANUARY 24, 2013
Links and tweets are appreciated, but Amazon reviews will get you undying devotion. Delighting the customer is the only sustainable source of competitive advantage today, because product differentiation is fleeting and price differentiation is unprofitable, ” said co-author Greg Gianforte.