viral 
The Effective Marketer
JULY 13, 2011
Viral Marketing, or the spread of ideas (also called Word of Mouth Marketing) is usually thought of as a good thing. But sometimes the “viral” element more closely resembles the bad kind, the on that kicks you in the teeth and puts you out in bed for a week. That’s what this next episode of his viral marketing gone wrong reminds me of.
Martech
MAY 31, 2023
Recommended books ‘Hello $FirstName: Profiting from Personalization’ by Rasmus Houlind and Frans Riemersma This is a brand new book from European martech thought leaders Houlind and Riemersma and it’s badly needed. Personalization is a buzzword that typically isn’t precisely defined and a strategy that’s far more complex than it seems.
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Navigate the Channel
JANUARY 17, 2024
Follow some of your favorite brands and keep an eye out for the snaps they post that grab your attention as a consumer and look for ways to maximize their B2C marketing and viral techniques into your B2B brand’s efforts.
Contently
NOVEMBER 29, 2021
But as social media and personal branding pervade an increasing number of roles and industries, getting a professional-level handle on social media has become table-stakes for many professionals. If you’ve never heard of the person, you should look up that person, see what they’re about.” And it can be.
Hubspot
OCTOBER 31, 2017
To overcome that, many brands are using email personalization as a strategy for creating more engaging email experiences -- ones that feel less like a robot, and more like a friend. Email personalization doesn't need to be insanely complicated to resonate with recipients. 13 Personalized Email Examples You Can't Help but Click.
Top Rank Marketing
OCTOBER 19, 2023
To become customer-centric, listen to customers, understand their needs, personalize their experience and measure satisfaction. Of course this story went viral and served as a great customer “delight” experience. Ensure every employee lives the customer experience. Build it into your mission and values.
Marketing Insider Group
MARCH 16, 2023
Every marketer today is hearing about the importance of brand personality — or the way a brand is personified in human terms. In both the B2B and B2C worlds, brand personality is more important than ever as buyers seek a real connection to the companies they purchase from. So — is your brand a brave, determined Gryffindor?
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