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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

The four steps of the now somewhat outdated Purchase Funnel, wherein customers travel from consideration to purchase. Learn more about the new purchase consideration cycle. Examples: Amazon, Apple, Nike. A = Authority: Determines whether your prospect has the authority to make a purchasing decision. Find out why.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

For example, Amazon, Apple, and Nike are primarily B2C companies. A high bounce rate generally means your lists are out-of-date or purchased, or they include many invalid email addresses. 95) Word-of-Mouth (WOM). Learn more about creating a powerful WOM marketing strategy here.). 5) B2C (Business-to-Consumer).