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Why personalization in B2B e-commerce works and how your business can benefit

Sana Commerce

The important thing is that it makes a big difference in the way your customers perceive their shopping experience , and therefore in how they purchase. And there is definitely scope to include Amazon-like functionality in a B2B environment. Take Amazon and Netflix, for instance. Sana Commerce respects and protects your privacy.

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Data Privacy (Archive)

The Customer

Data Privacy (archive). The platform, which is currently in beta, will match fully-permissioned customer data sources with brands. 15 min Your Data Privacy: How Much Do People Know? 14 min Does Strong Data Privacy Make for Stronger Security? 14 min Does Strong Data Privacy Make for Stronger Security?

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Caught In the Cookie Jar: What Google’s Cookie-Tracking News Means for B2B Marketers

NetLine

Firefox and Safari are browsers used by millions of people each and every day, operated by companies that have long had a focus on privacy and keeping their users safe. . By updating its cookie policy, they’re cutting out huge swaths of the ad tech industry from having the same data that they have. But Google is different.

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How Content Can Ring Up a Better Retail Experience

Content Marketing Institute

That’s just one of the many retail marketing takeaways to learn from the success of one of retail’s most powerful forces of nature: Amazon. Fortunately, you don’t have to alter the calendar to influence your audience members’ purchasing process or convert them into customers. . Execs aren’t the only permission you need.

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In (Partial) Defense of Tracking Cookies

Hubspot

No more feeling like you’re being stalked by those hiking boots you looked at last week, didn’t purchase, but now keep popping up in ads on every site you visit, begging to you to reconsider. For now, however, the W3C negotiations are so badly deadlocked that privacy advocate Jonathan Mayer says we might as well give up. "If

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How to Create an Ecommerce Checkout Experience Shoppers Don't Hate

Hubspot

But we haven't told you how to design a seamless, efficient checkout experience that ensures customers actually complete their purchases the first time they're in your shopping cart. The more options, barriers, and just plain annoyances you put in front of an online shopper, the less likely they are to complete a purchase.

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How to Create an Ecommerce Checkout Experience Shoppers Don't Hate

Hubspot

But we haven't told you how to design a seamless, efficient checkout experience that ensures customers complete their purchases the first time they're in your shopping cart. The more options, barriers, and annoyances you put in front of an online shopper, the less likely they are to complete a purchase. It all boils down to simplicity.