Why personalization in B2B e-commerce works and how your business can benefit
Sana Commerce
FEBRUARY 21, 2023
The important thing is that it makes a big difference in the way your customers perceive their shopping experience , and therefore in how they purchase. And there is definitely scope to include Amazon-like functionality in a B2B environment. Take Amazon and Netflix, for instance. Sana Commerce respects and protects your privacy.
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