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How to increase profitability by monetizing off-Amazon advertising

SmartBrief - Marketing

It used to be simple: Selling on Amazon meant you advertised on Amazon. However, the growth in the number of Amazon sellers and resulting increased competition are pushing up CPCs for Amazon ads, putting pressure on sellers’ margins — and forcing them to explore off-Amazon advertising.

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SEO for Amazon & the Future of Non-Traditional Search

Conductor

Will Amazon replace Google as the go-to search engine? In 2015, Google accounted for 54 percent of product-focused searches, compared with 46 percent on Amazon. By 2018, customer behavior evolved and Amazon became the leading search engine for product searches, accounting for more than 55 percent – with Google as the runner up.

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B2B social media ‘sweet spots’: What’s working and what’s not

Martech

You can divide organizations into two buckets based on their approach to social media execution: Those that think strategically and plan their programs. We also observed plenty of organizations still stuck in week-to-week planning of essentially “what do we have that we can post?” The ones who just post… anything and everything.

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Want to innovate like Amazon? Here’s their formula

chiefmartech

You can’t escape Amazon in the digital economy. A week ago at the MIT Platform Strategy Summit , Dirk Didascalou , vice president of IoT at Amazon Web Services (AWS), laid out their approach to innovating at scale. Amazon is relentless with these principles, and that makes all the difference. Have a nice day!

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What’s new and what’s working, in B2B channel partner marketing

Martech

These ideas are organized into three categories: strategies, tools and tactics. Get organized After years of going to market through channels, suppliers are finding that they are offering too many, or too complicated, partner support offerings. They are passionate, they love their work, and they’re highly experienced.

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How to Be Productive While Working From Home

Bannersnack

As a precaution against the novel coronavirus, organizations across the globe are being forced to adapt quickly, including us. Companies such as Twitter, Amazon, Facebook, Google, Microsoft, and many more are urging their employees to work from home, […].

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The Marketing Book Podcast: “The Brand Benefits Playbook” by Allen Weiss

The Forward Observer

While this sounds like common sense, shockingly few organizations actually conduct business this way. is the founder and CEO of MarketingProfs, the largest B2B marketing training, consulting, and event company dedicated to helping large organizations, teams, and individuals execute marketing campaigns that drive actual results.