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Meta partners with Amazon to streamline advertisers’ conversions

Martech

Meta has rolled out a new feature simplifying the conversion process for Amazon sellers. can now link their Facebook and Instagram accounts to Amazon, enabling them to buy products advertised in their feeds without having to leave the mobile apps. What Amazon is saying. Shoppers in the U.S. Why we care.

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Google testing tools to provide more personalized shopping experiences

Martech

Google is piloting new product discovery elements designed to give users a more personalized shopping experience, including: Style recommendations. Generative AI for product search. shoppers via mobile browsers and the Google app, aiming to deliver more personalized results. Brand preferences. Why we care.

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17 Ingredients You Need for Creating High-Converting Product Pages

Optinmonster

Are you struggling to get more traffic and conversions on your product pages? Want to learn how to create high-converting product pages to drive more sales? Product pages are one of the most pivotal pages on your e-commerce site. If you want to have high-converting product pages, make sure you have the 17 ingredients in them.

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What’s New: Chorus Mobile App, ZoomInfo Chat and OperationsOS 

Zoominfo

Another month means another exciting round of updates from ZoomInfo, where we’ve been hard at work delivering product updates across sales, marketing, and operations to help you more effectively hit your number. Chorus Mobile App Our conversational intelligence platform, Chorus , is getting more powerful for sellers on the go.

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6 Reasons to NOT Ignore Amazon as a Content Platform

Adobe Experience Cloud Blog

Though Amazon is a behemoth on its own, at the end of the day it’s really no different than any other marketing effort when it comes to content strategy. But what you might not be considering is that your search engine strategy and Amazon search strategy should complement one other. Visuals must be thoughtfully designed. Cha-ching!

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Mobile commerce: what it is and why you should care

Sprout Social

Mobile commerce has long been touted as the future of ecommerce itself. Mobile transactions are poised to make up more than 10% of all retail sales in the United States by 2025. The concept of mobile shopping is pretty universal, right? What is mobile commerce? What are some examples of mobile commerce?

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eCommerce Personalization Trends To Watch Out In 2023

Huptech Web

Table Of Contents Introduction What is eCommerce Personalization? Why is Personalization the Future of eCommerce? What are the Benefits of eCommerce Personalization? One way to differentiate a business and create a competitive advantage is through eCommerce personalization. What is eCommerce Personalization?