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Inbound Marketing: The Biggest Shifts Happening in Marketing Strategy

SmartBug Media

Businesses were forced to jump into remote work, and some of us were able to offer guidance on the ins and outs of working from your kitchen table with dogs barking at the Amazon truck in the background. Build an all-inclusive inbound marketing engine. It’s no secret we love HubSpot at SmartBug.

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13 influential marketing technology leaders

ClickZ

So without further ado here are our list of 13 (in no particular order) who we think are either respected industry guardians, or are making some noteworthy contributions to the marketing technology space: Scott Brinker (HubSpot). Werner Vogels (Amazon). Let’s tackle the most obvious pick right off the bat.

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Attraction Marketing: What Is It and How to Implement It?

Outgrow

Think of brands like Amazon, Apple, and Nike – they are trusted to deliver, whether it’s the product quality or the service efficiency. The Ubersuggest extension will not only provide you with insightful data related to a specific keyword query on Google but also sites like YouTube, Amazon & more.

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Inbound Marketing Defined in 140 Characters

Hubspot

My job is inbound marketing. What exactly is inbound marketing? Well, like a typical inbound marketer, I decided to ask Twitter. The question I posed was, "Can anyone explain or define "inbound marketing" in a tweet? What Is Inbound Marketing? But what does that mean? True story.

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9 Marketing Books to Read Before Q1 Ends

Hubspot

Even better, there's a veritable plethora of books available on marketing, specifically, and some of them can be quite influential. Well, you're in luck -- here at HubSpot, we've got an entire team of marketers to make recommendations. 9 Marketing Books to Read This Quarter. Amazon | 800-CEO-READ | Barnes & Noble.

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Personalized Calls to Action Perform 202% Better Than Basic CTAs [New Data]

Hubspot

We've seen this behavior on Amazon for a long time, where we get products we personally love shown directly to us. At HubSpot, we try to use smart CTAs on every blog post, and across the entire buyer's journey. For existing leads, we'll show them a separate CTA offering a free tool -- in this case, free HubSpot Forms.

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4 Ways Amazon's New Facebook Integration Impacts eCommerce

Hubspot

Recently, Amazon has brought influencers and the products we buy closer together than ever by integrating Facebook with their online marketplace. TheFind.com already did a similar Facebook integration , but you can expect Amazon’s release to have a bigger impact because of its large existing customer base and popularity.

Amazon 28