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60 Marketing Acronyms Every Industry Pro Should Know

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The four steps of the now somewhat outdated Purchase Funnel, wherein customers travel from consideration to purchase. Examples: Amazon, Apple, Nike. Some systems also incorporate feeds from social media such as Facebook, Twitter, LinkedIn, and others. FB: Facebook.

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

For example, Amazon, Apple, and Nike are primarily B2C companies. 8) Bottom of the Funnel. Since we’re going alphabetically, the last part of the funnel process is first! Some systems also incorporate feeds from social media such as Facebook, Twitter, LinkedIn, and others.

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