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How to increase profitability by monetizing off-Amazon advertising

SmartBrief - Marketing

It used to be simple: Selling on Amazon meant you advertised on Amazon. However, the growth in the number of Amazon sellers and resulting increased competition are pushing up CPCs for Amazon ads, putting pressure on sellers’ margins — and forcing them to explore off-Amazon advertising.

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How Georgia-Pacific connects with customers on retail media networks

Martech

The competitive pressure for grocery brands and home products to maintain a presence at the retailer has only increased in the digital space, as consumers buy more products across categories through ecommerce. What we realized was Amazon was building this little thing called retail media, and we saw something there.

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Ecommerce Content and The Power of Intent

Anyword

I’ve written here before about the transformation in user behavior caused by The Great Upheaval, and the dramatic increase in ecommerce sales as a result. Maybe your favorite eCommerce fashion site. Maybe Amazon. On the contrary, there are countless eCommerce advertisers that are driving sales. Let’s dive in.

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Ecommerce Content and The Power of Intent

Anyword

I’ve written here before about the transformation in user behavior caused by The Great Upheaval, and the dramatic increase in ecommerce sales as a result. Maybe your favorite eCommerce fashion site. Maybe Amazon. On the contrary, there are countless eCommerce advertisers that are driving sales. Let’s dive in.

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Innovations in Search and Social [August 2023]

QuanticMind

For example, Google is updating product pages with more details to inform data-driven decisions that boost ROAS, making it easier to onboard local ads. Inside TikTok’s Amazon-inspired flywheel strategy to boost social commerce [:02] TikTok’s sights are set on growing its global e-commerce business to more than $20 billion through TikTok Shop.

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Pinterest announces clean room partnership with LiveRamp

Martech

Albertsons will pilot the clean room technology with a winter healthy eating campaign, and will leverage key reporting metrics like return on ad spend (ROAS). “As Amazon is the new (and improved) Google,” said Eliza Nevers, Chief Product Officer for data management and identity company Lotame. Expanded reach and measurement.

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What is Google Shopping and How Does It Work?

seo.co

The rise of Amazon and Amazon marketing made this clear. But contrary to common belief, Amazon does not hold a monopoly on eCommerce. But unlike Amazon, all its listings are pulled directly from online retailers. Learn the difference between ROI (return on investment) and ROAS (return on ad spend).