Online Persuasion: What Do Clients Say?
Writing on the Web
JULY 28, 2010
Recommendations, testimonials and client stories are a powerful persuasion tactic. I use them all the time to click and buy: I glance at the number of gold stars other people have given a book on Amazon, or a pair of tennis shoes on Nike. Maybe you just collect them and put them on a separate page for testimonials? Share this on Bebo.
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