Is Twitter for Everybody?
grow - Practical Marketing Solutions
MARCH 29, 2011
Is Twitter for everybody? This is the question that eventually gets asked by every person and every company trying Twitter for the first time. In the height of your initial frustrations, you may be wondering … is Twitter really for me? The Twitter Quitter.
The Single Most Important Element for Increasing B2B Lead Gen and Sales
OCTOBER 4, 2016
Once a site visitor has searched for and filled their online shopping cart with desired items, competing the purchase requires literally one click: Amazon knows the customer’s preferred method of payment, credit card details, shipping address, even preferred shipping mode.
Attack of the Customers Press Release
JANUARY 24, 2013
Links and tweets are appreciated, but Amazon reviews will get you undying devotion. Brands have been piling into Facebook expecting to reap a bounty of positive PR, but they forget that these channels can be used to tear down as well as to build.”. Twitter: @pgillin.
Who Will Win the War for TV Ad Dollars?
DECEMBER 8, 2016
There are a few characteristics that differentiate the internet from media platforms that came before it. That in turn helps preserve retailers, themselves both big advertisers and big targets for internet-based companies, particularly Amazon, and so on down the line.[/block].
The Marketing Power of Pokemon Go and Other New, Unsaturated Marketing Channels
JULY 20, 2016
According to Convince&Convert , Snapchat has more users than Twitter or LinkedIn and they grew more in the last year than Twitter has in 4 years combined. 4) Amazon Self Publishing. Amazon dominates the internet with over 244 million users in 2016.
Enterprise Social Media and Personal Branding
JUNE 30, 2011
Having optimized profiles on LinkedIn, Twitter and Facebook as well as personal profile / reputation management sites like Google Profile, Plaxo, LookupPage , VisualCV , PeoplePond and BusinessCard2 is crucial to optimizing one’s business online presence.
5 Customer Experience Cues From Retail
JANUARY 9, 2014
Follow Alicia on Twitter @AliciaFiorletta. . The success of online retailers like Amazon confirms one simple fact: Consumers want to feel like their favorite retailers know — and deliver upon — their unique wants and needs.
How to Find the Right Co-Marketing Partner
DECEMBER 29, 2015
It’s common sense to not go after direct competitors, but there is a gray area where a partner’s products are differentiated enough to where you might want to engage in a co-marketing relationship. The same goes for Twitter.
Copywriting Lessons From Companies Doing It Right
FEBRUARY 19, 2015
out 5 stars on Amazon (with 375 5-star customer reviews). when talking about a product has reframed Squatty Potty’s positioning. But how is Huckberry differentiating themselves from the other gear and clothing sites out there? For the Ad Men and Women: R/GA’s Twitter Feed.
The Marketer's Guide to Pinterest SEO
JANUARY 11, 2013
So if your initial trial of using Pinterest for business has yielded positive results and you think Pinterest is a viable social media marketing platform for your business, you know what the next step is, right? 4) Differentiate Your Pinboards. Hashtags are no longer just for Twitter.
Why Your Management Consulting Firm Should Consider a Competitor Analysis
DECEMBER 25, 2013
As in any market, competitors modify their positioning, products and services to adapt to market needs. Think Kodak and digital cameras, or any retailer versus Amazon. On Twitter or Facebook? The Value of Design in Brand Differentiation
Four Insights for Cloud Computing Marketers
Digital B2B Marketing
MARCH 7, 2011
Each is an opportunity for marketers to differentiate their offerings or position in the cloud marketplace. Telecom companies like Verizon, AT&T and Qwest are positioned to address infrastructure concerns.