Attack of the Customers Press Release
JANUARY 24, 2013
Links and tweets are appreciated, but Amazon reviews will get you undying devotion. Brands have been piling into Facebook expecting to reap a bounty of positive PR, but they forget that these channels can be used to tear down as well as to build.”.
Who Will Win the War for TV Ad Dollars?
DECEMBER 8, 2016
“There’s still nothing on Facebook that equates itself to the Super Bowl or a major live event,” said Steve Rubel, chief content strategist at the communications agency Edelman. There’s the social media platforms like Facebook, Twitter, and Snapchat.
Three uncomfortable lessons about criticism I learned from publishing my book
grow - Practical Marketing Solutions
AUGUST 12, 2015
I self-published on Amazon. Still, the only way forward is to become better tomorrow than today, so after moping for a day, I collected my courage and soaked up the positive lessons from the review. His latest novel Fear the Liberator is available on Amazon for just $2.99!
The Marketing Power of Pokemon Go and Other New, Unsaturated Marketing Channels
JULY 20, 2016
It doesn't take a brave soul to advertise on Facebook. Everyone is advertising on Facebook. Blab and Facebook Live Stream followed closely behind in mid 2015. Facebook Live is also an emerging live streaming technology that is getting pretty popular.
How to Find the Right Co-Marketing Partner
DECEMBER 29, 2015
It’s common sense to not go after direct competitors, but there is a gray area where a partner’s products are differentiated enough to where you might want to engage in a co-marketing relationship.
Copywriting Lessons From Companies Doing It Right
FEBRUARY 19, 2015
Squatty Potty has over 21,000 likes on Facebook and 4.5 out 5 stars on Amazon (with 375 5-star customer reviews). when talking about a product has reframed Squatty Potty’s positioning. Eat24 came across my radar after reading their post about breaking up with Facebook.
The Marketer's Guide to Pinterest SEO
JANUARY 11, 2013
So if your initial trial of using Pinterest for business has yielded positive results and you think Pinterest is a viable social media marketing platform for your business, you know what the next step is, right? 4) Differentiate Your Pinboards.
Why Your Management Consulting Firm Should Consider a Competitor Analysis
DECEMBER 25, 2013
As in any market, competitors modify their positioning, products and services to adapt to market needs. Think Kodak and digital cameras, or any retailer versus Amazon. On Twitter or Facebook? Follow us @hingemarketing and join us on Facebook.
Myth Busters: 3 Sales Intelligence Assumptions Dispelled
APRIL 25, 2017
Org charts are a flagship DiscoverOrg product used to understand employees’ positions within an organization hierarchy and pull multiple stakeholders into a conversation, giving weight to a sales proposition. SDRs can’t often differentiate between list providers and sales intelligence provider without seeing a list of data points.
Four Insights for Cloud Computing Marketers
Digital B2B Marketing
MARCH 7, 2011
Each is an opportunity for marketers to differentiate their offerings or position in the cloud marketplace. Telecom companies like Verizon, AT&T and Qwest are positioned to address infrastructure concerns.