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10 tech trends that'll shake up your content marketing strategy in 2018

Tomorrow People

42% reported management changes having a positive impact on their content marketing approach. But still, 41% of marketers lack the buy-in to be brave and differentiate their content marketing. A number of brands are using Amazon’s Alexa Skill platform to share expert demonstrations.

Attack of the Customers Press Release

Paul Gillin

Links and tweets are appreciated, but Amazon reviews will get you undying devotion. Brands have been piling into Facebook expecting to reap a bounty of positive PR, but they forget that these channels can be used to tear down as well as to build.”.

Trending Sources

Who Will Win the War for TV Ad Dollars?

Contently

“There’s still nothing on Facebook that equates itself to the Super Bowl or a major live event,” said Steve Rubel, chief content strategist at the communications agency Edelman. There’s the social media platforms like Facebook, Twitter, and Snapchat.

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Myth Busters: 3 Sales Intelligence Assumptions Dispelled

DiscoverOrg

Org charts are a flagship DiscoverOrg product used to understand employees’ positions within an organization hierarchy and pull multiple stakeholders into a conversation, giving weight to a sales proposition. SDRs can’t often differentiate between list providers and sales intelligence provider without seeing a list of data points.

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The Marketing Power of Pokemon Go and Other New, Unsaturated Marketing Channels

Hubspot

It doesn't take a brave soul to advertise on Facebook. Everyone is advertising on Facebook. Blab and Facebook Live Stream followed closely behind in mid 2015. Facebook Live is also an emerging live streaming technology that is getting pretty popular.

Is marketing technology entering a post-platform era?

chiefmartech

Since marketing thrives on creativity and differentiation, there could be incredible potential for a robust ecosystem of add-ons could let every marketing team craft their own “snowflake” marketing machine, while the base platform provided a stable foundation with a consistent data model.

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How to Find the Right Co-Marketing Partner

Hubspot

It’s common sense to not go after direct competitors, but there is a gray area where a partner’s products are differentiated enough to where you might want to engage in a co-marketing relationship.

Copywriting Lessons From Companies Doing It Right

Hubspot

Squatty Potty has over 21,000 likes on Facebook and 4.5 out 5 stars on Amazon (with 375 5-star customer reviews). when talking about a product has reframed Squatty Potty’s positioning. Eat24 came across my radar after reading their post about breaking up with Facebook.

The Marketer's Guide to Pinterest SEO

Hubspot

So if your initial trial of using Pinterest for business has yielded positive results and you think Pinterest is a viable social media marketing platform for your business, you know what the next step is, right? 4) Differentiate Your Pinboards.

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Why Your Management Consulting Firm Should Consider a Competitor Analysis

Hinge Marketing

As in any market, competitors modify their positioning, products and services to adapt to market needs. Think Kodak and digital cameras, or any retailer versus Amazon. On Twitter or Facebook? Follow us @hingemarketing and join us on Facebook.

Four Insights for Cloud Computing Marketers

Digital B2B Marketing

Each is an opportunity for marketers to differentiate their offerings or position in the cloud marketplace. Telecom companies like Verizon, AT&T and Qwest are positioned to address infrastructure concerns.

Sales Pipeline Radio, Episode 97: Q&A with Guy Weismantel

Heinz Marketing

At Marchex he leads a predictive, data-driven marketing team that is delivering new awareness of our category and company, new pipeline for our enterprise and SMB sales teams, and new products and differentiate us from the competition. He is a marketing leader with 20+ years experience in driving bottom-line results through differentiated branding, product messaging and positioning, and customer engagement. By Matt Heinz, President of Heinz Marketing.

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